Enric Cid
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Enric Cid

Enric Cid

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Business Development
Barcelona, Spain

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Résumé

Jobs verified_user 0% verified
  • Netquest
    Global Strategy & Product Director
    Netquest
    Jan 2021 - Current (4 years 6 months)
    Leading strategy design and execution. Managing product portfolio. Shared responsibility for Netquest's P&L.
  • B
    Business Consultant
    Oct 2020 - Feb 2021 (5 months)
    Developing and implementing a B2B growth strategy for a B2C online services company that provides science-based nutritional analysis of CPG products. Launched a product and developed a sales pipeline that started generating revenues in 9 months. Industries: Internet, Online Services, Consumer Packaged Goods. Capacities: Product Strategy, Go-to-market Strategy.
  • Netquest
    Global Strategy & Regional Sales Director North America and Iberia
    Netquest
    Dec 2019 - Dec 2020 (1 year 1 month)
    Back to hometown Barcelona, I led a 10+ Sales Exec FTEs through the Covid-19 crisis. Managed 40% of the company budget, successfully delivering a better-than-the-market performance.
  • Netquest
    Managing Director Americas
    Netquest
    Dec 2018 - Nov 2019 (1 year)
    Took over Latin America again and managed sales, client services, and operations across the Americas (North America & LatAm) managing 80+ FTEs in 7 countries. Delivered a 24% growth.
  • Netquest
    Managing Director North America
    Netquest
    Aug 2017 - Nov 2018 (1 year 4 months)
    Moved to Philadelphia to revitalize Netquest US business. Ran a recovery on our traditional LatAm Sample services delivering 40% growth. Launched our innovative behavioral data solutions onto the market.
  • Netquest
    Managing Director Latin America
    Netquest
    Apr 2016 - Jul 2017 (1 year 4 months)
    Added Mexico, Colombia, and Peru to my responsibilities to provide overall guidance of Netquest across Latin America. Led 10 direct reports and 60 people indirectly covering sales, client services, and operations. Delivered a 19% growth.
  • Netquest
    Managing Director Brazil & Southern Cone
    Netquest
    Aug 2014 - Mar 2016 (1 year 8 months)
    Added Brazil to my responsibilities and led a back-on-track turnaround, delivering multi-million dollar growth.
  • Netquest
    Managing Director Southern Cone
    Netquest
    Feb 2013 - Jul 2014 (1 year 6 months)
    Moved to Chile to lead the opening of Netquest's business in Argentina and Chile (Southern Cone). Delivered skyrocketing growth meeting targets in 6 months. Built a team of 20 people.
  • Netquest
    Business Incubation Manager Brazil
    Netquest
    Nov 2010 - Feb 2013 (2 years 4 months)
    Combined with my panelist acquisition role, during this time in São Paulo I was also responsible for coaching and giving support to key local team members throughout their day-to-day activities. Planned for expansion into the Southern Cone (2012).
  • Netquest
    Global Panel Acquisition Director
    Netquest
    Dec 2008 - Dec 2011 (3 years 1 month)
    Built our Latin American panels recruiting highly engaged participants in 7 countries through innovative by-invitation-only campaigns. Based in Madrid, and later on in São Paulo (since November 2010)
  • Netquest
    Business Development Director Spain
    Netquest
    Jan 2007 - Nov 2008 (1 year 11 months)
    Moved to Madrid to open and manage the first branch office of the company. Met sales targets in 9 months. Planned for expansion into Latin America (late 2008).
  • Netquest
    Sales And Marketing Associate
    Netquest
    Sep 2003 - Sep 2005 (2 years 1 month)
    Started up day-to-day activities in several areas including sales, marketing, and product development. Helped to pivot the strategic vision of the company from a stagnant SaaS business to an energized Consumer Data provider.
  • I
    Strategy Consultant Associate
    Institut Català de Tecnología ICT
    Sep 2000 - Dec 2001 (1 year 4 months)
    Advised small and medium-sized companies on digitalization strategies and e-commerce.
Education verified_user 0% verified
  • Harvard Business School Executive Education
    Managing Sales Teams and Distribution Channels
    Harvard Business School Executive Education
    Jan 2020 - Feb 2020 (2 months)
    Executive Education Program. Main fields of study: Executing go-to-market strategies, Sales-force management, Optimizing channels and sales outcomes, Leveraging data and technology for sales.
  • Harvard Business School Executive Education
    Managing Innovation
    Harvard Business School Executive Education
    Jan 2020 - Feb 2024 (4 years 2 months)
    Executive Education Program. Main fields of study: Alignment of innovation-focused strategies with execution, Management, and (re)evaluation of a portfolio of development projects. Product prototyping for accelerated time-to-market, Harnessing disruptive and open innovation initiatives. (This program was formerly known as Leading Product Innovation)
