Escarlet Alejandra Ramirez de la Rocha Product Marketing

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Freelance

Pabilo Mkt Studio

Feb 2023 - Current (3 years 4 months)

-Develop marketing strategies integrating performance-driven inbound methodologies, SEO optimization, and full-funnel marketing stages to maximize brand visibility and drive conversion rates. -Planning and execution of paid and organic marketing campaigns -Managed social media channels, ensuring consistent brand messaging, engagement, and community growth. PROJECTS SECTOR: Healthcare, Online Retail, Dining, Hospitality, etc.

Product Marketing Manager

MatchMakers

Feb 2022 - May 2022 (4 months)

Responsibilities - Lead branding, communication & acquisition strategy based on agile methodologies for each Real Estate Project. - Drive the growth mindset and OKR's methodology to Mkt team. - Design and development of customer experience, from graphic and communication materials to physical and virtual Showroom. - Plan and execute of Proptech Day GDL, an event that promotes the creation of the Proptech Ecosystem Community in México. - Hubspot implementation.

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Product Marketing Manager

ITESO

Aug 2020 - Feb 2022 (1 year 7 months)

Responsibilities - Lead the creation of the customer experience journey - Managed users onboarding processes, ensuring that their expectations and career goals well fully met. - Designed and developed actions and features to improve customer retention. - Develop Engagement Strategies - Plan and execute inbound strategies to achieve the goal of Enrolled in the Fall and Spring periods. Achievements - Deliver value in each interaction with users and improve engagement in their process, getting 7 out of 10 applicants to enroll at ITESO. - Ensure a positive experience at all times, through communication tools and peer actions, making 89% of students promoters. - Restructured content & design strategy on Instagram grewing our community from 1

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Freelance

May 2020 - Aug 2020 (4 months)

Responsibilities - Developed branding & marketing projects: Dilmun: Inbound and Comunication Strategy Monarch Media: Website design and content development MyMamba: Brand and comms book  - Mentoring in Agile, Mkt & Culture at Matchmakers Real Estate - Photo Shootings

Product Marketing Manager

Crabi

Dec 2018 - Apr 2020 (1 year 5 months)

Responsibilities - Lead branding, communication and inbound strategies - Design and implement the content strategy in social media - Collaborate with the product team designing: - Go-to-market strategy - Roadmap and product backlog items to improve product features based on CX. - Lead market research to uncover customer insights and take product features and translate them into tangible benefits that meet customers' needs. - Define and monitor KPI's across the Acquisiton funnel (Leads, MQL, Customer, customer Churn Rate) Achievements - Launch of the first 100% digital car insurance in Mexico. - Acquisition of the first 1000 insurance policies. - Hubspot implementation. - Automation of inbound strategy

Marketing and Partner Development

Compusoluciones

Dec 2017 - Dec 2018 (1 year 1 month)

Responsibilities - Directed the marketing strategy and onboarding process to the Redhat brand. - Developed branding strategies to enhance inside perception. - Define and implement marketing strategies in order to achieve sales forecast. Achievements - Collaborate in planning and execution of the 2019 annual convention at Hotel Xcaret, assuring an amazing experience for the partners. - Sales increase from 0 to 1.4% of projects from other brands with Redhat - 91% of Redhat partners completed their onboarding and training process in the expected time. - Simplify technical content in simple and friendly words

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Operations

Synx

Jan 2017 - Nov 2017 (11 months)

- Link projects that worked as case studies in which we could apply artificial intelligence.

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Marketing and Inside Sales

Monarch Information Systems

Aug 2014 - Dec 2016 (2 years 5 months)

Responsibilities - Create the mkt strategies - Partner Development - Demand generation & partners engagement strategies Achievements - Development and launch of the chivas stadium and ITESO success story - Plan and execute Monarch sponsorship on Cisco Live

Escarlet Alejandra Ramirez de la Rocha

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