
Juan Francisco Fasan
Juan Francisco Fasan
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Marketing Director
Buenos Aires, Argentina
International MBA and Marketing professional with more than twelve years experience developing 360 marketing plans, building brand awareness, leading strategic multi-channel communications, coordinating product launches and events, creating creative multi platform content, and driving customer growth in several industries such as media, entertainment, construction and biotechnology. With solid experience in Latin American Multinationals, SMEs and Start Ups. My communication and negotiations skills are first in class, with fluency in Spanish and English. Self-driven, creative and flexible professional with an analytical and strategic mindset. The passion for my work and my entrepreneurial spirit have been demonstrated in all my past positions, being a natural leader, learning form different people around me and adding value to every team I belong to. With the ability to evaluate, react and approach in a fast way any changing environment without losing my consumer-centric mindset. Passionate for innovation with the capacity of anticipating the needs and opportunities of the market. Please, feel free to contact me at franciscofasan@gmail.com Areas of proven expertise: # Brand Management. Paid Media & TV Advertising. # Strategy & planning. Strategic partnerships. Sponsoring. Cobrandings. # Trade Marketing. Overall Retail Experience. Product Placement # Business & Product development # Marketing plans. Developing and Following up B2B, B2C, D2C plans. # Customer Experience. Customer Journey Design. CX. UX. UI. Mood maps. # Inbound & Outbound Marketing. # Digital Marketing. Content Production. SEO & SEM. E-mail Marketing. Affiliate Marketing. E-commerce. Digital Transformation. Wireframing. Web design. # Influencer Marketing & Celebrity Endorsement. PR. Social Media & Community Management. Agency Management. # ATL & BTL 360° Marketing Communications. # Growth Hacking. # Sales & Marketing Alignment. Revenue Growth. # Pricing & Promotions. # Data & Consumer insights. CRM. Market research. Analytics. # Budget Management, Finance & P&L. Forecasting. SKILLS: # Excellent global and business vision # Collaborative and Democratic Leadership # Out of the box thinking and innovation. # Negotiation and communication skills at all organizational levels. # Proficient level of Spanish and English # Used to dealing with business and negotiating with clients # Strong customer orientation and flexibility # Long and short term strategy. # Teamwork # Design Thinking. Agile. Sprint. # Drive Change. # Decision Maker. # Resilient. # Team Management. # Problem Solver.
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