Esteban Fabara Padilla

Marketing Manager Latam

Torre.ai

Jun 2024 - Current (1 year)

Chief Marketing Officer

Itappi

Oct 2018 - May 2024 (5 years 8 months)

One of my main functions at Itappi is creating Growth Marketing strategies and e-Commerce projects in the Mexican, Colombian, Ecuatorian and US markets. I have coordinated around 15 professionals in several areas, such as marketing, content generation, automation, branding and graphic design. I manage all the experiments in organic and paid platforms; I evaluate them with a scientific method and improve their performance. Among Itappi's main accounts are minu.mx, Jeeves, Bancoli.com, Trato.io, Wall Street English, Universidad Metropolitana de Ecuador, Publifix.net, and Pukino, among others. This strategy direction has always considered the different dimensions of marketing with their respective importance. My job is mainly to lead the team

Chief Executive Officer and Co-founder

Keos

Nov 2015 - Oct 2018 (3 years)

Bogota - Colombia / CDMX - Mexico I worked in Keos as General Manager, my duties were to ensure the proper administration of the company, from marketing, through the conceptualization of products, to managing the commercial relationship with customers. Keos is a technological innovation laboratory, part of a business group called Teamsourcing with a presence in 7 countries in Latin America, in charge of more than 40 multidisciplinary professionals among marketers, systems engineers, data scientists, data architects, and graphical designers. During the three years I managed this Startup, I understood how to build scalable projects with Growth Marketing supported by data and analytics; we became certified partners with Google, understanding

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Regional Director

724 Media

Jan 2013 - Oct 2015 (2 years 10 months)

I was the General Manager of this audiovisual and digital production company. I was in charge of the development of audiovisual material and digital projects for the Teamsourcing business group in the countries where it has presence that's why I got used to working with remote teams since one day we filmed a commercial in Ecuador, and the next day we developed a website for the Dominican Republic. I attended important Telcos in the region such as Telefonica, America Movil, Orange, Millicom among others, since part of the advertising in value-added services of these mobile operators were managed by us.

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Teamsourcing Advertising Director and Content / México

CDMX

Jan 2010 - Jan 2013 (3 years 1 month)

Setting up of the company in Mexico, I was in charge of all the advertising projects and content generation that the company offered through the mobile operators in the countries where the business group was present. I developed and implemented mobile marketing strategies for all the services offered by the company from content tactics, PR to ATL and BTL campaigns.

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Country Manager / Colombia

Apr 2004 - Jul 2010 (6 years 4 months)

Setting up of the company in Colombia, which commercialized mobile contents through Telcos, in channels such as SMS, USSD, Web and Wap. During this period, I was in charge of signing contracts with relevant music labels and publishers such as Universal Music, Sony, Warner and other independent. In charge of the commercial relationship with mobile operators, in 2008 the annual billing closing at my expense was of 1.5 million dollars net. I was also in charge of a cluster of developers located in Ecuador, most of the developments were web, so I had to reinforce knowledge in architecture and technological work methodologies.

Webmaster

Citi

May 2000 - Jan 2003 (2 years 9 months)

I worked as Webmaster and Webdesigner of the bank, my graphic design skills were mixed with HTML code and the result was very interesting. During this time, I learned to develop in different web programming languages. I understood the importance of order and the quality of work, the security processes of the bank were very strict, that helped me to be more structured and organized.

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Webmaster and Web designer

Citibank Colombia

May 2000 - Jun 2002 (2 years 2 months)

I worked as Webmaster and Webdesigner of the bank, my graphic design skills were mixed with programming code and the result was very interesting. During this time, I learned to develop in different web programming languages. I understood the importance of order and the quality of work, the security processes of the bank were very strict, that helped me to be more structured and organized.

Esteban Fabara Padilla

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Esteban's behavioral traits
Esteban's likely patterns of behavior, thought, values, and emotion. Based on the HEXACO model, OCP instrument, and Torre’s own research.