Edgar Tenjo Estévez

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: Sales Strategist Global Development & Partnerships

Prime Luxury Experiences,

Jan 2025 - Jun 2025 (6 months)

Creation and establishment of B2B sales department. Strategic & commercial structure, policies, implementation of PACS Strategy. Creation of company's value proposition. Creation of Outreach, Nurturing & Loyalty strategies for the segment. Creation of Partnerships strategy for Resellers & Brokers. Creation, review and update of multiple digital assets of the company. Alignment with the inhouse marketing team. Presentation of 360° marketing proposal through a specialized agency. Corporate Sales actions from June 2025.

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Global Sales Development.

EVINTRA - EVENT, INCENTIVE, TRAVEL.

Jun 2024 - Oct 2024 (5 months)

Digital consulting. Database management of +120,000 members of the MICE & tourism industry in more than 180 countries. Personalized digital marketing campaigns. Vertical and cross-selling. Membership management and marketing. Pipeline management with new lead hunting. Lead scoring. Management of participations and co-exhibitions at tourism fairs and events in more than 42 countries worldwide.

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Global Sales Development.

EVINTRA - EVENT, INCENTIVE, TRAVEL.

Jun 2024 - Current (1 year 3 months)

Digital consulting. I persuade our +120,000 members of the MICE & Tourism sector in more than 180 countries to invest and make their brands visible on our digital platform through personalized digital marketing campaigns. UpSales and Cross sales. Management and marketing of different types of memberships. Achievement of new Leads. I am also in charge of identifying commercial opportunities for our members through participation and co-exhibitions in fairs and tourism events in more than 42 countries around the world.

Business Development Representative LATAM, Spain & Italy

BlueVoyant

Mar 2022 - Jan 2023 (11 months)

My position belonged to both the marketing and commercial areas. I participated in corporate sales strategies using the MEDDIC methodology, tailored specifically for B2B enterprises. This structured approach emphasizes Metrics, Economic Buyer, Decision Criteria, Decision Process, Identify Pain, and Champion—a framework meticulously applied to manage complex sales pipelines and optimize lead generation processes. My expertise extends to leveraging inside sales tactics through targeted LinkedIn outreach and segmentation, meticulously researching and identifying key decision makers, and conducting comprehensive digital asset analyses. I adeptly orchestrate Inmail and email campaigns, automate processes using advanced tools, and proficiently ma

Sales Development Representative for North America

EPICA.ai

Jul 2021 - Aug 2021 (2 months)

Manage your corporate, Big and Small First Party data through a self-owned cloud platform. After studying your customer journey we get valuable insights and trends in order to create new data to you so we can give you personalized clusters and predict client behaviors through AI. We can boost conversational commerce, new operational efficiencies and also make market opportunities grow in order to get new marketing insights and trends, we also can improve your client retention yielding better results. All this and more in real time.

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Business Development Representative

Umbra3D Studio

Apr 2021 - Jul 2021 (4 months)

Exhibición de herramientas digitales hiperrealistas para la venta de proyectos inmobiliarios y arquitectónicos las cuales que generan impacto y experiencias positivas en los clientes. Desarrollo de módulos interactivos que fortalecen la visualización, exploración, información y toma de decisiones en el proceso de venta. Obtención de data relevante y estadísticas en tiempo real de los prospectos y su interacción con los proyectos en venta, la cual puede ser usada como un insumo valioso para la toma decisiones respecto de estrategias de comunicación, marketing y ventas en la empresa.

Advocate Sales Partner

SiteMinder

Nov 2020 - Current (4 years 10 months)

As an Advocate Sales Partner, I was responsible for driving sales and prequalifying hotels for the leading SaaS solution, "Little Hotelier / Siteminder Channel Manager," which specializes in managing reservations and marketing channels in the cloud. My role included managing the Sales Hub and extending invitations to hotel owners, managers, and administrators to attend company seminars focused on the hospitality industry. I facilitated participation in live demonstrations of various tools, including Frontdesk PMS, Revenue Management, Booking Engine, Channel Manager for online sales (OTAs, Google Hotel Ads), and website creation platforms tailored for hotels. Additionally, I conducted benchmarking analyses of small hotels to assess their sui

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Business Developer & Key Account Manager

Grupo RED, Brand Media Digital

Oct 2019 - Feb 2022 (2 years 5 months)

Corporate consultative sales. I managed sales and lead generation strategies tailored for B2B companies. I exceled in managing sales pipelines and implementing inside sales techniques, using Lead Gen tools and LinkedIn for targeted outreach and segmentation. My approach included thorough research to identify decision makers and prospects. I was proficient in orchestrating email and Inmail campaigns, leveraging automation onboarding tools for efficiency, and adeptly managing CRM systems to nurture leads effectively. Additionally, my expertise extended to web development sales, encompassing comprehensive website diagnostics, UX/UI enhancements, SEO optimization, and the creation of engaging Performance digital campaigns and e-commerce solutio

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Cofounder & Corporate Sales

E-MOBTIONS S.A.S

Jan 2019 - Mar 2020 (1 year 3 months)

Generación de estrategias digitales para todo tipo de empresas y también para negocios B2B y B2B2C. Asesoramiento en marketing por medio de herramientas y plataformas de Publicidad digital. Consultorías de Performance en consecución de prospectos y Leads con base en resultados, a través de hipersegmenación de usuarios con Sales Navigator® y plataformas de Big Data & Data Science. Mensajería corporativa con bases de datos propias y mensajería georeferenciada con Big Data con la base de datos del operador Telefónica Movistar.

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General manager. (Adhoc Operations).

Bethel Bio Luxury Hotel. Tatacoa Desert

May 2018 - Nov 2018 (7 months)

: Implementation of a change management strategy. Developed a reengineering project and optimized internal processes for the benefit of customers. Management of guest relations and reception of PQR's. Oversee operations in the development and innovation of A&B areas and new rooms. Oversee new construction and operations. Establish KPI's for daily operations. Train staff in service excellence and direct sales of new value experiences.

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Managing Director.

Comfamiliar Huila-Timanco Hotel.

Oct 2014 - Sep 2015 (1 year)

Define marketing strategies and plan activities to promote the hotel. Develop a brand positioning programme with a new corporate image and its impact on the conversion funnel. Managing the daily operations of the hotel. Liaise with corporate clients and stakeholders. Developing improvements to critical process situations that affect staff performance. Marketing of corporate events.

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Onsite. Colombia & Dominican Republic. Independent Advisor and Consultant.

Establishment, operation, commercialization and marketing of hotel, gastronomic and tourism companies.

Sep 2003 - Aug 2014 (11 years)

National and international consultancy for the establishment of bars and restaurants, food production and manufacturing plants, marketing and sales strategies for gastronomic companies, hotels and receptive tourism companies. Lecturer in various programmes of Hospitality, Gastronomy and Mixology in educational institutions such as the Mariano Moreno Institute, Gato Dumas Institute, Verde Oliva Gastronomic Academy, University Foundation of the Andean Region and as Dean of the Faculty of Hospitality, Gastronomy and Tourism at the International Polytechnic Institute in Bogotá D.C.

Edgar Tenjo Estévez

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