Ellen Joy E. Co

CONTENT MARKETING MANAGER

TrueNAS

Feb 2025 - Jun 2025 (5 months)

Lead content strategy and marketing initiatives for open-source enterprise storage solutions Develop technical content and thought leadership materials for B2B audiences Collaborate with global teams to align marketing efforts across North American markets

T

HEAD OF MARKETING

Torre Lorenzo Development Corp.|

Jun 2024 - Jan 2025 (8 months)

Managed ₱40M annual marketing budget and led 10-person marketing team Developed comprehensive brand identity and executed integrated marketing campaigns Spearheaded company website redesign and brand guideline development Collaborated cross-functionally with Sales, Corporate Communications, and external agencies Reported directly to COO on strategic marketing initiatives

C

ASST. VICE PRESIDENT, GLOBAL PUBLIC AFFAIRS

CITIBANK N.A.

Jan 2023 - May 2024 (1 year 5 months)

Led communications strategy for major corporate divestiture project worth $2B+ Coordinated with global and regional teams across multiple time zones for regulatory approvals Served as primary liaison between New York headquarters and Manila operations Managed brand compliance and marketing campaign approvals across international markets

P

MARKETING & CREATIVE DIRECTOR

Playz USA

Apr 2021 - Jan 2023 (1 year 10 months)

Built marketing department from ground up, establishing processes and hiring creative team Developed comprehensive brand strategy resulting in Amazon bestseller status Created brand guidelines, social media presence, and omnichannel marketing approach Led product development initiatives and creative campaigns across digital platforms

M

FOUNDER, MANAGING DIRECTOR

Maternity Fashion Brand,

Sep 2017 - Jan 2021 (3 years 5 months)

Built fashion brand from concept to 17K social media following Managed end-to-end operations including Shopify e-commerce platform Developed product lines based on market research and consumer feedback Created content marketing strategy resulting in strong online community engagement

E

FOUNDER, MANAGING PARTNER

Early Bird Breakfast Club Inc.

Jan 2013 - Mar 2020 (7 years 3 months)

Launched first all-day breakfast restaurant concept in Metro Manila market Scaled operations to 5 locations with comprehensive operational oversight Built social media presence to 22K Instagram and 27K Facebook followers Developed unique quarterly newspaper-style menu and branded content strategy

L

BRAND & MARKETING DIRECTOR

LAGU

Jan 2013 - Jan 2021 (8 years 1 month)

Launched and scaled innovative sand-repellent beach products across 7 international markets Built social media following and developed influencer marketing strategies Led product design and development based on consumer insights and market trends Managed international expansion into US, Japan, Australia, Korea, Singapore, and Hong Kong

T

BRAND MANAGER

Television Network,

May 2011 - Feb 2012 (10 months)

Managed team of 4 brand specialists for Unilever Philippines account Developed brand integration strategies for television programming Created marketing solutions connecting client brands with target audiences

G

SENIOR BRAND DEVELOPMENT MANAGER

Glue Agency Singapore

Feb 2010 - Apr 2011 (1 year 3 months)

Managed major accounts including Singapore Airlines, SingTel, and StarHub Led brand activation strategies and creative campaign development Collaborated with international teams on multi-market campaigns

G

SENIOR PRODUCT DEVELOPMENT SPECIALIST

GMA NETWORK

Jul 2007 - Jan 2010 (2 years 7 months)

• Led the development of the Network's marketing campaigns and creative executions for the Network and its clients. • Conceptualised fresh creative ideas that supported brand's campaigns • In-charge of all marketing projects of Unilever Philippines, Unilab and other clients. • Supervised a team of three Junior Product Development Specialists and ensured all projects are well implemented. • Accounts handled: Unilever Philippines, Unilab

ACCOUNT MANAGER

Saatchi & Saatchi

Sep 2005 - Jul 2007 (1 year 11 months)

Managed Procter & Gamble and Mead Johnson Nutritionals accounts Coordinated campaign development and client relationship management

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