Estefania Albornoz

Digital Marketing Consultant

Freelancer

Sep 2022 - Current (3 years 7 months)

- Generated + 1. 5 Million USD in new business opportunities during 2023 through lead generation, with an investment under USD 54K in digital marketing strategies (for one client). - Point of contact between five country directors and the SEO and SEM specialist. - Accompanying each country leader in developing their business strategy and driving it from digital marketing, providing advice and strategy to reach their goals.

Associate marketing manager

GoDaddy

Feb 2021 - Sep 2022 (1 year 8 months)

- Managed and coordinated all phases of the project "100,000 digital toolkits" carried out with the ICT Ministry of Colombia and 5 Registrars, given to 100,000 Colombian entrepreneurs. - Transformed corporate website and social media platforms to better engage customers and promote sales. - Optimized and managed marketing budget to develop and execute marketing strategies. - Supported marketing strategy and tactics for growing the .CO TLD in Colombia and Globally, including social media strategies, SEO, and Google Ads campaigns. - Directed all advertising, communication, and public relations activities for the .CO TLD in Colombia. - Identified new events, partnerships, and sponsorships to support brand awareness and growth goal

Account Manager

Apple Tree Communications

Mar 2019 - Feb 2021 (2 years)

- Led the management of a crisis with a client, which, in the end, not only continued working with the agency but contracted extra services for more than 100% of the initial budget. - Managed to increase a client's yearly fee from COP 84,000,000 to more than COP 216,000,000, an increase of more than 157%. - Developed creative marketing and communications strategies for multiple clients and managed budgets and work plans. - Secured high-value accounts through consultative selling, effective customer solutions and promoting compelling business opportunities. - Listened attentively to client feedback to create stronger relations and shape the business. - Lead cross-functional teams.

Digital strategist

Agencia Nacional de Tierras

Jan 2017 - Dec 2018 (2 years)

- Created and managed all the social networks. Followers gained in a 1 and half year: Facebook: +58K, Twitter +20K, Instagram +5K, LinkedIn +900. - Monitored online trends, conversations to optimize strategies. - Acted as the entity's representative in the International Exchange of Peace and Reconciliation Experiences, held in Sri Lanka. - Created content strategies for digital media. - Collected and analyzed social media metrics such as awareness and engagement to improve the strategy. - Developed interviews with peasant, indigenous and Afro communities in Colombia, as input for digital content, videos, and press releases, taking complex concepts related to land titling in Colombia to a language easy to understand for citizens. The Nationa

Client executive

Burson-Marsteller

Feb 2015 - Feb 2016 (1 year 1 month)

- Brainstormed content marketing strategies based around client's business goals, existing content and chosen key performance indicators. - Developed an influencer marketing strategy and created a community with more than 100 influencers across the country, to maximize the diffusion of key messages, and to deal with reputational crises of one of my clients. - Created digital marketing and communications strategies, as well as content for social media and media outlets. - Hosted multiple events. Burson-Marsteller (now Burson Cohn & Wolfe) is the world's third-largest public relations firm by revenue

Corporate Social Media Analyst

Datexco

Oct 2013 - Jul 2014 (10 months)

- Coordinated and executed the launching event of “Workky", a market research app. - Developed the strategy of expectation, launching and sustaining the application “Workky” in social networks and media outlets. - Analyzed data on social networks to adjust and improve social media strategy. - Managed the operation of the use of "Workky" by the company's clients, solving problems of use and programming of the application together with the technology team. Datexco is a market research and public opinion company

C

Press officer

Cultural Events

May 2012 - Sep 2013 (1 year 5 months)

Press officer for multiple cultural events in Barranquilla, Colombia, such as: - Barranquijazz Festival, 2013 - Cine a la Calle Festival, 2012 and 2013 - Music Festival, Alliance Française, 2012 and 2013 - Anima Fest, 2012

Estefania Albornoz

About

Detail

Timeline

Résumé

Estefania Albornoz new_releases

About

Detail

Estefania Albornoz