Felipe Gonzalez Design Philosopher

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Creative Strategist

KOI Group

Sep 2025 - Dec 2025 (4 months)

Led strategic repositioning of multi-platform editorial portfolio (YouTube, portal, social media), structuring brand mapping, content architecture, and thematic pillars driven by audience data and commercial alignment to differentiate within the independent media ecosystem. Implemented end-to-end "Content OS", standardizing production workflows (briefing → publishing → analysis), creating editorial and visual quality guides, and reducing production time by [X%] while scaling multi-channel distribution through an intelligent content repurposing strategy. Developed editorial-commercial monetization strategy, translating narratives into structured sponsorship products with integrated commercial presentations, connecting brand objectives to unb

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Creative Strategist

DMS | Digital Media Strategic

Sep 2024 - Sep 2025 (1 year 1 month)

Directed creative strategy and execution for digital campaigns across a portfolio of high-impact institutional clients, including the Federal Government, Febraban, Embratur, ApexBrasil, and BRB, developing data-driven visual narratives aligned with both brand and performance objectives. Structured programmatic media initiatives across formats such as CTV/Connected TV, in-gaming and playable ads, native, rewarded, rich media, and app verification—alongside social media activations across Meta, Google, TikTok, and LinkedIn partner ecosystems—combining strategic storytelling with a robust data and measurement framework to optimize reach, engagement, and conversion across multiple platforms. Led end-to-end creative production—from briefing and

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Creative Project Manager

KOI Group

Jul 2023 - Dec 2025 (2 years 6 months)

Led the standardization of the cultural/brand system across four group brands (Mosaico Media, Digital Media Strategic - DMS, Range Mobile, and Visuplac), structuring rebranding processes, strategic repositioning, and brand integrity to create portfolio cohesion while preserving each business vertical's unique identity. Developed end-to-end cross-media commercial projects, from early concept through final delivery—combining campaign strategy, conceptual research, transmedia storytelling, and visual proposal design to make complex deliverables clear for clients and stakeholders. Translated business value into persuasive narratives, creating sales presentations that connected clients' strategic objectives to integrated creative solutions acros

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Strategy & Relations Coordinator (Influencers)

InflowBR

Oct 2022 - May 2023 (8 months)

Developed high-value commercial projects for brands, conducting market analysis, opportunity mapping, and building integrated influencer marketing strategies that connected business objectives to authentic creators and qualified audiences. Managed strategic portfolio of B2B and B2C clients, orchestrating relationships with macro and micro-influencers through structured processes of identification, vetting (fit analysis, audience quality, engagement authenticity), commercial negotiation, and contract management. Coordinated full-cycle influencer campaigns, from conceptualization and creative briefing to execution, deliverable monitoring, and performance analysis (reach, ER, impressions, sentiment analysis, brand lift), ensuring alignment bet

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Social Media Manager

Ipa Idiomas

Jan 2020 - Oct 2022 (2 years 10 months)

Planned and executed digital campaigns, landing pages, and inbound strategies. Boosted audience engagement and customer acquisition.

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Marketing Manager

Ipa Idiomas

Mar 2018 - Dec 2019 (1 year 10 months)

Directed branding, endomarketing, and promotional initiatives. Coordinated training and storytelling strategies to expand brand visibility.

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Founder, Planner & Art Director

Arco Marketing & Digital Solutions

Jan 2016 - Dec 2018 (3 years)

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Planner & Art Director

Agência Ox

Jan 2013 - Dec 2017 (5 years)

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Event Production

Porão do Rock, Claro Parkfashion, Capital Fashion Week

Jul 2011 - Sep 2011 (3 months)

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Marketing & Internal Communications Intern

Banco de Brasília (BRB)

Jan 2010 - Dec 2012 (3 years)

Felipe Gonzalez

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