Erica Knight

Senior Manager, Visual Merchandising

The Home Depot

Jan 2018 - Jan 2023 (5 years 1 month)

• Directed 23 large-scale nationwide resets, steering graphics and fixture teams to create experiences based on customer insights, sales, and Home Depot brand standards, supporting billions of dollars in sales. • Expanded 15 concepts to 150-900 stores through cross-functional collaboration, improving experience and increasing sales by millions of dollars; one experiment will produce $2M of incremental sales in its 1st year. • Achieved significant cost reductions in store displays, propelling efficiency within the business, with specific reductions of 55%, 80%, and 91%. • Managed relationships with 40+ product vendors, integrating brand stories with experience standards, directing a strong brand presence, and a simple customer experience.

Industrial Designer

The Home Depot

May 2013 - Dec 2017 (4 years 8 months)

Led strategy and design execution for 22 Product Development Merchants, steering private brand product development and cost-savings of up to $1.5M per project with 300+ SKUs affected. Generated thousands of concept sketches, renderings, 3D models, 3D prints, graphic designs, and attained 19 patents, implementing fresh innovation and building intellectual property portfolio for the company. Fostered 20+ supplier partnerships, confirming the right design specifications were met to validate that the correct look, and measurements were achieved. Developed online surveys, interviews, and focus groups, gaining and applying customer insights to product designs. Piloted 2 surveys, aiding the Merchant in product selection process, resulting in 10%+

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Project Manager

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Jan 2012 - Jan 2013 (1 year 1 month)

• Directed Digital Development, Design, and Quality Assurance teams in agile hybrid process, developing 4 websites that would drive Customer Engagement and interaction with ticketing, booking, and video streaming engines on large-scale Content Management Systems. Herschend Family Entertainment and Wieuca Rd. Baptist Church clients. • Conducted interviews and surveys and used data to ensure customer-based Strategy and Planning cycles. • Steered design project team, exploring user interface options, tackling issues, and delivering new design solutions, certifying strong interfaces and error-less websites. • Managed detailed project schedules, timelines, and budgets, ensuring delivery on time and within budget. • Communicated priorities, t

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Project Manager, Industrial Design

Slingshot Product Development Group

Jan 2007 - Jan 2012 (5 years 1 month)

• Guided 40+ clients and internal teams through product development process, partnering with Electrical and Mechanical engineering teams, providing problem-solving products to consumers. • Built project valuation system and managed Statements of Work, quantifying and specifying services being offered. • Managed manufacturing, shipping, and distribution programs, supporting entrepreneur clients' sales, including one sales program where all units sold out. • Steered 50+ design research and brainstorm sessions. Generated sketches, layouts, CAD, prototypes, and renderings, facilitating problem-solving and innovation process for clients. • Created new Business Viability Report product and mentored team, generating 25+ unique product reports,

Erica Knight

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Erica's likely patterns of behavior, thought, values, and emotion. Based on the HEXACO model, OCP instrument, and Torre’s own research.