Elsa Juliana Betancourt Rojas

Elsa Juliana Betancourt Rojas

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COO- Chief Operation Officer
Cali, Valle del Cauca, Colombia

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Résumé


Jobs verified_user 0% verified
  • Heinsohn Business Technology
    COO- Chief Operation Officer public Remote experience
    Heinsohn Business Technology
    Jun 2023 - Dec 2023 (7 months)
    Responsible for defining the commercial strategies aimed at improving the company's commercial capabilities in the Latin American, United States and Canadian markets. Lead the implementation of these strategies to achieve operational excellence, define and measure key indicators, expand the business through alliances or channel development, and strengthen the portfolio of products or services (combining capabilities of the company's own portfolio or third parties) to provide greater value to current and potential customers. Provide sales and service teams with all the tools and support necessary to shorten sales cycles, improve commercial predictability, ensure good results, rigorously meet key business indicators and improve customer sat
  • Teaté
    CRIO- Chief Revenue Integration Officer
    Teaté
    Mar 2019 - Jun 2023 (4 years 4 months)
    Teaté is a startup dedicated to providing high quality products and services to the community of shopkeepers or neighborhood stores at the base of the pyramid in Colombia. Responsible for the definition of commercial and marketing strategies aimed at achieving the indicators of growth, profitability and viability of the company. Responsible for structuring and creating the portfolio of products and services offered to users of the application in mass markets such as neighborhood stores. Maintain close contact with the customers and users of the application to publicize functionalities, services and bugs. Collaborate with technology and UX teams to prioritize customer needs that drive the most value and profits and maintain a well-defined
  • C
    Director of Business Development for LatinAmerica
    Carvajal Tecnologa y Servicios
    Jan 2011 - Oct 2018 (7 years 10 months)
    I managed the commercial teams (sales, pre-sales and product specialists) of the e-business business unit. My main responsibility was to ensure the achievement of business objectives such as: acquiring new customers, generating new revenue, maintaining the revenue backlog and contributing positively to the company's EBITDA. I directly managed commercial relationships with key clients such as major retailers and renowned suppliers in the FMCG industry in Latin America. Achievements: • Developed a unique business model between retailers and manufacturers that impacts core business processes. • Consistently achieved annual operational revenue targets of over $30M per year: 102% (2018), 110% (2017), 101% (2016). • 10% backlog growth for 2018.
  • S
    Strategic Account Manager
    Jan 2002 - Jan 2011 (9 years 1 month)
    Commercial leader focused on the retail sector accounts in Colombia and responsible for supervising the operation of technological innovation projects for these accounts. My role included driving revenue growth, developing and activating new services, and increasing the transactional base with industry suppliers to optimize commercial, financial, and logistical processes. Achievements: • Successfully met the allocated revenue budget of US$15 for 2011. • I led the inclusion of new services, such as VMI and Collaboration, in key accounts resulting in a cumulative revenue of US$2M by 2011. • Pioneered the adoption and development of new electronic messaging systems for Logistics and Financial purposes in key accounts. • Commercially led the d
  • I
    Product Manager Business Intelligence
    IBC Colombia SA Una Empresa Carvajal
    Jan 2001 - Jan 2002 (1 year 1 month)
    I led the design of the innovative portfolio of Business Intelligence solutions applied to the analysis of transactional data generated between suppliers and retailers through B2B e-commerce platforms. Commercial support, as an expert, to the company's sales force in order to link customers to the new portfolio.
  • I
    Post Sales- Business Development Coordinator
    IBC Colombia SA Una Empresa Carvajal
    Jan 2000 - Jan 2001 (1 year 1 month)
    Responsible for promoting the continued use of the company's e-business (B2B) solutions in the ecosystem of allies and the most important retail companies in Colombia. He sought to optimize the investments made in these technologies, through the implementation of a variety of electronic messages that sought to improve the commercial, logistical and financial processes of the organizations.
Education verified_user 0% verified
  • Temple University
    Master of Business Administration - MBA, Administración y gestión de empresas, general
    Temple University
    Jan 2013 - Dec 2015 (3 years)
  • Universidad de los Andes
    Especialista en Mercadeo, Mercadeo
    Universidad de los Andes
    Jan 2001 - Dec 2003 (3 years)
  • P
    Ingeniería Industrial, Ingeniería
    Pontificia Universidad Javeriana Cali
    Jan 1994 - Dec 1999 (6 years)
  • P
    Master of Business Administration - MBA, Administración y gestión de empresas, general
    Pontificia Universidad Javeriana Cali
Projects (professional or personal) verified_user 0% verified
  • I
    Implementación de Metodologías de Excelencia Operacional para la Gestión Comercial en Heinsohn Business Technology
    Jun 2023 - Current (2 years 2 months)
    Definición del Go To Market del equipo Comercial de los diferentes negocios. Planear los territorios de venta de las diferentes unidades de negocio Implementación de los KPI´s comerciales Medición y seguimiento al desempeño de los equipos comerciales Garantizar la Generación de Demanda para nuevas oportunidades de negocio
  • H
    High Visibility - Solución de Visibilidad en las operaciones de Importaciones y Exportaciones de Unilever Andina S.A.
    Jan 2016 - Current (9 years 7 months)
    Proyecto de Desarrollo de Software a la medida. Solución que permite concentrar en una sola plataforma tecnológica las operaciones de Comercio Exterior de Unilever en LatinoAmerica para mejorar el seguimiento a dichas operaciones, anticipar eventualidades y mejorar el cumplimiento de las promesas de venta de la compañía con sus socios de negocio.
  • Carvajal Tecnología y Servicios
    Analítica de Datos, VMI
    Carvajal Tecnología y Servicios
    Jan 2011 - Oct 2018 (7 years 10 months)