Michael Ellis

Vice President, Content Licensing

Newstex

Jun 2021 - Nov 2022 (1 year 6 months)

- Newstex is the leading provider of high-quality news and commentary to information libraries and content marketplaces around the world. We syndicate the best digital publishers covering emerging trends in business, education, finance, health, journal

Senior Customer Success Manager

Foleon

Oct 2019 - Aug 2020 (11 months)

- Foleon's leading Content Experience Platform (CEP) empowers business teams to create engaging and intelligent content experiences at scale. - From content marketing to customer success — it's content that fuels the customer journey, drives engagement, and keeps your audience connected. - So make your content an experience.

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Strategy Consultant

Long View Consulting

Apr 2017 - Nov 2022 (5 years 8 months)

- Self-owned consulting firm specializing in media, information, and data services: market analysis, go-to-market strategy, product marketing, and customer experience program/project management. Recent projects: - Content strategy development and branding for a recruitment agency specialized in Treasury: Treasurer Search, Amsterdam, The Netherlands. - Industry analysis, market sizing & segmentation for data service provider in IoT: Soter Analytics, London, UK. - Customer experience program management for information provider: Newstex, New York, NY.

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Board Member

SIIA

Jan 2013 - Jan 2015 (2 years 1 month)

- The Software & Information Industry Association is the principal trade association for the software and digital content industry - SIIA provides global services in government relations, business development, corporate education and intellectual property protection to the leading companies that are setting the pace for the digital age

Managing Director, Customer Experience (100% distributed team)

Newstex

Jan 2012 - Jun 2015 (3 years 6 months)

- Customer success enablement and account expansion - Drove the company's account expansion strategy, increasing year-over-year revenue by 20% - Created customer segmentation model and customer success playbooks for account expansion - Developed toolkits for customer success managers and detailed customer journey maps, aligning marketing, sales, and customer success to produce the ideal customer journey

Program Manager, Customer Experience

Newstex

Dec 2007 - Dec 2011 (4 years 1 month)

- Customer retention strategy and customer journey management - Managed a portfolio of initiatives, end-to-end: from identifying opportunities, testing/learning, and developing business cases to deploying CX solutions: a new CRM system, customer health dashboard and maturity model - Identified key customer needs and developed Voice of Customer programs in partnership with product team - Managed internal teams and external partners to reduce customer churn by 30%

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Contract Administrator, International Licensing

Warner Bros. Entertainment

May 2005 - Mar 2006 (11 months)

- Implemented IP licensing deals for France and French-speaking territories - Maximized international uptake of new media products

Michael Ellis

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