Francisco Castro Fernández

Paid Media Manager

Exclusive Web Marketing

May 2025 - Current (1 year)

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Paid Media Manager

Quarter Mile, Inc.

Sep 2024 - Apr 2025 (8 months)

I lead SEO strategy, content marketing, and digital advertising initiatives to enhance brand visibility and drive lead generation. I manage Google Ads campaigns, optimizing performance through keyword targeting, PMAX strategies, and conversion tracking. Additionally, I oversee on-page SEO, implementing structured data (Schema Markup) and refining website content to improve search rankings. Beyond digital marketing, I also play a key role in content development, crafting blog articles, LinkedIn posts, and landing pages that align with our marketing objectives. I collaborate with the design and development teams to ensure brand consistency across web, social media, and paid advertising efforts. My role extends to analyzing performance data, r

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Assistant PPC Manager

Enflet

May 2024 - Sep 2024 (5 months)

Identified opportunities for account growth by analyzing search query reports and expanding keyword lists. Reduced wasted spend on irrelevant keywords by performing regular negative keyword mining. Contributed to revenue growth by identifying new targeting options within display network campaigns. Collaborated with cross-functional teams, aligning PPC goals with overall marketing objectives. Enhanced ad visibility by conducting comprehensive competitor research and adjusting bids accordingly. Maintained strong relationships with clients through effective communication about ongoing project updates.

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Customer Service Rep

Results CX

Jan 2023 - Apr 2024 (1 year 4 months)

Responsible for providing front-line customer service for Home Depot, addressing customer inquiries, resolving issues, and managing complex logistical problems Handled customer inquiries and suggestions courteously and professionally. Resolved customer complaints with empathy, resulting in increased loyalty and repeat business. Managed high-stress situations effectively, maintaining professionalism under pressure while resolving disputes or conflicts. Maintained detailed records of customer interactions, ensuring proper follow-up and resolution of issues.

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Chat Service and Annotation Specialist

E2f, Inc

Feb 2022 - Dec 2023 (1 year 11 months)

Collaborated with cross-functional teams to achieve project goals on time and within budget. Improved customer satisfaction rates through proactive problem-solving and efficient complaint resolution. Created and delivered presentations to internal and external stakeholders to showcase work. Developed strong client relationships through consistent communication and attentive service. Enhanced team productivity by streamlining processes and implementing timesaving strategies.

E-Commerce Specialist and Shopify Consultant

freelance

Nov 2021 - May 2022 (7 months)

Managed and optimized online stores for various clients, focusing on enhancing user experiences and driving sales growth Utilized Shopify to create visually appealing storefronts, collaborated with content creators, and implemented marketing strategies. Conducted regular competitor analysis to stay informed of industry trends and maintain a competitive edge in the marketplace. Coordinated with the marketing team to create successful promotional campaigns, driving traffic and increasing conversions. Managed social media advertising campaigns to drive brand awareness, engagement, and online sales growth. Contributed to content creation efforts for product descriptions, blog posts, and newsletter updates that improved organic search rankings.

Content Strategist and SEO Copywriter

freelance

Jun 2020 - Feb 2024 (3 years 9 months)

Crafted compelling content that resonated with target audiences while adhering to SEO best practices Conducted in-depth keyword research, optimized meta tags, and created shareable content that drove organic traffic and conversion. Assisted in developing a comprehensive social media strategy that supported overall business goals and objectives. Optimized website traffic by implementing effective SEO techniques and keyword optimization in content creation. Closely monitored industry trends and competitor activity, adapting strategies as necessary to remain competitive in the digital landscape.

Francisco Castro Fernández

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