CRM Sr Analyst
Natura
Sep 2020 - Feb 2024 (3 years 6 months)
• Data-Driven Strategy: Spearheaded CRM strategies for LATAM regions (Argentina, Chile, Mexico, Colombia, Peru) with targeted segmentation, achieving a 71% YOY revenue increase.
• Revenue Optimization: Collaborated closely with growth and data teams to optimize revenue channels, resulting in a 39% increase by October 2023.
• Campaign Management: Managed localized marketing campaigns using Salesforce Marketing Cloud, leveraging customer data to drive engagement and enhance lifetime value (LTV), type of audience, age, avg. ticket, etc...
• Market Insight & Analysis: Provided actionable insights and market analysis for local and regional promotions, enhancing customer engagement and sales performance. YoY growth: 2021 - 39M usd 2022 - 67,5M us