Fredy Arias CMO en Gora Network

CMO

Gora Network

May 2023 - Current (3 years)

As the Global Chief Marketing Officer (CMO) at Gora Network, a decentralized oracle built on the Algorand blockchain and a SaaS and AI-related products developer, I am responsible for planning, coordinating, and executing the organization's marketing strategies. My role includes creating and managing communications, developing marketing strategies and content, building brand awareness, launching new products, and creating go-to-market (GTM) strategies. Additionally, I focus on cultivating strong relationships with industry influencers, partners, and media outlets within the blockchain sector. I oversee the entire creative process from inception to execution, transforming marketing goals into clear and effective creative approaches. This in

Product Marketing Consultant

Y MARKETING

Jan 2023 - Mar 2023 (3 months)

Marketing content creation consultant specializing in projects based on Blockchain, WEB3, and NFT technologies.

Marketing Content Creator

Algoracle

Feb 2022 - Aug 2022 (7 months)

Marketing content creator for IT Algorand's blockchain oracle platform. Visualize using 3d design concepts for existing products, and for Marketing strategic campaigns With visual storytelling, I made clear the point of view of the company for customer experiences and the rationale behind them Create high-quality 3d creations and concept deliverables for the website and future apps that are based on technology, cryptocurrency, and blockchain concepts.

Chief of Staff – Audiovisual & On-Site Advertising Team Manager

IDARTES

Jan 2022 - Dec 2022 (1 year)

I served as the Creative Manager of the Media Department at the Planetarium of Bogota, as well as a content creator. My responsibilities included coordinating communications, developing promotional and marketing content, and managing the brand to enhance the visitor experience through visual storytelling at this scientific education institution in Bogotá. I also coordinated new Advertising and Marketing efforts focused on scientific education and created style guidelines and deliverables for future use. Additionally, I maintain relationships with technical providers and work with international and foreign language partners. In this role, I led the creative and operational efforts of the audiovisual and advertising team, focusing on producin

Co-Founder and Project Manager

Loopita

Aug 2020 - Mar 2023 (2 years 8 months)

Project manager, people manager, co-creator of transmedia projects, reality and virtual worlds experiences, audiovisual and tv spots projects. NFT Creator and artist August 2020

Creative Project Manager and Visual Director

Planetario de Bogotá

Aug 2019 - Nov 2019 (4 months)

As a Creative Project Manager and Visual Director, I was commissioned as a Visual Artist by the Bogotá Planetarium to celebrate its 50th anniversary, leading a six-month project in collaboration with the Bogotá Symphony Orchestra Foundation and my artistic and executive team. Throughout the project, I managed all aspects from creative direction to execution, ensuring that every visual and marketing element aligned with the event’s vision and objectives. I leveraged Canva to present strategic concepts and visual plans to internal stakeholders, improving communication, alignment, and collaboration while integrating my graphic design expertise into project planning. My background in videomapping, video editing, team leadership, internal comm

Creative Project Manager

IDARTES

May 2019 - Dec 2019 (8 months)

Content and people Manager and curator domemaster for the screenings of the Idartes Domo Lleno festival, a 4-month project, 2019, 2022, and 2023

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Broadcast and Live TV Show Director

Canal de cable ABN

Oct 2008 - Dec 2008 (3 months)

Creative Project Manager, Trainer, and Director of broadcast Cable Channel ABN, Live air on CH 1 Colombia, and international signal on Enlace TV.

Marketing Content Creator for Mainstream Media - Senior

RCN Televisión

Mar 2003 - Jul 2021 (18 years 5 months)

As a Senior Motion Designer and Visual Marketing Content Creator at the @inhouseRCN Creative Agency, within the On-Air Promotion department at RCN Television, I played a significant role in developing the channel's brand style guide. My work focused on finding solutions that defined the look and feel of the network's brand. Collaborating with a talented team, we brainstormed, pitched, filmed, and delivered a variety of promotional spots and elements to captivate and maintain audiences of different age groups. Our teamwork involved close cooperation with copywriters and the creative director, as well as coordination with the Programming, Sales, and Marketing departments. I led launch campaigns for several television programs, including "

Assistant Professor

Universidad Jorge Tadeo Lozano

Jan 2000 - Dec 2000 (1 year)

For the Faculty of Arts, creator, instructor of the New Media Workshop for Bachelor's of Arts.

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Online Editor and Digital Composer - Freelance

City T.V

Jan 1997 - Nov 1999 (2 years 11 months)

Fredy Arias

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