FELIPE JIMENEZ GOMEZ

FELIPE JIMENEZ GOMEZ

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DIRECTOR OF MARKETING | GROWTH | DIGITAL | PRODUCT DEVELOPMENT
Bogota D.C., Colombia

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Starting at USD4.8K/month
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Résumé


Jobs verified_user 0% verified
  • Universidad EAN
    Digital and Continuing Education Director
    Universidad EAN
    Jan 2020 - Oct 2023 (3 years 10 months)
    I successfully led two business units, generating revenue increases exceeding COP 4.000 billion annually. As the leader of the digital education (EdTech) and Continuing Education innovation unit, I developed and managed complementary business models for over 5,000 annual users. I strategically articulated high-quality standards, created innovative products, positioned the portfolio, and effectively closed sales, prioritizing digital conversion and commercial tracking.
  • Universidad EAN
    Marketing and Advertising Coordinator
    Universidad EAN
    Feb 2019 - Dec 2019 (11 months)
    I supervised the planning and management of marketing activities, developing product strategies to promote educational services. I improved positioning and conversion rates at different stages of the funnel, using ATL, BTL, online, and offline marketing strategies. Additionally, I managed communication, leads, and brand and product benefits to generate demand. I administered and analyzed market data, conducting studies and benchmarking to drive business intelligence processes.
  • A
    Director of Business Development
    ADVICEGROUP LATAM
    Feb 2018 - Feb 2019 (1 year 1 month)
    I led the business growth in LATAM by creating commercial strategies and loyalty programs for clients in the Fast-Moving Consumer Goods (FMCG) and Specialized Services (SMCG) sectors. I planned and directed upselling, cross-selling, and recurrence strategies, leveraging data and business intelligence to drive client business growth.
  • G
    Brand Planning Executive
    Grey colombia s.a.s.,
    Jul 2014 - Nov 2016 (2 years 5 months)
    I supervised agency accounts for marketing and advertising, leading integrated communication strategies to enhance the performance of brands such as Tigo Colombia and The Coca-Cola Company. I coordinated the planning, creativity, and execution processes of ATL, BTL, digital, and traditional strategies te develop relevant brand health indicators for clients.
  • G
    Trade Marketing Director
    GLUE, A J. Walter Thompson Company
    Jul 2012 - Jul 2014 (2 years 1 month)
    I led the field marketing team responsible for planning, executing, and evaluating the successful implementation of BTL (Below The Line) strategies for agency clients across various industries and channels.
  • G
    Trade Marketing
    GLUE, A J. Walter Thompson Company
    Mar 2011 - Jul 2012 (1 year 5 months)
    Member of the trade and field marketing team in charge of planning, executing and measure the success of BTL operational activities for the agency clients within different industries and distribution channels.
Education verified_user 0% verified
  • Universidad EAN
    Cápsula Keywords Marketing Research
    Universidad EAN
    Aug 2022
  • Arizona State Universty
    EdTech Summit 2022
    Arizona State Universty
    Apr 2022
  • Universidad EAN
    Bachelor of Business Administration - BBA, Administración y gestión de empresas, general
    Universidad EAN
    Jan 2012 - Nov 2016 (4 years 11 months)
Projects verified_user 0% verified
  • Universidad EAN
    www.eanx.co
    Universidad EAN
    Mar 2021 - Oct 2023 (2 years 8 months)
Awards verified_user 0% verified
  • Effie awards
    Efiie Oro
    Effie awards
    May 2017
    Categoría Servicios Públicos y Privados. Campaña Prepago 1 segundo 1 peso.