Emiliano Parra Diseñador gráfico | Branding Specialist

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Graphic Designer

Jan 2009 - Current (17 years 8 months)

With over 15 years of experience in graphic design, I have worked on brand identity creation, marketing materials, and branding strategies across multiple industries. My career started even before I graduated, allowing me to gain hands-on experience and refine my creative approach. Over the years, I have developed a strong ability to adapt to each client’s needs, crafting visually compelling and strategically effective solutions that enhance brand positioning in the market. Key Areas of Expertise: Branding & Visual Identity Design I have led the development and rebranding of multiple brands, from logo design to the implementation of comprehensive visual identity systems. My goal is to ensure brand consistency, recognition, and a strong vi

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Social media specialist

Lubricantes Sur

May 2025 - Feb 2026 (10 months)

Creative and detail-oriented Social Media Specialist with a strong background in graphic design, visual communication, and digital content creation. Experienced in developing engaging social media content across multiple platforms, including Instagram, Facebook, and other digital channels. I create and manage a wide range of content, including social media posts, carousels, stories, reels, short-form videos, promotional graphics, and branded visual assets. I focus on maintaining a consistent visual identity while adapting content to the specific format, audience, and requirements of each platform. I also leverage AI-powered tools to streamline creative workflows, accelerate image enhancement and retouching processes, generate and refine v

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Editorial Designer

Cabaña Los Ancestros

Sep 2022 - Jan 2023 (5 months)

I designed an exclusive menu for Cabaña Los Ancestros, blending a sophisticated aesthetic with high-impact food photography to showcase the excellence of its cuts and dishes. Every detail was carefully crafted to reinforce the restaurant’s prestige, elevating its visual identity and creating an engaging customer experience. The result was an innovative and elegant presentation, highly praised by the audience and perfectly aligned with the brand’s image of quality and distinction.

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Social Media Designer

Cabaña Los Ancestros

Jan 2021 - Dec 2022 (2 years)

I led the development of Cabaña Los Ancestros’ digital presence from the ground up, crafting a comprehensive strategy to strengthen its identity across social media and Google. Through visually compelling content and optimized communication, I successfully positioned the brand in the digital space, driving significant organic growth in reach and engagement. I implemented platform-specific strategies to ensure a cohesive and engaging brand experience, resulting in exponential visibility growth and a steady influx of new customers for both the butcher shop and the restaurant. Additionally, I optimized its Google My Business profile, enhancing local search rankings and making it easier for potential customers to find and connect with the bran

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Social Media Designer

Más Brillo

Jan 2021 - Sep 2022 (1 year 9 months)

Managed social media and digital presence for a company with over 12 locations in Salta. Centralized administration of Facebook, Instagram, and Google My Business accounts, unifying the visual identity and optimizing strategies by zone. Created engaging content tailored to each local market, responding to inquiries and fostering interaction with customers. This enhanced online reputation and strengthened the brand’s regional presence.

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Digital Marketing Specialist

Más Brillo

Jan 2021 - Aug 2022 (1 year 8 months)

Managed the company’s website, including ongoing content updates, visual maintenance, and improvements to the overall user experience. Maintained and updated the e-commerce platform, ensuring product information, imagery, and visual content remained accurate and consistent with the brand identity. Managed and updated the company’s Facebook Product Catalog, maintaining product listings and supporting the integration between social media and e-commerce channels. Managed social media and digital presence across 12+ branches in Salta, Argentina, coordinating centralized Facebook, Instagram, and Google Business Profiles while adapting strategies to local markets. Created engaging, locally relevant visual content, managed customer interactions, a

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Branding Designer

Cabaña Los Ancestros

Jan 2021 - Apr 2021 (4 months)

I led a comprehensive rebranding of the logo, eliminating outdated elements and modernizing its aesthetic. The new visual identity provided better adaptability across various platforms, especially with the addition of a prestigious new restaurant. This transformation resulted in a stronger, more versatile brand that aligned seamlessly with the quality of its products and services.

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Packaging Designer

Productos Marisa

Sep 2020 - Aug 2021 (1 year)

I led the design and implementation of packaging for the entire Marisa product line, aiming to deliver a modern, attractive, and functional presentation that would differentiate the brand in a highly competitive market. My approach was to create packaging that not only reflected the brand’s identity but also addressed the needs of today’s consumer, focusing on maximizing the shopping experience. The process began with a thorough market and consumer analysis, which allowed me to define a more innovative presentation strategy aligned with current trends. Through a comprehensive design strategy, I developed packaging that was consistent with the brand’s refreshed visual identity, enhancing its visual presence on the shelves. One of the chall

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Brand Designer

Productos Marisa

Mar 2020 - Jul 2020 (5 months)

