Felipe Riera Brand Marketing Manager

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Content Marketing Manager

Estúdios Flow

Jun 2023 - Oct 2023 (5 months)

Content Strategy Development: Create and implement comprehensive content marketing strategies aligned with client objectives and target audiences. Collaborate with cross-functional teams to ensure content is consistent with brand voice and messaging. Content Creation: Produce high-quality, compelling, and original content in various formats, such as videos, social media posts, live event activations and more. Ensure content adheres to the brand's best practices and is optimized for maximum reach and engagement. Content Distribution: Develop and execute content distribution plans across multiple channels, including websites, social media platforms, and third-party publications. Utilize branding and marketing insights to refine distribution s

Marketing Manager

Midnite

Apr 2021 - Aug 2023 (2 years 5 months)

Retention and Social Media) April 2021 - August 2023 Marketing Strategy and Planning: Develop and implement comprehensive marketing strategies aligned with the gambling platform's business goals and target audience. Collaborate with cross-functional teams to create efective campaigns and promotions that translate to the company's identity. CRM and Customer Segmentation: Manage the customer relationship

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Account Manager & Strategic Planner

Grupo BBL

Sep 2019 - Nov 2020 (1 year 3 months)

Account Management: Develop and maintain solid relationships with external clients, understanding the needs, objectives and expectations, ensuring all KPIs are met within the timeline and budgets stipulated. Project & Production management Lead generation and Loyalty: Identify and attract potential clients. Steer campaigns in the right direction in order to achieve satisfactory results. Strategic Planning: Assist Commercial Planning team in defining and creating campaign strategies.

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Community & Marketing Manager

Bigo Live

Mar 2019 - Sep 2023 (4 years 7 months)

Community Management Manage and implement marketing campaigns Live Marketing Metrics and results analysis Budget and cash flow control

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Copywriter / Social Media Manager

Menta Comunicação

Feb 2018 - Mar 2019 (1 year 2 months)

Curated and developed content to support social posts and stories. Created and managed strategic vision and plan for social channels to increase and retain follower engagement. Utilized analytics to drive online advertising and measure message reach. Established KPI targets for social channels and built dashboards for clear data illustration. Assisted customers with product and service problems and inquiries via social media platforms. Managed social media calendar to align strategy with overall marketing goals and campaigns.

Marketing Analyst - Loyalty Programs

Via Varejo SA

Feb 2016 - Nov 2016 (10 months)

Compiled data on customer demographics, preferences and buying habits to identify factors affecting product demand. Used quantitative and qualitative research methods to analyze customer behaviors. Gathered research from industry trends and different locations to identify potential market gaps. Translated marketing and consumer data into actionable insights for campaign planning. Implemented marketing plan activities, keeping stakeholders apprised of deadlines.

Felipe Riera

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