Andres Felipe Hernandez Sastoque
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Andres Felipe Hernandez Sastoque

Andres Felipe Hernandez Sastoque

About

Detail

Brand Manager | Copywriter | Astrological Strategist | Marcomms Planner
Bogotá, Bogota, Colombia

Contact Andres regarding: 

work
Full-time jobs
Starting at USD1.2K/month
Flexible work
Starting at COP100K/hour ~USD23.4/hour
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Finding candidates
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Finding mentors
Finding co-founders
groups
Networking

Timeline

work
Job
school
Education

Résumé

Jobs verified_user 0% verified
  • A
    Social Media Marketing Consultant
    Almasa Soluciones Constructivas
    Jun 2022 - Jun 2024 (2 years 1 month)
    Strategic Leadership: Spearheaded the development, implementation, and management of comprehensive social media strategies, successfully amplifying Almasa digital presence across platforms such as Facebook, Twitter, Instagram, TikTok, and YouTube. Content Mastery: Crafted and disseminated compelling content that signifcantly boosted trafc, heightened brand awareness, and enhanced client engagement. Trend Acumen: Maintained cutting-edge profciency in social media trends, adapting to changes and integrating best practices to keep Alamasa at the forefront of digital innovation. Campaign spark/trend thinking: Consistently launched strategic, innovative, and creative go-to-market campaigns for new products, setting industry benchmarks for origin
  • H
    Regional Brand Manager
    Huga Digital
    Feb 2021 - Feb 2024 (3 years 1 month)
    Developed creative awareness and acquisition strategies for singles, albums, videos, and shows, enhancing visibility and engagement across multiple platforms. Musical Business Development: Fostered the growth of musical businesses with artists in Ecuador, Colombia, and the USA, expanding the brand's global footprint. Digital Innovation with El Chombo: Introduced new digital formats, adapting to evolving content consumption trends and maximizing reach. Latam 2023 Authority: Established as a leading authority in education and music in Latin America by 2023 through effective administration and management of digital media. Monetization Initiatives: Successfully opened monetization channels on TikTok and Facebook Watch, creating new revenue stre
  • C
    Marketing Communications Consultant
    Consorcio Metalurgico Nacional Colmena
    Feb 2020 - Current (5 years 4 months)
    Assessment in Campaings On&Off. Research reports on market share, brand equity product innovation, and communications milestones. Monthly insight delivery: Spark tanks for teams in sales and customer service. Creative briefng for digital and experiential productions. Comms planning for ATL and BTL. Advertising effectiveness and KPIs dashboard maintenance Business strategy analysis recommendations and Go-to-market opportunities. Digital Infrastructure Setup: Established and managed the digital backofce, ensuring seamless operations within the digital ecosystem. CRM Management: Profciently handled CRM platform (Salesforce), optimizing customer relationship management processes. Strategic Content Distribution: Authored and disseminated compell
  • V
    Strategic Planner
    VML Colombia (Geometry Colombia)
    Oct 2018 - Jan 2021 (2 years 4 months)
    Strategic Problem-Solving: Masterfully defned and dissected client challenges, delivering tailored strategic requirements and interpreting briefs with precision. Demonstrated a deep understanding of diverse business facets and motivations, aligning business, marketing, communication, and social objectives with project goals. Insightful Analysis: Conducted comprehensive SWOT analyses, synthesizing key data to craft competitive strategies. Excelled in extracting insights from brands, audiences, and cultural trends, utilizing research tools like Mintel and Google Analytics to inform decisions. Strategic Direction: Set clear, inspiring paths for teams, identifying alternative strategic routes and articulating the chosen direction. Drafted compe
  • S
    Brand Manager
    Serv App
    Apr 2016 - Aug 2018 (2 years 5 months)
    Innovative Brand Strategy: Pioneered the Serv App, leading social innovation and technology integration in Colombia and Canada. Developed comprehensive training and loyalty programs, enhancing brand loyalty and customer engagement. Strategic Market Launches: Orchestrated successful launch strategies for Medellín, Toronto, and Miami, driving brand growth and market penetration. Brand Evolution: Directed brand management and development initiatives, including a dynamic rebranding campaign that elevated the company's market position. Investor Relations: Crafted compelling pitch decks and narratives for investors, securing funding and support for expansion. Social Media Mastery: Implemented a viralization and production strategy on TikTok, sign
  • A
    Creative Designer
    ASProyecta
    Jan 2014 - May 2017 (3 years 5 months)
    Strategic Ideation: Portfolio centered around ideas, emphasizing the strategic impact of design. Recognized the potency of storytelling through visual elements. Attention to Detail: Cultivated an impeccable eye for detail, ensuring precision and fnesse in every design crafted. Visual Identity Expertise: Successfully contributed to visual identity projects, showcasing a deep understanding of brand aesthetics and consistency. Broad Brand Design Experience: Versatility in brand design, extending beyond visual to encompass broader
  • R
    Executive Creative Director
    Renard Creative Energy
    Apr 2013 - Current (12 years 2 months)
    Elevated Creativity and Efciency: Played a pivotal role in enhancing creativity and optimizing workfow efciency. Ensured that work consistently met and exceeded Renard's high creative standards while driving tangible results for clients. Strategic Collaboration: Actively collaborated with the Account department, maintaining open communication with clients as needed. Provided valuable feedback to the Strategy team, fostering inspiring ideas for high-quality work. Effective Creative Leadership: Facilitated seamless communication between the Creative Committee and the Creativity Team, aligning all stakeholders toward positive outcomes. Managed creative resources judiciously, enhancing both effectiveness and efciency. Regularly reviewed work, r
Education verified_user 0% verified
  • U
    BA in Advertising
    Universidad Jorge Tadeo Lozano
    Feb 2018 - Feb 2020 (2 years 1 month)
  • F
    Associate
    Faculty of Astrological Studies of London
    Apr 2016 - May 2018 (2 years 2 months)
  • Universidad de los Andes
    BS
    Universidad de los Andes
    Feb 2013 - Feb 2016 (3 years 1 month)