With over 14 years of experience in field and experiential marketing, I’ve led regional and global campaigns across 19 countries ,delivering high-impact activations at trade shows, conferences, leadership summits, and live entertainment events that drive brand engagement and revenue outcomes.
At Builder.ai, I spearhead field marketing execution across EMEA and APAC, owning end-to-end delivery for flagship experiences like GITEX Global, Web Summit Qatar, and CES. I’ve led C-level activations at the World Economic Forum in Davos and created immersive field programs at internal offsites for 600+ employees across Singapore and Vietnam. From venue strategy and vendor negotiations to on-site operations and post-event ROI analysis, I ensure every touchpoint supports pipeline acceleration and brand positioning.
My portfolio also includes performance-driven sponsorship activations such as MotoGP India, the Ultimate Tennis Showdown, and partnership-led experiences with Startup Grind. I’ve translated complex briefs into engaging on-ground experiences for brands like Pepsi, MG Motors, VIVO, Nissan, and SpiceJet rolling out fan engagement zones and VIP assets across IPL, the Cricket World Cup, and global music tours by Dua Lipa and U2.
I specialize in converting in-person and hybrid field campaigns into measurable business results, collaborating with sales and regional teams to tailor experiences that resonate locally while scaling globally. Known for calm execution under pressure, I combine strategic planning with on-ground agility to build moments that convert audiences into customers.
Let’s connect if you’re looking for a field marketing leader who understands how to build brand love, drive qualified leads, and deliver results across markets.