Rebranding of Productos Marisa I led the complete rebranding of Productos Marisa, a brand with over 50 years of history in Salta, a challenge that allowed me not only to redesign a well-established brand but also to update its visual identity to meet modern needs while preserving its legacy and prestige. The redesign process began with an in-depth analysis of the elements that made up the previous visual identity. I identified key issues in the typography, such as lack of consistency between letters and poor legibility, which hindered its effectiveness in small formats and at a distance. This limited its versatility and modern appeal. Redesign objectives: Create a more legible and visually consistent brand. Convey trust through a modern

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Editorial Designer

Sungreen Latam

Jan 2020 - Apr 2022 (2 years 4 months)

I took full ownership of the editorial design department at Sungreen, developing and maintaining the company’s visual identity across all printed and digital materials. My role spanned from conceptualization and design to the final production of a wide range of editorial and commercial pieces, ensuring visual consistency, clear communication, and high-quality standards in every publication. Technical Manuals and Specialized Documentation: I designed and structured installation and maintenance manuals for solar energy products, including advanced layout, creation of explanatory graphics, technical illustrations, and detailed diagrams, ensuring effective communication for both clients and specialized technicians. Design of Advertising and C

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Social Media Designer

Sungreen Latam

Jan 2020 - Apr 2022 (2 years 4 months)

I managed and administered Sungreen’s social media presence, aligning content with the company’s identity. I created visually engaging posts and informative articles about solar energy, driving increased audience interaction. I analyzed metrics to optimize content reach and effectiveness, boosting the brand’s visibility and positioning across digital platforms. I also leveraged my experience in building and managing automation workflows—such as setting up forms with conditional logic and automating backend processes—to enhance digital engagement and operational efficiency.

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Web Designer

Cuer Bosch Tanning

Jan 2020 - Apr 2020 (4 months)

Corporate Website Development I developed a corporate brochure-style website that is responsive and optimized for mobile devices. I implemented an intuitive, bilingual design with smooth navigation, ensuring accessibility for a global audience. The strategic focus highlighted the company’s identity through impactful photography, showcasing the team in action and presenting their products in a clear, attractive way. This enhanced the company's digital presence, strengthening its visibility in international markets.

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Social Media Manager

Lubricantes Sur

Jan 2018 - Aug 2022 (4 years 8 months)

During my time at Lubricantes Sur, I was responsible for managing the brand's digital presence, designing and implementing effective strategies to increase visibility on social platforms and enhance customer engagement. My approach was focused on creating engaging content and optimizing advertising campaigns, all while maintaining consistent communication with the company’s corporate image. Key Responsibilities: Social Media Management: Coordinated the company’s accounts across various platforms, developing visual and written content aligned with the brand's identity. Digital Strategy: Planned and executed digital campaigns, analyzing performance metrics to adjust and improve strategies in real-time. Customer Engagement: Fostered direct

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Brand Designer

Lubricantes Sur

Jan 2018 - Mar 2018 (3 months)

At Lubricantes Sur, I led the complete redesign of the company's visual identity to ensure a cohesive and modern market presence. My work included creating a solid brand image supported by a new color palette, typography, and logo, as well as implementing advertising campaigns that reinforced the corporate image. Key Responsibilities: Visual Identity Redesign: Updated the brand image, creating a logo and visual aesthetic that clearly and professionally reflected the company’s values. Development of Graphic Materials: Designed and produced visual materials for both digital and physical media, ensuring visual consistency across all platforms. Communication Strategy: Developed communication plans to ensure all brand touchpoints (from socia

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Product Designer

Aire y Diseño Sustentable

Feb 2013 - Nov 2014 (1 year 10 months)

As part of the founding team, I designed and co-developed furniture made from recycled corrugated cardboard, promoting a circular economy in collaboration with waste collectors. The project not only reduced environmental impact but also created a sustainable and socially responsible network. The furniture, specifically designed for children, encouraged creative play and personalization through painting and assembly, aligning with pedagogical goals.

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Creative Designer

Aire y Diseño Sustentable

Feb 2013 - Nov 2014 (1 year 10 months)

As part of the founding team, I designed and co-developed furniture made from recycled corrugated cardboard, promoting a circular economy in partnership with waste collectors. This project not only reduced environmental impact but also established a sustainable and socially responsible network. The furniture, specifically designed for children, encouraged creative play and customization through painting and assembly, aligning with educational objectives.

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E-commerce & Brand Manager

FachaUnlock

Jan 2009 - Aug 2013 (4 years 8 months)

I managed the brand's presence on online sales platforms, developing an attractive and strategic visual system to maximize conversions. I designed tailored visual assets to meet the requirements of each platform, ensuring market differentiation. Additionally, I handled customer service and maintenance across all channels, enhancing customer loyalty and the overall shopping experience. The effectiveness of the visual content led to recognition within the sector, to the point where it was replicated by others.

Emiliano Parra

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