Femi Oduye

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Brand Marketing Manager

VICTORIA BROS.

Dec 2023 - Current (2 years 7 months)

Content Creation/Copywriting – I create content; written and video for the company's social media page and its new subsidiary brand, StreamBix (a streaming platform) to pass the message to the target audience in interesting and engaging ways, and also work with 2 graphic designers for both static and video content. Social Media Management - I manage each brands' social accounts, ensuring consistent and engaging content delivery Brand Strategy – I come up with strategies to engage the communities of both brands. Community Management – I manage the online communities on Instagram, X, LinkedIn, and Facebook which involved scheduling posts, story posts, responding to comments or direct messages. Email Marketing - I utilize email marketing techn

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Lead, Content and Digital Strategy

LIDA DIGITAL

Dec 2020 - Nov 2023 (3 years)

Content Creation – I created ideas and content for websites, social media graphics & videos, to pass the message to the target audience in interesting and engaging ways and also managed a team of content creators and graphic designers Social Media Management - I managed different brands social accounts, ensuring consistent and engaging content delivery Brand Strategy – I devise campaigns and strategy to engage the community and get them excited about new projects Community Management – I managed their online community on Instagram, Twitter, LinkedIn, and Threads which involved scheduling posts, story posts, responding to comments or direct messages, and paid ads Copywriting – I created long-form articles and blogs, engaging content and copi

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Operations & Communications Administrator

INSITEFUL SOLUTIONS CONSULT

Dec 2019 - Feb 2021 (1 year 3 months)

As an Operations & Communications Administrator, I was responsible for a variety of key functions that contributed to the overall success of the organization. - **Copywriting** – I created compelling copy for email marketing campaigns and social media graphics and videos. - **Event Management** – I planned and executed successful events for the company, ensuring smooth operations and high attendee satisfaction. - **Community Management** – I successfully developed and executed engaging online and offline strategies for the brand and CEO's social media presence on Instagram, Facebook, and Twitter. - **Content Calendar** – I created dynamic and engaging monthly calendars to streamline content delivery. - **Graphic Design** – I utilized

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Communications & Administrative Officer

TRAXI CONTINENTAL LIMITED

Oct 2018 - Nov 2019 (1 year 2 months)

I conceptualized, created, and implemented successful Facebook Ad campaigns which led to the acquisition of over 1500 relevant leads in 9 months. I successfully created content for and designed the monthly e-newsletter and website blog, ensuring that all content was SEO optimized to enhance visibility and engagement. In my role in Human Resources Management, I assisted with recruitment efforts, new hire orientations, onboarding of new staff members, and terminations. I procured and managed office supplies, managed office staff, and kept relevant personnel updated on official matters. Additionally, I managed brand social accounts, ensuring consistent and engaging content delivery while also liaising with clients daily as part of my office ma

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Social Media Manager

ACCELERATE TV

Feb 2018 - May 2018 (4 months)

Social Media Management - I managed day-to-day activities on multiple social media platforms (Facebook, Twitter, Instagram, YouTube, and Pinterest) to align with company objectives Content and Email Marketing - I successfully created content for and designed the monthly e-newsletter and website blog Lead Generation - I successfully increased engagement on social media by 100% within a 2-month period and generated over 5,000 organic website traffic in just 4 months through strategic social media campaigns Analytics & Reporting - I produced analytics reports to track and measure the impact of social media efforts Customer Engagement - I provided prompt and effective customer service on key social media platforms

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Social Media Community Manager

SYRACUSE DIGITAL

Jul 2016 - Dec 2017 (1 year 6 months)

Brand Strategy – I devised campaigns and strategies to engage customers and find the most appealing ways to market new products. Social Media Community Management – I managed all the brands social media pages the company was working with at any given time Content Calendar – Create dynamic and engaging monthly calendars for the brands Analytics & Reporting - I produced analytics reports to track and measure the impact of social media efforts Online customer service Management - I responded to all inquiries and issues on the brands' key Social Media platforms

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