I specialize in bridging the gap between complex operations, data, and multi-billion-dollar commercial growth.
Throughout my career at AutoZone, Nestle, and Hanes, I have focused on one goal: creating high-performance ecosystems where people, processes, and digital tools align to drive revenue. I don't just oversee departments; I optimize the "engine room" of the business to ensure global retail chains can handle massive growth without friction.
My approach has consistently delivered:
- Significant ROI: Generated $377M+ in annual impact through sales increases and process improvement.
- Massive Scale: Supported retail growth from $5B to $14B USD; and from 3,000 to 7,000+ stores.
- Global Leadership: Expert in building and mentoring cross-functional, bilingual teams of up to 100+ members across North America, Latin America, and Europe, including leadership experience at U.S. global corporate headquarters.
- Market Expansion: led the catalog integration and local market customization for AutoZone’s launch in Mexico and Brazil, as well as the IMC & The Bountiful Co. mergers.
- Digital Transformation: Led global implementations of PIM (Product Information Management) and ACES-PIES standards, modernizing how products reach the customer.
- Data Governance: Governed 1M+ SKUs across multi-country retail and digital ecosystems in the U.S. and LATAM.
Executive Leadership & Recognition
As an MBA and Industrial Engineer, I bring a unique blend of technical precision and servant leadership. My career trajectory served as a "DataZone Success Story" presented to the AutoZone CEO and Board—cited as the premier example of leadership developed within the company’s strategic Mexico nearshore operations.
Key Recognition:
- Industry Authority: First Mexico-based AutoZoner to earn the ASE P2 Automobile Parts Specialist certification.
- Culture & Leadership: four-time AutoZone "Extra Miler"; led teams recognized in GPTW’s “Mexico Top 100 Places to Work.”
- Merchandising: Recipient of AutoZone’s “Merchandising Outstanding Achievement” award.
- Thought Leadership: Published MBA Thesis on ESG & College Sustainability.
Core Competencies:
P&L Management • Operations & Merchandising • Supply Chain Optimization • CX & Customer Success • Digital Transformation • Catalog & Data Governance • Lean Six Sigma • Automotive Aftermarket • BPO • Support Center • Bilingual (English/Spanish)
