Creative Ad Specialist, Copywriter & Key Account Manager
FameUp (SaaS Influencer Marketing Platform)
Mar 2023 - Current (3 years 4 months)
• Own end-to-end paid social creative strategy across Meta and TikTok, developing concepts,
messaging angles, hooks, and formats designed to drive user acquisition and conversion
• Define creative testing roadmaps and hypotheses, running structured A/B tests across ad creatives,
copy variations, and landing pages to identify winning patterns and scale top performers
• Analyse performance data (CTR, CPA, ROAS, hook rate, conversion rate) to inform creative direction,
messaging evolution, and future testing priorities
• Identify, onboard, and manage content creators and influencers, developing detailed creative briefs
outlining objectives, messaging, formats, and testing goals
• Provide strategic feedback to creators based on performance resu