Farina Afrianty

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Global Lead Generation

LogisticsOS, Inc

Jun 2022 - Aug 2023 (1 year 3 months)

Built and optimized sales development processes, implemented outreach strategies, and refined qualification frameworks—enhancing pipeline generation, prospect engagement, and conversion efficiency in high-growth, global SaaS environments. Additionally, launched a LinkedIn thought leadership campaign focused on SaaS logistics trends, which generated 30% of new inbound leads through targeted content and engagement. Grew the company’s Twitter/X presence by over 2,000 followers in just six months by curating industry insights and partnering with influencers. Leveraged knowledge of AI to close deals with enterprise clients, demonstrating its ROI by showcasing how real-time AI adjustments reduced failed deliveries by 35%. Engaged directly with VP

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Enterprise Sales

Mara Labs (Locus)

Aug 2021 - May 2022 (10 months)

- Developed and implemented scalable outbound sales processes for B2B client acquisition, driving significant growth in market reach and revenue. - Regularly prepared data-driven sales forecasts, client engagement metrics, and solution impact reports using CRM tools and Excel dashboards, ensuring informed decision-making and strategic planning. - Leveraged data reporting skills for internal performance reviews, pipeline tracking, and strategic planning meetings with senior management, as well as for external presentations to clients and partners, supporting proposals, demonstrating ROI, and tracking KPI performance. - Utilized email management techniques to scale outbound campaigns, sending over 200 personalized emails per week through S

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Head of Business Development

Matahari Department Store

Nov 2018 - May 2020 (1 year 7 months)

- Secured strategic partnerships with multinational retailers, resulting in a 2.7% increase in market share within competitive markets. - Utilized data reporting to support internal reviews with senior management, track progress against KPIs, and inform strategic decision-making. - Developed comprehensive reports that were essential for external communication with clients and partners, presenting performance results, justifying proposals, and aligning on business objectives. - Engaged in cold calling and prospect research as part of a hands-on approach to business development, which allowed me to manage my pipeline effectively while addressing ground-level challenges. This hybrid role not only enhanced my leadership capabilities but also

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Sales Manager

Sodexo (Employee Benefits programs)

Mar 2014 - Jan 2018 (3 years 11 months)

- Relationship Building: Secured a $200K annual contract with HSBC by aligning rewards programs with client goals, effectively combining targeted email nurturing with in-person pitches. - Retention Strategies: Increased CIMB Niaga’s business volume by 57% (211K→332K) through loyalty initiatives and data-driven email segmentation. - Demonstrated strong leadership and hands-on execution as a Sales Manager at Sodexo, managing 25 enterprise accounts while also building my pipeline as an individual contributor. My daily routine effectively blended strategic account management with cold calling, showcasing my ability to lead teams while driving direct revenue through grassroots prospecting when necessary. Additionally, I scaled corporate outr

Farina Afrianty

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Farina's likely patterns of behavior, thought, values, and emotion. Based on the HEXACO model, OCP instrument, and Torre’s own research.