Fernando Marin
About
Detail
Bogotá, Bogota, Colombia
Contact Fernando regarding:
work
Full-time jobs
Starting at
USD100k/year
Résumé
Jobs
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Chief Financial OfficerSamana Group LLCMay 2020 - May 2026 (6 years 1 month)Manage financial and administration activities to achieve financial goals. Develop business plan, timeline and budget to perform financial projects. Monitor and manage expenditures within allotted budget, Cashflow, Capex, Opex and Hedgings. Merger & Acquisition (M&A)- Country Sales ManagerNipro Medical CorporationNov 2018 - Jul 2019 (9 months)Responsible for leading the company through the sales team and the different market access channels, to reach sales targets of US $ 30 million and identify new business opportunities and alliances.
- Business ConsultantIndependent ConsultantNov 2017 - Apr 2020 (2 years 6 months)Compile, analyze needs, define functional specifications, develop models and supply processes in terms of profitability, efficiency, risk control, products and customers, additionally perform technical and functional projects in the SMB segment.
- TOPC Cognitive BusinessCognitiva IBM Watson Strategic PartnerMar 2017 - Oct 2017 (8 months)Responsible for Multi-Industry Corporate Accounts (Financial, Health, & Automotive), designing, strategy creation and implementation of WATSON portfolio solutions. In charge for the relationship with c-level. Quota Management and KPI’s goals compliance.
- MDirectorMarketasteJan 2016 - Mar 2017 (1 year 3 months)Digital Marketing, Trade Marketing & Shopper Marketing, Defining and executing a marketing mix, to change shopping behavior in order to drive the consumption. Responsible for starting and implementing the company's operation, defining and executing the combination of market strategies in order to change the behavior of the consumer to increase sales at a transversal and vertical level. Audit, compare, correct, reinvent and socialize in social networks based on market strategies and real-time consumer feedback.
- Country Manager / CEOAlfred Kärcher GmbH Co KGApr 2012 - Dec 2015 (3 years 9 months)Initiate and implement ALFRED KÄRCHER GmbH & Co in Colombia. General Manager / CEO, responsible for negotiating with the local distributor, consolidate the team for finance, administration, logistics, customer service, sales, after sales, human resources, legal. Renovate and implement the facilities, show room and service center. Develop service center country wide. Develop sales strategy, MKT, service; training for both H & G and Professional Responsible for B2B & B2C, business and corporate agreements, pricing strategy, discounts, customer classification. Oversee the full operation of the company and act accordingly to maximize profit and revenue.
- B2B Business Solutions ManagerLG ElectronicsOct 2010 - Mar 2012 (1 year 6 months)Development of marketing strategies, channel development, strategic alliances, marketing, servicing, maintenance, GTM, inventories, new products and corporate solutions. Competitive Analysis, Benchmarking, KPI's, logistics and BRM (Business Relationship Management). Optimize LGE commercial interaction with customers and business partners, focused on vertical market and established relationships, development of standards and procedures that promote simplicity.
- Account Executive – Colombian FSS ClusterIBMJan 2008 - Oct 2010 (2 years 10 months)Responsible of the administration of corporative Accounts in the Colombian financial sector among which are Bancolombia Branch’s, Banco Popular, Group Endorsement and Branch’s, Group Bolivar Branch’s, UI Colpatria and BBVA Branch’s. Ordered of the design, creation and execution of solutions for the IBM’s product portfolio. In charge of the relationship of IBM with the clients executives of the Line of Businesses. Preparation and pursuit of commercial proposals
- Account Executive – Colombian Multi-industry SectorIBMJan 2007 - Dec 2007 (1 year)Responsible of the administration of SMB in the Medellin territory, among which these are Bancolombia Values, Leasing Bancolombia, Sufinanciamiento, Fritolay, Colanta, Avon, Prebel among others. Ordered of the design, creation and execution of solutions for the IBM’s product portfolio. In charge of the relationship of IBM with the clients executives of the Line of Businesses. Preparation and pursuit of commercial proposals.
- Account Executive – Distribution SectorIBMSep 2004 - Dec 2006 (2 years 4 months)Responsible for Mexican Corporative Accounts in the distribution sector. Among these Corporate Accounts are: Aeromexico, Mexicana, EDS, Palacio de Hierro, Electropura, Mixup, El Globo, Sabritas, Servicios Liverpool, Officemax, Comercial Mexicana and Grupo Modelo. I am in charge of the design, creation and execution strategies for IBM product portfolio and the relationships within IBM’s Mexican accounts. The commercial proposal preparation and follow up; and semimonthly visits with IT Managers, purchases and projects in Mexico City.
- SSitel-MCA Regional Account RepMar 2004 - Aug 2004 (6 months)Responsible for MCA (Multi Country Area – South-Central America and the Caribbean) with regional corporate accounts such as Shell Oil, British Petroleum, Bank of America, Bank of Boston, Citigroup, KPMG, Roche, DHL, ABN Amro Bank, Bayer, Telefonica, Bell South, Nestle, Telmex among others. Responsible for the creation, design and execution within marketing strategy involving every different HP product and Clients needs, in charge of the follow-up of global corporate agreements.
- Operations Team Manager CANADASitelApr 2003 - Feb 2004 (11 months)Acted as a Team manager, responsible for overseeing and supervising the entire operation for a 20 employee multicultural Team. Was in charge of the Sprint PCS USA US $3.5 million collections, attending 2.4 million users per year, achieving production goals and client standards. Improved and implemented clients representative skills decreasing the clients cash risk.
- Quality Professional-CANADASitelJul 2002 - Mar 2003 (9 months)I was responsible for the quality standard achievements established by SPRINT PCS USA. Designed and implemented KPIs Excel Sheets and talent evaluation
Education
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- Business Expert, Business Administration and Management, GeneralThePowerMBAJan 2020 - Dec 2021 (2 years)
- Diploma, International Trade TrainingNiagara CollegeJan 2000 - Dec 2000 (1 year)
- Post Graduate, International Business ManagementNiagara CollegeJan 1999 - Dec 2000 (2 years)
- Ingeniero, IndustrialPontificia Universidad JaverianaJan 1992 - Dec 1998 (7 years)