  • E
    El Arte de Negociar, ESE Business School (Chile), 2014
    Jan 2014 - Nov 2014 (11 months)
  • M
    Máster en Internet Management, Institut Català de Tecnologia, 2001
    Jan 2001 - Dec 2021 (21 years)
  • Universitat de Barcelona
    Licenciado en Investigación y Técnicas de Mercado (ITM, Marketing Research
    Universitat de Barcelona
    Sep 1994 - Jun 1998 (3 years 10 months)
    Bachelor's degree in Market Research & Marketing. Main fields of study: Market Research, Marketing, Statistics as applied to Market Research, Social Psychology of Consumer Behaviour
  • Universitat Pompeu Fabra
    Diplomado en Ciencias Empresariales, Business Administration and Management, General
    Universitat Pompeu Fabra
    Sep 1993 - Jun 1995 (1 year 10 months)
    Bachelor's degree in Business Science & Economics. Main fields of study: Economy, Accounting, Finance, General Management, and Human Resources.
Projects verified_user 0% verified
  • U
    Advisory Committee Member
    UNE Asociación Española de Normalización
    Jan 2021
    Advisor of the UNE CTN161 Technical Committee that is responsible for the ISO 20252 (Market, opinion and social research, including insights and data analytics).
  • A
    Advisory Committee Member
    ASECH Asociación de Emprendedores de Chile
    Sep 2014 - Aug 2017 (3 years)
    Business Plan assessment for a Chilean government's agency program (CORFO) that grants seed capital to entrepreneurs.
  • I
    ICTnet Community Manager (2000-2006)
    Jul 2000 - Jul 2006 (6 years 1 month)
    Created and managed "ICTnet e-marketing", the first online community on Online Marketing in Spain, - a reference among practitioners at the time- (Viadeo acquired ICTnet in 2008. Media outlet, Le Figaro, took over Viadeo in 2016).
Awards verified_user 0% verified
  • ESOMAR
    ESOMAR Conference Program Committee Member
    ESOMAR
    Apr 2016
    Along with other committee members, reviewed and selected speaking proposals for ESOMAR LatAm Conference. Chaired "Digilatam 3.0" track, focused on Entertainment, TV and Mobile.
Publications verified_user 0% verified
  • E
    Mobile Trend: Understanding decision-making based on a consumer-centric approach
    ESOMAR Latam
    Apr 2019
    In Brazil, there is more than one smartphone per inhabitant and through these devices; technology has become part of the daily routine, meeting the population’s expectations to stay connected all time and anywhere. As a fundamental tool, a relevant share of pocket is reserved to smartphones category, and decision-making is a thorough moment for the consumer and, therefore, demands a deep understanding of manufacturers, retailers and distributors to build their portfolio to meet the Brazilian consumer needs and expectations.
  • º
    Desafíos de la recolección masiva de datos, 10 años estudiando la imagen de famosos
    º Congreso Latinoamericano de Investigadores de Marketing y Opinión
    Jun 2016
    Anunciar una marca o un producto a través de un famoso es un camino que la marca tiene para adoptar una serie de atributos que el famoso posee. Sin embargo, la elección de la persona adecuada no es simple y debe hacerse siempre considerando el mayor número posible de alternativas. La irrupción de la investigación online ha permitido emplear un enfoque más sistemático para dar respuesta a esta necesidad de marketing, facilitando (1) una sustancial reducción de costes, (2) el acceso a muestras de mayor tamaño, (3) una drástica reducción de tiempo (4) y, por supuesto, la internacionalización de este tipo de estudios.
  • º
    PCs versus Smartphones: Study on the answers’ differences across on-line panel data collection
    º Congreso Brasileiro de Pesquisa de Mercado Opinião e Mídia
    Mar 2016
    This paper pretends to share and go deeper, on a methodological approach, on the different biases we might see when we analyze separately, on the same study, the answers given via desktop/laptop vs smartphones in a given online data collection. We aim to go through the most recent studies around the world on this methodological concern, as well as understand the Brazilian’s point of view with a case study taken this current year. By the end, we’ll propose some discussions on the next steps and future perspectives on this matter
  • E
    Customer loyalty and digital amplification
    ESOMAR Latam
    Apr 2015
    Despite the large efforts done by today's companies, keeping customers’ information organised is becoming harder. Different brands, departments and promotions have the potential to create new valuable information.
The effort required to systematise all this disperse information to better understand customers is becoming increasingly intimidating. In addition, measuring the real impact of many promotional activities is not easy, partly caused by this information dispersion. But it is worth making an effort to integrate data from several sources and measure real effectiveness.