Estefany Chávez Napuri Sales & marketing Lead | Growth | tech & AI

Marketing & demand lead

H&CO

Mar 2024 - Current (2 years 8 months)

As the Marketing & Demand Lead, I was responsible for developing and implementing strategic marketing initiatives that drove demand and increased customer engagement. I collaborated closely with cross-functional teams to align marketing strategies with business objectives, ensuring a cohesive approach to market penetration. Additionally, I managed various accounts, utilizing tools such as GHL (GoHighLevel), Notion, and ClickUp for effective project management and organization. This integration of project management tools enhanced our workflow efficiency and allowed for better tracking of marketing campaigns and initiatives. Furthermore, my experience with cold calling and outbound sales provided valuable insights into customer needs and pre

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Account manager

STG COMPANY

Oct 2023 - Oct 2024 (1 year 1 month)

As an Account Manager, I trained and developed the sales team to enhance performance, ensuring they were equipped with the necessary skills to excel in their roles. I developed and executed comprehensive commercial plans, which included thorough market and competitor analysis. Collaborating closely with the Marketing and Design teams, I created innovative presentations and digital portfolios, ensuring high-quality marketing materials were produced. Additionally, I utilized email marketing campaigns to further engage clients and promote our commercial strategies, contributing to the overall effectiveness of our sales initiatives. I employed various digital tools, such as Slack for team communication and Microsoft 365 for document management,

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Strategic Marketing & Commercial Planning consultant

Diversos Clientes

Aug 2023 - Current (3 years 3 months)

Transforming businesses through strategic commercial planning and marketing expertise, I have developed key strengths in driving sales growth and revenue expansion, expert market analysis and trend forecasting, commercial operations optimization and transformation, and new business development and strategic partnerships. I have implemented cutting-edge solutions, including integrated 360° marketing campaigns, brand revitalization and repositioning, and data-driven commercial planning and strategy. My results include amplified market presence and influence, enhanced competitive advantage, and sustainable sales and revenue growth. Additionally, I have utilized agile methodologies to improve processes, ensuring that projects are executed effic

Key Account Manager

Itera

Jan 2023 - Aug 2023 (8 months)

As a Key Account Manager, I generated over USD 12,500 in sales per project for IT and Cloud services, consistently exceeding sales targets. I successfully closed 7 high-value projects totaling over $650,000 within a 6-month period, demonstrating strong sales acumen and effective project management. My role involved managing key account relationships, driving a 20% revenue increase through strategic planning, targeted negotiation, and fostering long-term partnerships. I conducted product demonstrations and delivered tailored solutions, effectively addressing client needs and enhancing customer satisfaction. Additionally, I employed research methods to analyze market trends, which facilitated the acquisition of key accounts and further streng

Head Commercial

CiK

May 2022 - Jan 2023 (9 months)

As the Head of Commercial, I was responsible for overseeing project and client management, ensuring the successful acquisition and retention of clients while coordinating multiple accounts effectively. My role involved leading a diverse team of professionals, including photographers, stylists, makeup artists, editors, writers, and assistants, to deliver high-quality results.

In terms of model and resource management, I handled national and international model selection and negotiation, maintained an in-house model database, and collaborated with agencies to optimize our talent pool. I also managed the contracting of advertising production resources, including photographers, retouchers, studios, locations, wardrobe, and artists,

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KAM

CursaLabPE

Apr 2022 - Dec 2022 (9 months)

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Consultant

Queop.com

Mar 2021 - Aug 2021 (6 months)

As a Consultant, I provided expert guidance in commercial planning for various services within the company, including IT projects, CRM, and software solutions. My role involved analyzing market trends and developing strategies to enhance service offerings. Additionally, I managed accounts, which, while not directly related to commercial planning, contributed to a comprehensive understanding of financial implications and resource allocation within projects, ensuring that all initiatives were aligned with the company's financial goals. Furthermore, I managed social media platforms to engage with clients and stakeholders, which enhanced communication and visibility of our services, ultimately supporting our commercial planning efforts. Althoug

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Sales consultant

A&J Techtronic

Feb 2021 - Feb 2022 (1 year 1 month)

As a Sales Consultant, I was responsible for identifying customer needs and providing tailored solutions to enhance their purchasing experience. I developed strong relationships with clients, which resulted in a significant increase in sales and customer satisfaction. Additionally, I utilized project management skills to plan, execute, and close various projects within the company, ensuring that all sales initiatives were aligned with business objectives and delivered on time. This approach not only streamlined our sales processes but also contributed to a more organized and efficient workflow, ultimately benefiting our clients and the overall success of the company. I also employed Google Sheets and Microsoft Excel for organizing databases

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Headof Marketing and Sales

DALHI INDUSTRIES

Apr 2020 - Apr 2022 (2 years 1 month)

As Head of Marketing and Sales, I designed and executed the commercial strategy for closing sales, monitoring the sales team to ensure effective implementation of the strategy and fulfillment of the monthly sales quota of approximately 250,000 PEN. I created the annual marketing and image plan while managing commercial indicators and positioning the product across various markets, including modern channels, distributors, clinical services, hospitals, and companies. Coordinating with the Marketing team, I achieved image objectives, generated leads, and managed competition effectively, continuously improving quality standards in customer service. Additionally, I employed research methods to conduct diverse market studies and customer analyses

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HEAD OF MARKETING & RRPP

Alalau Import

Jun 2019 - Mar 2020 (10 months)

