FERNANDO ESTRADA MORAN

FERNANDO ESTRADA MORAN

About

Detail

Sales Director Mexico & Central America
Naucalpan de Juárez, Estado de México, Mexico
Contact FERNANDO regarding: 
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Full-time jobs
Starting at MXN130k/month ~USD7.68k/month

Timeline

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Education

Résumé

Jobs verified_user 0% verified
  • dormakaba
    Sales Director Mexico & Central America
    dormakaba
    Jan 2018 - Current (8 years 8 months)
    Top 3 Global Leader in Door Hardware & Access Solutions | Mexico City | 2018-2025Led a USD $6M Mexico & Central America regional business with a 12-person team and 18% EBITDA, delivering +45% growth with full P&L responsibility. Negotiated strategic partnerships with Key Accounts, architects, engineering firms, and industrial/ferretería distributors, driving sustained double-digit growth. Implemented KPIs- & Business Intelligence-based Go-to-Market strategy, reducing sales cycle by 22%. Optimized inventory strategy, increasing SKU profitability by 18% and improving service levels. Introduced new product lines, accelerating market penetration in industrial distribution and specification channels. Reported directly to the General Director.
  • Assa Abloy
    Business Development Manager
    Assa Abloy
    Jan 2014 - Dec 2018 (5 years)
    #1 Global Leader in Access Solutions & Architectural Hardware | Mexico City | 2014-2018Designed national commercial structure and opened 15 strategic distributors in the first year. Responsible for commercial P&L and +70% cumulative growth (2014–2018). Coordinated Mexico-USA cross-functional teams in marketing, product, operations, and sales. Closed the largest commercial opportunity in a previously untapped product line in Mexico. Executed B2B/B2C marketing initiatives: commercial catalog, website, displays, technical training, and media campaigns.
  • Recall
    Key Account Manager
    Recall
    Jan 2005 - Dec 2013 (9 years)
    Top 2 Document Management & Technology Solutions Company | Mexico City | 2005–2013Managed 70% of corporate revenue through consultative sales to enterprise accounts via RFP/RFQ processes; positioned Mexico as the best performing region (35% GM in 2007). Exceeded annual quota: +15% in 2011 and +17% in 2012. Responsible for executive business reviews and strategic reporting for the President of the Americas.
Education verified_user 0% verified
  • Universidad La Salle
    LICENCIATURA EN ADMINISTRACION DE EMPRESAS
    Universidad La Salle
    Jun 2000 - Jun 2005 (5 years 1 month)
  • Universidad La Salle
    ADMINISTRACIÓN DE EMPRESAS
    Universidad La Salle
    Jun 2000 - Jun 2004 (4 years 1 month)
  • Universidad La Salle
    Bachelor's Degree in Business Administration
    Universidad La Salle
    Jan 2000 - Dec 2004 (5 years)
    Mexico City