Edith Julia Lira Aguirre

MARKETING MANAGER

Thomson Reuters

Sep 2023 - Aug 2024 (1 year)

Responsible for all the marketing strategy and brand identity of my BU in Mexico. Design all the communications for the different sales channels. Manage Budget in order to achieve goals. Strategy for Lead Generation and pipeline building. Responsible for special events, launchings, online events and activations. Marketing efforts with authors and influencers.

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DIGITAL MARKETING MANAGER

Nap Baby

Nov 2019 - Aug 2023 (3 years 10 months)

Manage the online store and digital marketing to achieve sales projections. Responsible for the brand communication and brand identity. Improve SEO and SEM. Create and Optimize Facebook Campaigns. In charge of Social Media and Design Area. Responsible for Influencer Marketing and relationships with other brands.

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ART DIRECTOR

Fz Taller Creativo

Feb 2019 - Oct 2019 (9 months)

Coordinated teams and designed the concept and materials for various events, ensuring a cohesive and engaging visual experience. Reinforced the Art Department by developing processes and supervising the creation of diverse graphic materials. Initiated the Digital Area of the Agency, leveraging my experience in e-commerce to enhance our offerings. At FZ Taller Creativo, as Art Director, I was responsible for developing e-commerce websites and landing pages for lead generation, which involved analyzing and understanding clients' marketing and sales strategies to effectively translate them into appropriate graphic materials and products.

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FOUNDER

QUÉ BONITA FAMILIA

Jun 2014 - Jan 2019 (4 years 8 months)

Manage the transition from an informal business to a formal one. Develop new proposals and projects for new clients and exixting ones. Design and coordinate corporate envents

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/ SR GRAPHIC DESIGNER

PIXYDUS - WEBCHIMP

Aug 2012 - May 2014 (1 year 10 months)

- Developed print design solutions for international enterprises such as Daimler and GGI, ensuring high-quality visual communication that aligns with brand standards. - Created web and social media designs for companies like Under Armour and Ocesa, enhancing their online presence and engagement. - Additionally, leveraged e-commerce design skills to create websites and graphic materials for paid campaigns, which involved a strong understanding of UX/UI principles, A/B testing of materials, and a deep comprehension of clients' sales and communication objectives.

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/ GRAPHIC DESIGNER

NEWSPAPER

Jan 2008 - Mar 2010 (2 years 3 months)

Design GENTE! one of the most display sections of the newspaper. Work with very close deadlines and intense pressure. Lot of creativity and skills required.

Edith Julia Lira Aguirre

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