Juan Francisco Fasan

Juan Francisco Fasan

About

Detail

Marketing Director
Buenos Aires, Argentina

Contact Juan regarding: 
person_search
Finding candidates
groups
Networking

Timeline


work
Job
school
Education

Résumé


Jobs verified_user 0% verified
  • W
    Head of Sales public Remote experience
    We are doers
    Oct 2023 - Current (2 years)
    As a B2B Growth Automation Consultant at We Are Doers, I play a crucial role in driving revenue and scaling sales operations for Blockchain and AI startups across Latin America. I am responsible for developing and executing comprehensive go-to-market strategies, identifying and capturing sales opportunities, and implementing effective growth processes. I excel at identifying and leveraging inbound and outbound prospecting channels to generate high-quality sales leads, converting them into opportunities and closed business. Key Responsibilities: -Developing and implementing effective B2B growth automation strategies tailored to each client's unique needs. -Design and implement go-to-market strategy, ensuring alignment with overall business
  • Widow Games
    CMO
    Widow Games
    Sep 2022 - Current (3 years 1 month)
    As a Chief Marketing Officer (CMO), I am responsible for driving sustainable growth for Widow Games mobile & Web 3 games through the development and execution of comprehensive marketing strategies. My key areas of focus include user acquisition, brand building, and business development. I have expertise in identifying and implementing effective tactics for user acquisition, including paid advertising, social media marketing, and influencer partnerships. I also lead efforts to build brand awareness through targeted marketing campaigns and public relations. In addition to driving user acquisition and building brand awareness, I also lead efforts to develop and nurture an active community on social media and crowdfunding platforms. I work cl
  • S
    Growth Manager
    SearchMAS
    Jul 2021 - Oct 2022 (1 year 4 months)
    Helped multi-location brands in Latam and Spain grow through local marketing. Increasing online visibility of their branch network, enhancing customer experience (CX) from online discovery to offline sales, optimizing their local content and managing their local ads. Designed and implemented lead generation and account based marketing strategies across Marketing, Pre-Sales and Sales. Developing the outbound and inbound sales team, in order to build long-lasting relationships with our customers through acquisition, success, retention, up-selling and cross-selling. Defining Growth team's OKRs. Developed and executed SearchMAS' business plan, combining performance marketing with branding to drive growth. Generating Sales Qualified Leads (SQL)
  • W
    Marketing Director
    Whatever TV
    Mar 2021 - Jul 2021 (5 months)
    Developed Whatever TV, the first-ever multimedia digital network, global media ecosystem strategy including Digital Media, Social Media (Instagram, Facebook, YouTube, Twitter, Twitch, Discord, Reddit and Spotify), OTT, influencers, and experiential marketing. Lead the implementation of the Brand strategy and Marketing plans for Whatever TV in Latin America (Spanish speaking countries). Overseeing the implementation of the Brand Identity across our pillars of news, entertainment, music, sports, and kids. Identifying and potentiating opportunities to engage with the audiences in order to increase brand awareness and achieve digital & social KPI's. Designing the media and content strategies of our products together with our advertisers' multip
  • F
    Co-Founder
    Fooditec
    Mar 2020 - Dec 2020 (10 months)
    Fooditec is a web-based menu that allows restaurant's customers to browse, order and pay without the need of an app. Helping Restaurant's tech revolution. Increasing 30% table turns, eliminating waiting times. Increasing the average ticket 20% through attractive pictures, cross-selling and up-selling. Eliminating 90% of human errors, by automatisation of the ordering process. Enhancing Customer Experience in every touchpoint of the Customer Journey.
  • Atrim Global
    Marketing Coordinator
    Atrim Global
    Mar 2016 - Jul 2019 (3 years 5 months)
    Led the implementation of Atrim's brand strategy and marketing plans in Latin America. Developing brand awareness in final consumers (B2C), architects and distribution partners (B2B) by launching unique high-impact marketing communications campaigns from inception to completion, combining digital advertising (with emphasis in SEM, SEO, Emailing and social media) and offline media together ATL & BTL (coordinating events and Trade shows at a Regional level). Achieving +300% growth in EBITDA, +1500% growth in traffic to the website, generating +300K quality leads. Efficiently handled Atrim's rebranding in Latam, managing a limited budget, collaborating with UK and Australia. Developing a consistent message and customer experience through tradi
  • Fox International Channels
    Affiliate Marketing Coordinator
    Fox International Channels
    May 2012 - Mar 2015 (2 years 11 months)
    Developed and implemented the marketing strategy, high-impact marketing plans, end-to-end growth marketing initiatives, original content campaigns and disruptive promotional activations, all aligned with the general business strategy. Driving subscribers' acquisition, retention and awareness of FOX Premium Channels. Negotiating and building strong partnerships with MSOs, duplicating media investment. Successfully launched FOX premium product FOX + and its digital product FOX Play (VOD streaming service) within Multiple System Operators (MSOs) of the South Cone Region. Delivering unique and valuable marketing communications by partnering with a broad range of internal and external stakeholders and multidisciplinary teams. Crafting presentati
  • Fox International Channels
    Commercial Analyst- Premium Channels
    Fox International Channels
    Oct 2011 - May 2012 (8 months)
    Implemented creative growth and engagement tactics for FOX premium subscribers, increasing the customer lifecycle. Reducing 15% the churn rate. Working in a complex matrixed environment and managing multiple stakeholders. Utilised data, analytics and insights to measure marketing effectiveness. Developing my analytical skills and strategic thinking, creating reports that effectively communicate status and KPIs of projects to determine the success of strategies and to refine methodologies for measuring impact of all commercial and marketing efforts. Analysed consumer, competition, and industry trends to help Top Management made strategic business decisions.
  • H
    Marketing Manager
    Heca Group S.A
    Jun 2010 - Dec 2010 (7 months)
    Effectively launched and sustained 10 new neurosurgical products. Supervised and trained a 5 people sales management team. Selected and successfully implemented an ERP Software. Monitored company's P&L and Cash Flow. Conducted a market analysis to understand the needs of our buyer persona.
  • '
    Work & Travel Program
    'Snow Valley Mountain Resort' Sky Resort
    Dec 2009 - Mar 2010 (4 months)
    International work experience in the Tourism industry.
  • R
    Marketing Assistant
    Revista Mercado
    Feb 2009 - Dec 2009 (11 months)
    Coordinated Customer Relationship Management (CRM) strategy implementation. Managing the relationship with subscribers and assisting with Customer Services' operations. Solving incidents and taking care of customer satisfaction. Developed creative copywriting for mailing and e-mailing growth marketing campaigns, and other direct marketing tactics. Organised stands in trade shows and coordinated merchandising production. IT Skills: - Microsoft Office - Microsoft Word - Microsoft Excel - Microsoft Powerpoint
Education verified_user 0% verified
  • E
    Executive Program, Digital Analytics & AI applied to Marketing
    EADA Business School
    Apr 2021 - May 2021 (2 months)
  • E
    Digital Marketing & E-commerce Executive Program, Digital Communication and Media/Multimedia
    EADA Business School
    Jan 2021
  • E
    International MBA, Customer Experience (CX)
    EADA Business School
    Jan 2019 - Jan 2020 (1 year 1 month)
  • T
    Master of International Business
    The University of Glasgow
    Jan 2011
  • Universidad del Salvador
    Bachelor of Science in Marketing
    Universidad del Salvador
    Jan 2007 - Jan 2011 (4 years 1 month)