Emilia Guzman
About
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Digital Marketing Manager
Quito, Pichincha, Ecuador
Contact Emilia regarding:
Flexible work
Résumé
Jobs
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- CMarketing CoordinatorConversion LogixOct 2024 - Current (1 year 11 months)Design and deploy AI-powered agents that automate content creation, market research, and internal ops. Administer HubSpot end-to-end: custom properties, association logic, workflow automation, data quality reporting, and team training. Lead strategy and execution for LinkedIn Campaign Manager and Google Ads (Demand Gen). Managed brand relaunch campaigns. Led social media strategy and content operations to strengthen brand visibility and audience engagement. Manage WordPress updates and evaluate emerging platforms (HubSpot Agent CLI, MCP connectors, Private Apps) for operational fit. Tech Stack: HubSpot CRM - AI Agents - Google Ads - LinkedIn Ads - WordPress - Canva - API Integrations - Claude Code - Claude Cowork
- DMarketing Assistant public Remote experienceDigi-NoticeJun 2024 - Jun 2026 (2 years 1 month)Executed marketing automation and CRM operations through HubSpot, managing workflows, reporting, email campaigns, and lead management. Designed and implemented AI-driven automation systems to streamline creative production and operational workflows at scale. Developed custom AI agents for automated design generation based on email-triggered workflows. Created a Claude AI skill using Claude to support blog writing, content generation, and SEO workflows. Produced process documentation and team training resources. Supported digital marketing strategy (social media and email marketing), content operations, and process automation across internal and client-facing projects. Tech Stack: HubSpot - Google Analytics - HotJar - Asana - Claude AI - Ma
Marketing SpecialistStack BuildersAug 2022 - Current (4 years 1 month)Software Consultancy - Software Development B2B Company - Oversaw social media and digital marketing strategy to increase brand exposure and audience engagement. - Managed content strategy, on-page efforts, and social media initiatives. - Introduced scheduled targeted email marketing programs. - Worked alongside marketing specialists and graphic designers. - Analyzed past marketing initiatives and revamped the company's marketing efforts to retain and attract new clients. - Organized and analyzed data and marketing results. - Created and developed a complete marketing strategy for an in-house mobile app. - Developed and implemented a robust market model to regularly evaluate market movement and trends. - Effectively supported data-driven m- CMarketing CoordinatorConecta SeproteicoJan 2020 - May 2022 (2 years 5 months)Fin-tech and software development company. B2B Company - Supervision of the Graphic Design Department (2 people) - Collaborated with cross-functional teams, such as product management and sales, to develop and execute marketing campaigns that align with business goals. - Created compelling content for marketing materials, including website copy, blog posts, case studies, white papers, and email campaigns. - Managed the company's social media presence, including content creation, scheduling, and engagement to build brand awareness and engagement. - Coordinated and executed digital advertising campaigns, including pay-per-click (PPC), display ads, and remarketing efforts. - Assisted in planning and organizing industry events, webinars, and c
- Marketing CoordinatorSuper Paco ECJun 2018 - Dec 2019 (1 year 7 months)Office supplies and tech products company - Developed and implemented marketing plans and strategies to promote the office supply store's products and services. - Coordinated and executed marketing campaigns across various channels, including print, digital, and social media. - Collaborated with graphic designers and content creators to develop marketing materials such as flyers, brochures, catalogs, and advertisements. - Collaborated with suppliers and vendors to develop co-marketing initiatives and promotional campaigns. - Coordinated the production and distribution of promotional materials, ensuring timely delivery to stores. - Assisted in managing the store's loyalty programs, customer databases, and email marketing campaigns. - Collab
- Marketing AssistantMR BOOKSNov 2015 - Jan 2018 (2 years 3 months)- Conduct market research to identify target audience preferences and trends in the book industry. - Assist in developing and implementing marketing strategies to promote the bookstore's products and services. - Assist in designing and creating promotional materials such as flyers, posters, and banners. - Coordinate and execute events and book signings, including managing logistics, promoting the events, and coordinating with authors and publishers. - Collaborate with the visual merchandising team to ensure attractive and appealing bookstore displays. - Assist in email marketing campaigns, including creating newsletters, managing subscriber lists, and analyzing campaign performance. - Coordinating and executing advertising campaigns, includ
- TAccount ManagerTern E MorilloNov 2014 - Sep 2015 (11 months)Ad Agency -Understanding client needs: Through the weekly meeting, I helped our clients to match their needs and objectives with a strategy that, as an Ad Agency, we can work with - Building client relationships: I was in charge of 3 different accounts. By understanding their unique needs, we achieved shared goals and exceeded expectations. - Budget Management: We had to make sure that we were delivering campaigns that were within budget and provided the best possible ROI for our clients. -Leading the creative team: Along with the rest of the group, we developed ideas, reviewed concepts, and confirmed that the final product met the client's needs. - Measuring campaign success: I tracked KPIs, analyzed data, and provided reports to clients
Education
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- EEF SET English Certificate 71/100 (C2 Proficient)EF Standard English Test EF SETOct 2022
- Inbound (Nuevo)HubSpot AcademyJun 2022 - Dec 2023 (1 year 7 months)
- Bachelor's degree, MarketingUniversidad de las AméricasJan 2013 - Dec 2018 (6 years)