Federico Rivera Burrowes
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Profesional en Mercadeo y Ventas
Departamento del Valle del Cauca, Colombia
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Senior Business Development ManagerYandexSep 2023 - Current (2 years 1 month)• Lead new business development in Colombia and Latam, focusing on top e-commerce companies. • Implement dynamic retargeting and performance marketing strategies with a pay-for results model, offering flexibility to clients. • Successfully secured 40% of the active client portfolio by presenting innovative online advertising solutions without minimum investment requirements or long-term contracts.- SBusiness Development Manager / Partnerships Manager LATAMSALESmanagoSep 2021 - Aug 2023 (2 years)• Developed and expanded new business opportunities across Latin America, securing strategic partnerships in the region. • Executed B2B direct sales strategies and developed alliances to expand the reach of the marketing automation platform in emerging markets. • Exceeded annual sales targets by over 20% through consultative selling techniques and thorough market analysis.
- Sales and Digital Marketing Manager verified_user Verified experienceEduNextJun 2018 - Aug 2021 (3 years 3 months)• Managed digital marketing strategies and the sales team to promote the company's e learning solutions. • Generated new business opportunities through performance-driven digital marketing campaigns and B2B sales strategies. • Increased revenue by 35% during my tenure, enhancing brand recognition and market penetration.
- Jefe de MercadeoSpataro Nápoli SASJan 2018 - Jul 2020 (2 years 7 months)- Crear, diseñar e implementar estrategias 360* de Marketing para las marcas Arrow, Manhattan, Enzo Feldini y Roland en diferentes canales de ventas y distribución. (Retail, E-commerce, Grandes Superficies).
- Marketing ManagerSpataro NapoliJan 2018 - Jun 2020 (2 years 6 months)• Designed and implemented 360° marketing strategies for fashion brands (Arrow, Manhattan, Enzo Feldini, and Roland). • Achieved 104% of the sales target for Enzo Feldini's launch, generating $320M COP. • Increased Manhattan's market share by 2 points and boosted e-commerce sales by 7% in 2019.
- IJefe Nacional de MercadeoIncoco S.A., Alberto VO5Oct 2016 - Dec 2017 (1 year 3 months)- Crear, diseñar e implementar estrategias 360* de Marketing y Publicidad para las marcas de ropa VO5 y VO5 Femme en el canal de retail, así como desarrollar estrategias de ventas para la rotación de inventario.
- National Marketing ManagerAlberto VO5Oct 2016 - Dec 2017 (1 year 3 months)• Developed marketing strategies for VO5 and VO5 Femme clothing lines, enhancing brand awareness and driving sales. • Increased VO5 Femme sales by 5% in 2017 and expanded VO5 Men's market share. • Grew Instagram followers from 4,600 to 14,000.
- Coordinador de MercadeoCARVALJan 2012 - Feb 2016 (4 years 2 months)- Responsable de apoyar a la gerencia de cada unidad de negocio en el desarrollo y la ejecución de las estrategias de Marketing y Ventas. Trabajar con la gerencia de cada Unidad de negocio para desarrollar e implementar los planes de mercadeo de la compañía. Ejecutar las estrategias comerciales definidas por la gerencia de cada Unidad de negocio. Organizar lanzamiento de productos, eventos empresariales, y participaciones en ferias comerciales a nivel nacional e internacional. Proponer y ejecutar campañas de publicidad, implementando estrategias de comunicación y liderando la comunicación externa en distintos medios. Liderar el desarrollo y creación de artes publicitarios con enfoque estratégico. Liderar y coordinar el equipo de diseño g
- Marketing CoordinatorCARVALJan 2012 - Feb 2016 (4 years 2 months)• Supported the development and execution of marketing and sales strategies across various business units. • Led brand positioning efforts at international fairs and launched key products in the Colombian market.
- Community DeveloperLetMeGoDec 2010 - Dec 2011 (1 year 1 month)- Responsable de implementar la gestión de Community Manager en redes sociales, generando tráfico hacia la página web, posicionando la marca, y administrando la comunidad de usuarios.
- Marketing Assistant / Community Manager PadawanLetMeGo, Voice123Jul 2009 - Dec 2011 (2 years 6 months)- Brindar soporte a la gerencia de mercadeo digital ejecutando estrategias de Email Marketing y de Social Media Marketing.
- TCommunity Developer & Online Marketing AssistantTorrenegra LabsJul 2009 - Dec 2011 (2 years 6 months)• Managed social media platforms, increased website traffic, and executed email marketing campaigns.
Education
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- Diplomado Gerencia Estratégica y de la ComunicaciónPolitécnico GrancolombianoSep 2021
- UCertification in Strategic Management and CommunicationUniversity Politécnico GrancolombianoJan 2010 - Current (15 years 9 months)
- Diplomado Visual MarketingEAFITJan 2010 - Dec 2010 (1 year)
- UBachelor's DegreeUniversity Politécnico GrancolombianoJul 2005 - Dec 2010 (5 years 6 months)
- Profesional en Mercadeo y PublicidadPolitécnico GrancolombianoJul 2005 - Dec 2010 (5 years 6 months)
- Bachiller American HighschoolColegio BolívarAug 1990 - Jun 2004 (13 years 11 months)