Esperanza Arriagada

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Head of Performance

commente.me

Sep 2022 - Current (3 years 8 months)

As the Head of Performance, I drove strategy, led teams, managed paid media budgets, and provided reports and necessary insights to help make key decisions for the agency and its clients, ensuring growth and success. I planned, executed, and optimized paid marketing campaigns across Google Ads, Meta, and other digital platforms (search, social, and display) for B2C clients. I developed monthly email marketing campaigns, managed audience and segmentation, and ran A/B tests and automation in marketing platforms like emBlue and Doppler. My role involved analyzing campaign and website performance data, identifying trends and insights, and presenting comprehensive reports with strategic recommendations for growth. I implemented cross-channel str

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Project Manager

Optmyzr

Apr 2020 - Aug 2022 (2 years 5 months)

Leading projects that connect strategy, product, and customer needs while ensuring cross-team collaboration and delivery. Steering the strategic API roadmap and managing CRM integrations to support internal team efficiency and scalability. Working with customers and the company, gathering feedback, and collaborating with the product team to develop and enhance new features and tools. Collaborating daily with Engineering, Success, Design, and Marketing teams to align priorities, streamline processes, and deliver impactful solutions.

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Senior Marketing Manager

Optmyzr

Apr 2018 - Apr 2020 (2 years 1 month)

As a Senior Marketing Manager, I played a pivotal role in assisting the Optmyzr Customer Success Team across the Americas and Europe in building strong relationships with numerous agencies and in-house marketing teams to ensure seamless product integration. I served as a vital liaison between customers and the company, gathering feedback and advocating for their needs. My responsibilities included conducting thorough market research, mapping competition, and analyzing user feedback to inform new product development and enhance existing Optmyzr tools. I defined success criteria and metrics, measuring the adoption of both new and existing features. Collaborating closely with the product team, I developed innovative use cases and promoted stra

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Marketing and Customer Relations Specialist

Optmyzr

Apr 2015 - Apr 2018 (3 years 1 month)

Joining Optmyzr in its early startup phase, I helped shape the foundation for customer engagement, education and growth strategies across multiple regions (clients across the world). Creating content: case studies, help materials and blogs to educate customers on new product launches and improvements, increasing product adoption and stakeholder engagement. Setting up and nurturing a customer community to boost advocacy, engagement and post sales support. Deploying strategies for customer onboarding, engagement and retention to ensure successful product adoption. Implementing and optimizing CRM and marketing automation systems to drive platform engagement, onboarding, customer engagement and retention. Designing in-tool onboarding and guided

Esperanza Arriagada

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