Fernando Frausto Garduño
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Sr. Graphic Designer & Mkt Expert
Mexico
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Résumé
Jobs
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- UComercial DirectorUniversidades La UniJan 2025Como Director Comercial, fui responsable de liderar estrategias de ventas y marketing, impulsando el crecimiento de ingresos y la expansión del mercado. Supervisé un equipo de ventas, estableciendo objetivos claros y fomentando un ambiente de colaboración para alcanzar metas ambiciosas. Además, utilicé habilidades en inteligencia artificial generativa, como ChatGPT, para analizar indicadores de búsqueda y gestionar activos y pasivos, lo que mejoró la toma de decisiones. También implementé funnels para la captura y programación de correos masivos, optimizando nuestras campañas de marketing y mejorando la comunicación con los clientes.
- ESenior Graphic DesignerEverpostJan 2022 - Dec 2022 (1 year)
- LComercial Prospecting Manager verified_user Verified experienceLottus EducationDec 2021 - Jul 2023 (1 year 8 months)As a Comercial Prospecting Manager, I was responsible for identifying and pursuing new business opportunities, developing strategies to engage potential clients, and enhancing the overall sales pipeline. I collaborated closely with the marketing team to align our outreach efforts and ensure a consistent brand message. Additionally, I utilized ChatGPT and other generative text AI tools to create compelling social media campaigns, develop lead generation funnels, and optimize databases, which streamlined our processes and improved efficiency in generating and managing leads.
- UGraphic Design Faculty ManagerUTC | Universidad tres culturasMar 2020 - Current (5 years 4 months)As the Graphic Design Faculty Manager, I was responsible for overseeing the curriculum development and instructional strategies for the graphic design program, ensuring that students received a comprehensive education in design principles and practices. I managed faculty performance and facilitated professional development opportunities to enhance teaching effectiveness. Additionally, I integrated innovative technologies into the curriculum, including the use of generative AI tools for image creation and text development. By leveraging platforms such as Leonardo AI, Midjourney, Chat GPT, and Gemini, I guided students in creating compelling visual compositions and effective prompts. Furthermore, I contributed to code development for Moodle a
Marketing CoordinatorUniversidad Tres Culturas. Plantel ToreoFeb 2018 - Jan 2020 (2 years)- Supervisor of Graphic Design Career Campus & teacherUniversidad Tres Culturas. Plantel ToreoSep 2017 - May 2020 (2 years 9 months)
- Senior Art & Graphic DesignerUniversidad Tres Culturas. Plantel ToreoFeb 2017 - Sep 2017 (8 months)
- PGraphic Designer juniorPieza CollectiveJan 2015 - Dec 2015 (1 year)
Education
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- UMaster of Science in AdministrationUnviersidad Tres CulturasJan 2017 - Dec 2019 (3 years)
- UBachelor in Graphic DesignUnviersidad Tres CulturasJan 2012 - Dec 2015 (4 years)