Esteban Porras B2B Marketing & Sales Professional

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Full-Cycle B2B Account Executive

LA Dimensions

Oct 2023 - Dec 2024 (1 year 3 months)

Sole person in charge of the entire outreach sales process from prospecting, to outreach, follow-ups, demos, invoicing, and product delivery: - Closed 18+ recurring accounts across the architecture & engineering industries in California generating $150k+ in revenue over 15 months & securing partnerships with key companies. - Developed Excel dashboards to visualize activity levels, potential optimization opportunities, and other relevant prospect data key to decision-making and forecasting. - Maintained consistent communication between C-Suite, Sales, Marketing, Operations, & potential partners to aid in product management & development. - Created a range of Sales Enablement material including pitch decks, product flyers, & templates

Remote Business Development Representative

Med Tech Solutions

Jan 2023 - Sep 2023 (9 months)

- Developed an AI-powered sales system for Med Tech's midwestern expansion into cybersecurity audits, enhancing lead generation and outreach efficiency. - Sourced, cleaned, and maintained 10,000 new leads monthly within the healthcare sector along with their contact info, personal notes, and company stats using Clay AI, LinkedIn Sales Nav, ZoomInfo, Apollo, and others. - Wrote and deployed pain-point-focused email sequences for each target profile, then automated outreach using LemList and JetFuel for CRM. - Consistently generated 10+ meetings for business development leaders and closers with SQLs after implementing this system within our target audience/service. - Utilized Google Workspace to maintain a master Google Drive folder,

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Marketing manager

Prisma MP

Sep 2022 - Feb 2023 (6 months)

One-man marketing machine for Prisma. - Strategize and execute a lean, action-focused marketing plan to onboard first clients within 60 days of launch. - Manage freelancers to assist with marketing material creation. - Secure regular meetings with business prospects for our CEO. - Build a prospect acquisition channel for a steady stream of warm, qualified leads, while effectively handling all customer and prospect data using HubSpot CRM to enhance our outreach and engagement strategies.

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Sales & Marketing Lead

Raiil.tech

Sep 2021 - Aug 2022 (1 year)

Joined a Spanish Start-up at Demium Capital to help the founders position the brand in the US and hone in on their Product-Market Fit, successfully securing $200k in Seed Funding. Additionally, organized all information on shared Google Drive folders to streamline collaboration and maintained prospect logs on HubSpot CRM, enhancing the efficiency of our outreach efforts and ensuring effective tracking of potential clients.

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Freelance Marketing Work

Jul 2019 - Aug 2021 (2 years 2 months)

- Sales copywriter for AppGroove's business acquisition and franchise development client list and created email and LinkedIn message sequences to generate SQLs for 15+ clients concurrently in the franchise acquisition business. - Head Copywriter & Editor for AppGrooves. Curated and posted 30+ coupons daily. - Email marketing manager & lead copywriter for Skinny Coffee SuperBoost's e-commerce brand. Generated $20k+ in monthly sales to a 10k list.

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Sales and Marketing Intern

Express Yourself EY Language Solutions

Feb 2018 - Jun 2019 (1 year 5 months)

As a Sales and Marketing Intern, I was tasked with bringing in students through various marketing and sales methods that I deemed effective. I proactively reached out to every contact who had previously studied at or expressed interest in the school, successfully offering our upcoming classes. Over the course of four months, I brought in over 50 students by dedicating just one hour a day to calling. Additionally, I developed the company's social media profiles, crafted engaging web copy, and created daily posts to enhance our online presence, which contributed to our overall marketing efforts.

Esteban Porras

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