Edgar Mauricio Lorca Gonzalez

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Commercial & Finance Manager

Cancún FC

Dec 2021 - May 2025 (3 years 6 months)

As a Commercial & Finance Manager at Cancún FC, I was responsible for a wide range of financial and operational activities that ensured the club's fiscal health and strategic growth. I hired, onboarded, and mentored a remote sales team of six, establishing 1:1 coaching and performance-improvement plans for underperforming representatives. Utilizing QuickBooks as the core accounting system, I effectively managed a +$4M annual budget, which included entering vendor bills and invoices (AP/AR), performing monthly bank and credit-card reconciliations, and maintaining the chart of accounts. I generated P&L statements by event and cash-flow reports, exporting data to Excel and Power BI for variance analysis against the budget. I set up classes in

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Commercial & Mkt Manager

Alebrijes de Oaxaca

Jan 2019 - Nov 2021 (2 years 11 months)

As a Commercial & Marketing Manager, I led cross-functional remote collaborations with Marketing and Finance to adjust strategy in real time based on performance data. I utilized Microsoft Teams for effective coordination with operations and communications departments, ensuring seamless collaboration across teams. My proficiency in Microsoft 365 tools, including Excel, Outlook, and Word, enabled me to prepare detailed reports, manage contacts, schedule meetings, and share essential documents efficiently. I managed customer service by maintaining direct communication with sponsors, season ticket holders, and partners, addressing their needs promptly and professionally, especially during matchday activations and partnership follow-ups. Additi

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Country Sales Manager

Cartan Global

Feb 2018 - Apr 2020 (2 years 3 months)

• Implemented and optimized Salesforce CRM workflows: custom objects, lead scoring, automated email sequences, and pipeline reporting. • Achieved a 30% increase in qualified lead generation through targeted cold calling campaigns and data-driven segmentation. • Trained and supported global stakeholders on CRM best practices, improving adoption and data accuracy by 40%. • Managed VIP and corporate client accounts, ensuring a high-quality customer experience throughout our travel and hospitality services, which involved handling escalations, customizing solutions, and maintaining long-term relationships. This strong customer service focus was essential for ensuring client satisfaction and retention, further enhancing our sales efforts a

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Business Development Consultant

Feb 2015 - Dec 2017 (2 years 11 months)

• Advised mid-market and enterprise clients on digital transformation training solutions; closed deals with C-Level and HR executives in Telecom, Banking, and Retail sectors.

Edgar Mauricio Lorca Gonzalez

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