Felipe Andres Munoz Castro

Felipe Andres Munoz Castro  new_releases

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Business / Operations Manager, Product Manager, Tech, Telecommunications, Fintech
Colombia

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Résumé


Jobs verified_user 0% verified
  • Binance
    B
    Operations Manager Central America and Caribbean Markets public Remote experience
    Binance, Binance Holdings Limited
    Dec 2022 - Current (2 years 8 months)
    Building strategies to increase trading volumes and active user base growth across central America and Ecuador for the largest Crypto Exchange in the world. - Lead CRM and Growth initiatives focused on base activation, transaction stimulation and retention. - Lead FIAT and Crypto cash in & out projects to faciliate access to crypto to customers. - Lead initiatives to improve funnel conversion rates. - Lead initiatives to improve KYC Conversion rates. - Lead initiatives to boost registration of new customers through Affiliates, Paid Ads, Lifecycle marketing activities, educational campaigns and on site activations in the countries. - Team member of licensing project of Binance in El Salvador. Strategies implemented resulted in growth of
  • Liberty Latin America
    Senior Manager Prepaid Mobile BTC Bahamas
    Liberty Latin America
    Apr 2019 - Current (6 years 4 months)
    Set vision, strategy and execution plan for a USD 50+ Mill Prepaid Mobile business unit in The Caribbean. This included, product strategy, roadmapping and development, execution of Lifecycle / CRM marketing campaigns, Develoment of Digital and traditional transactional channels, Fintech products, customer research, go to market plans, P&L, Devices strategy and Business Analytics. ▪Turned around a business declining through revamped strategy and execution. Took a business unit (Prepaid) loosing ~20 P.P of Mkt. share per year, and achieved turnaround after one year of taking the business. Going from 20 P.P decline per year to business neutralization. ▪ Acquisition: Set strategic direction to drive quality growth of prepaid customer base thr
  • Millicom (Tigo)
    Prepaid Mobile Customer Base development Manager
    Millicom (Tigo)
    Mar 2017 - Apr 2019 (2 years 2 months)
    Responsible for developing a 12 Mill Prepaid Mobile Customer base through Lifecycle / CRM marketing campaigns, proactive and reactive retention, ARPU Upgrade, reactivation, LTV management. Implementation and Management of Lifecycle / CRM Marketing Campaigns for Prepaid mobile, segmentation, customer personas, use cases design across all stages of customer life cycle, iteration, channels. Implementation of digital communication channels for Lifecycle Campaigns,SAT PUSH, SMS FLASH SMS, Social Media, in App Messaging. increasing take rates in up to 10 P.P. +USD 5 Million of incremental revenue in 2018 through retention and Upsell campaigns.
  • Millicom (Tigo)
    Product Specialist Postpaid B2Cmobile Tigo COL
    Millicom (Tigo)
    Jan 2016 - Mar 2017 (1 year 3 months)
    - Postpaid Product Marketing ManagerI Products and solutions: Financing and Postpaid Plans for B2C|
  • Millicom (Tigo)
    Product Specialist B2B Postpaid Mobile Tigo Business
    Millicom (Tigo)
    Feb 2014 - Jan 2016 (2 years)
    - Product Marketing Manager | Products: Data only for B2B |
  • B
    Business Development Manager North LATAM
    Nov 2013 - Feb 2022 (8 years 4 months)
    - Set up LINE Chat App strategy to grow downloads and usage in Colombia and North of LATAM. Set up the new Headquarters of LINE LATAM in Bogota, Colombia.
  • Hewlett-Packard Company
    Channel marketing and development specialist PSG
    Hewlett-Packard Company
    Nov 2010 - Aug 2022 (11 years 10 months)
    - Managed and developed strategies to grow, retain and monetize (Share of wallet) a base of HP Distributors of Personal computing and printing solutions across 3 countries, Peru, Ecuador and Bolivia, from SMB to USD Million dollars Wholesalers.
  • Alquería
    Marketing Trainee
    Alquería
    Jan 2010 - Aug 2010 (8 months)
    - Product marketing strategy for 3 leading FMCG Dairy brands in the Colombian Market.
Education verified_user 0% verified
  • D
    Certified Digital Marketing Professional public Remote experience
    Digital Marketing Institute
    Jan 2020 - Jan 2021 (1 year 1 month)
  • EADA Business School Barcelona
    Master in Marketing
    EADA Business School Barcelona
    Sep 2012 - Oct 2013 (1 year 2 months)
  • M
    Master in Business Management
    Sep 2012 - Oct 2013 (1 year 2 months)
  • Pontificia Universidad Javeriana
    Industrial Engineering
    Pontificia Universidad Javeriana
    Sep 2005 - Sep 2011 (6 years 1 month)
    - Honor Awards for best Final project of Class 2011 4.9 / 5