Bruno Henrique de Freitas Borges Data marketing analyst, Data analyst

Data Analyst / Business Intelligence Specialist

Stack Tecnologias

Oct 2025 - Mar 2026 (6 months)

Remote Technology consulting focused on advanced data solutions and Business Intelligence. • Spearheaded end-to-end front-end development and analytical modeling (Power BI) for Data Ecosystems aimed at large-scale paid media and traffic operations. • Structured complex relational models (Star Schema) with advanced Time Intelligence, utilizing disconnected tables to enable native comparative analyses (Current vs. Previous Period). • Created dynamic simulation parameters (What-If Parameters) using DAX, empowering the business area to project CPA (Cost Per Acquisition) and budget limits in real-time. • Integrated the Power BI semantic model with hybrid backend architectures, consuming data from AWS Athena (Silver Layer) and Microsoft Fabric (D

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Data Analyst / Jr. Data Engineer

Datum Informática

Feb 2024 - May 2024 (4 months)

Belo Horizonte, MG IT consulting focused on data solutions for the financial sector. • Collected, classified, and organized data for Salesforce CRM integration. • Executed daily queries in BigQuery (GCP) and updated control spreadsheets. • Developed Databricks notebooks to organize customer service transcriptions. • Utilized the Vertex AI module to summarize transcriptions and generate actionable insights. • Created Power BI reports on customer portability to enrich the customer service team's knowledge base. • Leveraged experience with Tableau in past projects, demonstrating a broad understanding of data visualization tools and the ability to adapt to different platforms for impactful data presentation. This diverse visualization skill set

Data-Driven Marketing Analyst / Data Engineer

Buscar ID

Sep 2023 - Jul 2024 (11 months)

Remote Digital marketing agency specializing in performance and growth. • Analyzed data to drive decision-making for marketing campaigns. • Created and deployed projects on Google Cloud Platform and automated workflows using MAKE. • Developed Power BI reports for performance monitoring. • Built customized GPTs to streamline tasks and boost productivity. Key Achievements: Reduced campaign costs by fine-tuning Meta's Conversion API configuration via GTM. Increased conversion rates by adjusting the Ideal Customer Profile (ICP) based on data analysis. Reactivated up to 6% of the contact base through targeted re-engagement strategies. Developed Python scripts and GCP projects that made data analysis accessible for non-technical professionals.

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RPA (Remotely Piloted Aircraft) Sector Director

MLT Engenharia

May 2020 - Feb 2023 (2 years 10 months)

Belo Horizonte, MG Engineering firm focused on automation and RPA for the mining sector. • Programmed autonomous flight software (drones) and piloted RPA. • Managed image capture projects for monitoring mining companies (e.g., ArcelorMittal Brazil). Key Achievements: Implemented an aerial monitoring system that provided precise data for asset management and operational safety. Led the RPA department, establishing processes and methodologies to deliver projects on time and within scope.

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Data-Driven Marketing Analyst

Gas Marketing

Sep 2016 - Jan 2024 (7 years 5 months)

Belo Horizonte, MG Digital marketing and performance agency. • Collected, processed, and analyzed data using Excel, Power BI, SQL Server, and Python. • Managed and created paid media campaigns (Google Ads, Facebook Ads). • Configured and managed marketing automation platforms and CRM systems. • Optimized SEO strategies and generated hypotheses for website growth testing. • Managed web servers (cPanel, WHM). Key Achievements: Developed automated reports that reduced the time spent on campaign performance analysis by 40%. Increased organic traffic by 25% for key clients by implementing advanced SEO and content optimization strategies.

Bruno Henrique de Freitas Borges

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Bruno Henrique de Freitas Borges