Emilia Guzman
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Digital Marketing Manager
Quito, Pichincha, Ecuador
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Full-time jobs
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USD2.8K/month
Flexible work
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Marketing SpecialistStack BuildersAug 2022 - Current (3 years 7 months)Software Consultancy - Software Development B2B Company - Oversaw social media and digital marketing strategy to increase brand exposure and audience engagement. - Managed content strategy, on-page efforts, and social media initiatives. - Introduced scheduled targeted email marketing programs. - Worked alongside marketing specialists and graphic designers. - Analyzed past marketing initiatives and revamped the company's marketing efforts to retain and attract new clients. - Organized and analyzed data and marketing results. - Created and developed a complete marketing strategy for an in-house mobile app. - Developed and implemented a robust market model to regularly evaluate market movement and trends. - Effectively supported data-driven m- CMarketing CoordinatorConecta SeproteicoJan 2020 - May 2022 (2 years 5 months)Fin-tech and software development company. B2B Company - Supervision of the Graphic Design Department (2 people) - Collaborated with cross-functional teams, such as product management and sales, to develop and execute marketing campaigns that align with business goals. - Created compelling content for marketing materials, including website copy, blog posts, case studies, white papers, and email campaigns. - Managed the company's social media presence, including content creation, scheduling, and engagement to build brand awareness and engagement. - Coordinated and executed digital advertising campaigns, including pay-per-click (PPC), display ads, and remarketing efforts. - Assisted in planning and organizing industry events, webinars, and c
- SMarketing CoordinatorSuper Paco ECJun 2018 - Dec 2019 (1 year 7 months)Office supplies and tech products company - Developed and implemented marketing plans and strategies to promote the office supply store's products and services. - Coordinated and executed marketing campaigns across various channels, including print, digital, and social media. - Collaborated with graphic designers and content creators to develop marketing materials such as flyers, brochures, catalogs, and advertisements. - Collaborated with suppliers and vendors to develop co-marketing initiatives and promotional campaigns. - Coordinated the production and distribution of promotional materials, ensuring timely delivery to stores. - Assisted in managing the store's loyalty programs, customer databases, and email marketing campaigns. - Collab
- MMarketing AssistantMR BOOKSNov 2015 - Jan 2018 (2 years 3 months)- Conduct market research to identify target audience preferences and trends in the book industry. - Assist in developing and implementing marketing strategies to promote the bookstore's products and services. - Assist in designing and creating promotional materials such as flyers, posters, and banners. - Coordinate and execute events and book signings, including managing logistics, promoting the events, and coordinating with authors and publishers. - Collaborate with the visual merchandising team to ensure attractive and appealing bookstore displays. - Assist in email marketing campaigns, including creating newsletters, managing subscriber lists, and analyzing campaign performance. - Coordinating and executing advertising campaigns, includ
- TAccount ManagerTern E MorilloNov 2014 - Sep 2015 (11 months)Ad Agency -Understanding client needs: Through the weekly meeting, I helped our clients to match their needs and objectives with a strategy that, as an Ad Agency, we can work with - Building client relationships: I was in charge of 3 different accounts. By understanding their unique needs, we achieved shared goals and exceeded expectations. - Budget Management: We had to make sure that we were delivering campaigns that were within budget and provided the best possible ROI for our clients. -Leading the creative team: Along with the rest of the group, we developed ideas, reviewed concepts, and confirmed that the final product met the client's needs. - Measuring campaign success: I tracked KPIs, analyzed data, and provided reports to clients
Education
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- EEF SET English Certificate 71/100 (C2 Proficient)EF Standard English Test EF SETOct 2022
- Inbound (Nuevo)HubSpot AcademyJun 2022 - Dec 2023 (1 year 7 months)
- Bachelor's degree, MarketingUniversidad de las AméricasJan 2013 - Dec 2018 (6 years)