Edward Mulwa
About
Detail
SaaS sales lead generation Head at Axxis Systems
Nairobi County, Kenya
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work
Full-time jobs
Starting at
USD4/hour
Résumé
Jobs
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SaaS sales lead generation HeadAxxis SystemsDec 2024 - Current (1 year 9 months)- B2B SaaS Sales ManagerFlocashDec 2023 - Jun 2025 (1 year 7 months)B2B Payment Gateway services Senior Sales Leader- East Africa (Kenya, Uganda & Tanzania) Remote-Based (Contract) o Acquiring and retaining merchants onto Flocash, Flotravel, and Flomart platforms, focusing on POS (Point of Sale) merchant sales. o Developing new business opportunities and gathering data on marketing trends, competitive products, and pricing. o Overseeing and managing the onboarding process for inbound merchants. o Leading and managing a sales team, including sales representatives, through analytics, communication, recognition, lead management, training, and sales transformation. o Implementing sales strategies to meet sales goals and ensure a high-energy, informed sales environment. o Having experience in selling products t
- B2B Sales & Marketing Manager--KenyaBlueberry TravelsJan 2022 - Dec 2023 (2 years)-Developed and executed targeted marketing campaigns for various segments within the travel industry, resulting in a 25% increase in lead generation and a 15% increase in conversion rates." -Led cross-functional teams including Sales, Industry, Events, Public Relations, Product Marketing, Measurement, Creative, and Insights to successfully execute multi-channel marketing campaigns resulting in a 30% increase in revenue." -Implemented KPI tracking and reporting processes to measure campaign effectiveness and identify opportunities for improvement, resulting in a 20% increase in ROI." -Determined project priority and managed the creation of marketing collateral, resulting in the successful launch of 3 new product lines and a 10% increase in c
- Saas Sales ManagerNeeyamoJan 2021 - Jan 2023 (2 years 1 month)-Research and prepare a database of prospective customers in the region allocated to you as per the given guidelines. -Research and find emails and phone numbers of C-Suite HR & Finance professionals in designated prospects. -Run focused calling, emailing & LinkedIn campaigns. -Actively using social media (LinkedIn + Twitter + Facebook) to develop a broad network for effective prospecting. -Reach out to relevant C-suite people through calls/emails/social media, position our services to them, and invite them for a call. -Participate in local marketing events. -Make presentations to prospects and pitch Neeyamo products and services. -Co-ordinate and arrange Demo / Meetings, take part in creating/presenting solutions, and take part in Bid Defe
- B2B SaaS Lead Generation & Sales Partner (Outbound sales, Appointment Setting & Virtual Assistant)KonsygJan 2018 - Apr 2022 (4 years 4 months)-Built and maintained targeted prospect lists using tools such as LinkedIn Sales Navigator, Apollo, and ZoomInfo; scheduled high-quality appointments with decisionmakers, resulting in a consistent 30% increase in sales pipeline opportunities. -Executed structured outbound campaigns through cold calling and personalized email sequences, achieving a 20% response rate and generating qualified leads across diverse industries including SaaS, fintech, and travel. -Leveraged LinkedIn outreach strategies to connect with C-Level executives and senior decision-makers, securing an average of 15 qualified leads per week; provided outsourced sales support to partner organizations, reducing their acquisition costs by 25%. -Managed the full sales cycle fr
- GSaaS Key Account Marketing ManagerGamemania kenyaFeb 2015 - Dec 2017 (2 years 11 months)-Developed marketing and branding objectives to increase the visibility and reach of the company's gaming products. -Expanded product solutions and offerings by identifying opportunities for growth and innovation in the gaming industry. -Prepared comprehensive marketing strategies in collaboration with company executives and staff to drive business growth. -Analyzed market trends and gathered customer insights to recommend changes in marketing and business development strategies. -Engaged with customers on social media to build relationships and increase brand awareness. -Collaborated with sales and sourcing teams to develop strategic partnership activities and implemented an execution framework and strategic plan on identified opportunitie
Education
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- Gcertificate, Google Hustle Academy Business Bootcamp,Google Hustle Academy Business BootcampNov 2024sales, marketing, leadership, Ai
- Master of Business Administration - MBA, MarketingKenyatta UniversityJan 2022 - Dec 2024 (3 years)Marketing management Entrepreneurship Management information systems Strategic management Management accounting Financial management Managerial economics Research methods Human resource management Quantitative techniques Financial management Research methods Management economics
- MLeadership skillsMcKinsey Company Inc McKinsey Forward ProgramJan 2022 - Jun 2022 (6 months)Issued by McKinsey & Company Earners of this badge have completed the McKinsey Forward online learning program. This 6 months program enables participants to develop practical skills for success in future work. Participants learn how to apply the McKinsey approach to problem-solving, become more effective and influential communicators, and develop adaptable and resilient mindsets and habits. They also build a foundational digital toolkit by applying new ways of working and thinking in a digital world.
- Bachelor of ScienceKenyatta UniversityJan 2012 - Dec 2016 (5 years)
Projects (professional or personal)
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- BBlueberry TravelsJan 2022 - Dec 2023 (2 years)With over a decade of experience in the travel industry, Blueberry Travel is proud to announce this. We've had an incredible experience that has enabled us to forge solid bonds with numerous businesses. We provide our clients with the best-customized packages and additional benefits available on the market thanks to our ten years of experience. With the appropriate comprehension and expertise, our staff provides clients with customized travel options. Our team's seasoned members will collaborate with you to make sure all of your travel requirements are satisfied. We will support you every step of the way, regardless of how or where you find us. All types of travel requirements can be satisfied by our knowledgeable departments for Business T