- Developed and executed comprehensive marketing strategies to increase brand awareness and engagement, successfully implementing new initiatives that resulted in a goal increase from 45k to 120k in less than 3 months.
- Managed a team of 6 marketing and design professionals to develop and execute impactful marketing campaigns, while also overseeing a team of 30 sales professionals across Peru to ensure timely delivery of projects and achievement of sales objectives.
- Additionally, utilized HubSpot as a CRM and ERP system to streamline operations and enhance customer relationship management, further supporting the overall marketing and sales strategies.
- Engaged in prospecting activities alongside my team, utilizing vari

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Commercial Image Manager

MCeTS del Perú

Jun 2018 - Aug 2019 (1 year 3 months)

As a Commercial Image Manager, I was responsible for proposing, executing, and evaluating the company's communication and PR policies, strategies, presentations, and plans. This involved gathering information on business objectives, brand strategy, competition, and industry trends in coordination with General Management. I distributed objectives to the entire sales force and conducted quarterly analyses of the sales flow to ensure alignment with company goals. Additionally, I developed strategic alliances and B2B agreements that generated significant impact for the company. I explored new services such as software, licenses, and cloud services to enhance operational efficiency. Furthermore, I utilized email marketing strategies, including c

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Corporate Account Executive and Agreements

UTP Group

Jan 2018 - Jun 2018 (6 months)

Management and organization of events related to the area of employability, ensuring effective commercial management while representing three brands to expand the network of alliances and agreements. Responsible for maintaining already managed accounts and generating plans for prospecting and development activities in collaboration with the employability and marketing team. Utilized computer tools for teamwork, remote collaborative dynamics, and project management. Additionally, employed Microsoft Excel for organizing databases, which enhanced the efficiency of tracking and managing information relevant to our initiatives. Leveraged Sales Navigator to effectively search for and identify potential profiles, further supporting our efforts in

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Especialista comercial

Impuestum

Apr 2017 - Feb 2018 (11 months)

Apliqué estrategias de marketing que consiguieron un crecimiento del 20 % de la cartera de clientes. Coordiné con el área de marketing el desarrollo de eventos corporativos y la capacitación de las diferentes subempresas a cargo del corporativo. Manejo de la logística interna en las diferentes campañas, organización de horarios tanto de docentes y ponentes, entre otros. Además, gestioné la programación de citas con los clientes, lo que facilitó una comunicación más efectiva y mejoró la relación con ellos.

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Commercial Manager

AYBAR GROUP

Jan 2017 - Jan 2018 (1 year 1 month)

As a Commercial Manager, I implemented marketing strategies that resulted in a 20% growth of the customer base. I coordinated with the marketing area for the development of corporate events, training agents in sales across various sub-companies, including legal, accounting, medical, real estate, and technology. I managed internal logistics for different campaigns, organized the agendas of teachers and speakers, and prepared monthly reports on new acquisitions and accounts. Additionally, I utilized various CRM systems, including Salesforce, to enhance customer relationship management and streamline sales processes, ensuring effective tracking and engagement with clients. Furthermore, I leveraged my experience in property evaluation during my

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Jefe comercial

CADEPRO Capacitando y asesorando el desarrollo profesional

Mar 2015 - Oct 2016 (1 year 8 months)

Gestión de convenios comerciales e institucionales
Marcar objetivos al equipo comercial a cargo, supervisar el proceso de venta, buscar e implementar nuestras estrategias para el desarrollo del servicio.
Implementar un programa de integración de equipos, reduciendo el tiempo de formación de 4 a 2 semanas.

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Sales Manager

Cadepro

Mar 2015 - Oct 2016 (1 year 8 months)

Management of commercial and institutional agreements accord objectives to the commercial team in charge, supervise the sales process (call center, promoters, etc) seek and implement our strategies for the development of the service. Implement a team integration program, reducing training time from 4 to 2 weeks. Participation in events and fairs to know the competition and look for new . opportunities and customers.

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Desarrolladora comercial

Universidad de Arte ORVAL

Jul 2014 - Mar 2015 (9 months)

Quality Assistant

DiverCity

Jul 2013 - Jul 2014 (1 year 1 month)

As a Quality Assistant, I was responsible for conducting service satisfaction surveys and resolving complaints and grievances to enhance customer experience. I assisted in the development of manuals for Good Manufacturing Practices (GMP) and Occupational Safety and Health (OSH) relevant to areas A & B. My role included supervising personnel within the park and collaborating with the legal department on various tasks. I also developed and organized internal and external events within the park, demonstrating proactivity and meticulous attention to client needs to achieve established objectives. Additionally, I engaged in documentary research to ensure compliance with ISO standards and Good Manufacturing Practices (BPN), which supported the ov

Asistente de Calidad

Divercity Perú

Feb 2013 - Jul 2014 (1 year 6 months)

Encuesta de satisfacción por el servicio y resolución de reclamos y
quejas internas del parque, apoyo en el manejo de libro de reclamaciones.
Apoyo en creación de manuales para BPM Y SST pertenecientes al área de A&B;
Supervisión en el desarrollo de eventos interno s y externos en el área de A&B.

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Receptionist/ Administrative Assistant

VETERINARY SURCO

Jan 2010 - Jan 2012 (2 years 1 month)

Manage customer requests, store inventory, new purchase orders and price updates. Management agenda of the manager, organization of tasks into the reception and drafting of documents. Assisting the Administrative and legal area and also attending commercial orders by telephone answering and filtering of incoming calls.

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Strategic Marketing & Commercial Planning Consultant

Estefany Chávez Napuri

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Estefany Chávez Napuri

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