Florencia Libertini
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Florencia Libertini

Florencia Libertini

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Social Media Creative - Talk about leadership in social media, content creation, and art direction in advertising | 🎱 Follow to learn how creativity works
Île-de-France, France
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Résumé

Jobs verified_user 0% verified
  • T
    Content Manager
    Tellersai
    Oct 2024 - Jan 2025 (4 months)
    Content Creation: Producing videos, designing social media assets, and maintaining brand consistency. Branding & Design: Defining brand identity and creating materials for events like Web Summit 2024. PR & Media Relations: Managing interviews, influencer marketing, and online PR. Collaboration with Product Team: Testing the app and providing feedback on features and marketing.
  • Airtm
    Content Creator
    Airtm
    Nov 2023 - Sep 2024 (11 months)
    - Ideate, produce, and create content for Instagram, TikTok, LinkedIn, and Discord. - Develop a strategy focused on the freelance economy. - Create tutorials on how to send money from economically restricted countries to other regions. - Creating viral content: 467K views. https://www.instagram.com/reel/C6J9-YBCCxU/
  • A
    Marketing Creative Lead
    Asteroid Technologies
    Mar 2023 - Dec 2023 (10 months)
    - Developed the strategy of communications 360º: outdoor, social media, newsletters, website, campaigns, live coverage. - Helping the sales team to integrate with the marketing team. - Leading a team of seven people.
  • W
    Sr. Creative Art Director
    We Are Social
    Oct 2021 - Dec 2022 (1 year 3 months)
    For @oyewattpad, the Hispanic social media channels for Wattpad, I was responsible for creating engaging and effective editorial content. My work helped to connect with our Hispanic audience and effectively promote Wattpad's platform. 
Results in one year:
 - 100k organic followers growth on TikTok 
- 50k organic followers on Twitter.
  • B
    Sr Creative Art Director / Graphic Designer
    BLOW FACTORY
    Jun 2019 - Dec 2020 (1 year 7 months)
    - Creating decks in Art Direction for Live Installations. - Managing social media, digital marketing and SEO strategies. - Conducting regular research into emerging social media trends. - Creating design & short video content for social media posts. - Increased user engagement by 137 % over a one year period.
  • POSSIBLE
    Sr Creative Art Director
    POSSIBLE
    Mar 2019 - Nov 2019 (9 months)
    I have worked on accounts as Microsoft Munich, Danone, and Mercedes Benz. Some of my accomplishments include: -Lead motion designers on a successful campaign for Microsoft Munich. -Developed innovative designs for a new product launch at Danone -Created visually striking graphics for Mercedes Benz's.
  • N
    Associate Creative Director
    Nenuf
    Oct 2018 - Sep 2024 (6 years)
    - Working with a wide range of clients: crypto wallets, coffee roasters, wine bar. - Specializing in digital creative strategy, design, content creation and influencer marketing. - Helping clients increase sales and build brand trust. - Directing a small team of 10 people. - Influencer Marketing & PR Management.
  • H
    Creative Art Director
    Hoy
    Jul 2018 - Oct 2018 (4 months)
    Generating ideas, designing, video short format for the Buenos Aires 2018 Youth Olympic Games account. Helped to promote the Games on real time and do actions on field.
  • IPG MEDIABRANDS
    Creative Art Director
    IPG MEDIABRANDS
    Sep 2016 - Apr 2018 (1 year 8 months)
    As a member of the team at Society Agency, I played a key role in the strategy, execution, and presentation of campaigns for a variety of clients, including Vespa (Gruppo Piaggio), Carefree, Siempre Libre, Alcatel, Supervielle Bank and Group Pernord Ricard (Absolut, Jameson, Havanna Club, Chivas Regal).
  • E
    Head of Social
    ELO
    Jul 2012 - Aug 2016 (4 years 2 months)
    In my role at Elo7 Argentina, I was responsible for the online strategy and content creation for the company's social media channels. This included creating online content such as articles, interviews, and press releases, as well as creating tutorials and step-by-step guides with accompanying photographs. I also managed online marketing efforts for the company's stores and provided support to sellers. In addition, I was responsible for creating and executing email marketing campaigns and provided translation services between Spanish and Portuguese. My ability to speak both Spanish and Portuguese fluently was a key asset in this role.
Education verified_user 0% verified
  • Miami Ad School
    Creative Director Program, Advertising
    Miami Ad School
    Mar 2023 - Jun 2023 (4 months)
  • R
    Laboratory of Art Direction, Art Direction
    Relacional School Visual Thinking
    Mar 2017 - Dec 2019 (2 years 10 months)
  • U
    Creativity - Art Direction, Advertising
    Underground School of Creativity Advertising
    Jan 2016
  • H
    Art Direction, Graphic Design
    Haus
    Jan 2016
Projects (professional or personal) verified_user 0% verified
  • F
    Content Management for Florencia Potter
    Florencia Potter
Awards verified_user 0% verified
  • C
    Jury of Diente - Interactive
    Circulo de Creatividad Argentina
    Dec 2021
    Jury in the category Interactive for the festival of creativity argentine Diente 2021.
  • J
    Jury of the FEPI (Festival of Independent Agencies)
    Nov 2020
    Jury of the FEPI (Festival of Independent Agencies) in the category Print for LATAM.
  • J
    Jury of FePI (Festival of Independent Agencies)
    Jurado en FePi Primer Festival la Publicidad Independiente
    Jury in the category Print.