Marketing and Purchasing Manager
Promotora Industrial GIM SA de CV PROMINOX
Jun 2021 - Sep 2024 (3 years 4 months)
Responsible for developing and implementing strategies to boost brand positioning, I directed the design of campaigns to strengthen brand identity, attract and retain customers, and increase market share. Managed the department's budget and developed promotional materials. Regarding indirect purchases, I ensured the optimization of resources through negotiation with suppliers, cost reduction and quality assurance of purchased goods and services. I supervised inventory management to avoid shortages, ensuring compliance with key indicators and maintaining effective collaboration with other departments to align commercial strategies with the company's general objectives.
Main achievements:
∆ Consolidate the brand's positioning as a market