Edgar Tenjo Estévez SDR/BDR | Corporate Sales | Digital services | Digital

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: Sales Strategist Global Development & Partnerships

Prime Luxury Experiences,

Jan 2025 - Jun 2025 (6 months)

As a Sales Strategist for Global Development & Partnerships, I was responsible for the creation and establishment of a B2B sales department, developing a strategic and commercial structure along with policies to implement the PACS Strategy effectively. I crafted the company's value proposition and designed Outreach, Nurturing, and Loyalty strategies tailored for our target segment. Additionally, I formulated a Partnerships strategy for Resellers and Brokers, ensuring alignment with the in-house marketing team to enhance our overall approach. My role also involved the creation, review, and updating of multiple digital assets to support our initiatives. While managing corporate sales actions starting in June 2025, I also handled inbound calls

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Global Sales Development.

EVINTRA - EVENT, INCENTIVE, TRAVEL.

Jun 2024 - Oct 2024 (5 months)

Digital consulting. Database management of +120,000 members of the MICE & tourism industry in more than 180 countries. Personalized digital marketing campaigns. Vertical and cross-selling. Membership management and marketing. Pipeline management with new lead hunting. Lead scoring. Management of participations and co-exhibitions at tourism fairs and events in more than 42 countries worldwide.

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Global Sales Development.

EVINTRA - EVENT, INCENTIVE, TRAVEL.

Jun 2024 - Current (1 year 11 months)

Como Global Sales Development, me encargo de la consultoría digital, persuadiendo a nuestros más de 120,000 miembros del sector MICE y Turismo en más de 180 países para que inviertan y hagan visibles sus marcas en nuestra plataforma digital a través de campañas de marketing digital personalizadas. Además, gestiono las ventas adicionales y cruzadas, así como la administración y marketing de diferentes tipos de membresías, logrando la captación de nuevos leads. También identifico oportunidades comerciales para nuestros miembros mediante la participación y co-exhibiciones en ferias y eventos turísticos en más de 42 países alrededor del mundo. Aunque la gestión de llamadas entrantes no es un enfoque principal de mi rol, he interactuado con clie

Business Development Representative LATAM, Spain & Italy

BlueVoyant

Mar 2022 - Jan 2023 (11 months)

In my role as a Business Development Representative for LATAM, Spain, and Italy, I operated at the intersection of marketing and commercial functions, actively contributing to corporate sales strategies through the MEDDIC methodology tailored for B2B enterprises. This structured approach, which emphasizes Metrics, Economic Buyer, Decision Criteria, Decision Process, Identify Pain, and Champion, was meticulously applied to manage complex sales pipelines and optimize lead generation processes. My expertise extends to leveraging inside sales tactics through targeted LinkedIn outreach and segmentation, where I conducted thorough research to identify key decision-makers and performed comprehensive digital asset analyses. I adeptly orchestrated I

Sales Development Representative for North America

EPICA.ai

Jul 2021 - Aug 2021 (2 months)

Manage your corporate, Big and Small First Party data through a self-owned cloud platform. After studying your customer journey we get valuable insights and trends in order to create new data to you so we can give you personalized clusters and predict client behaviors through AI. We can boost conversational commerce, new operational efficiencies and also make market opportunities grow in order to get new marketing insights and trends, we also can improve your client retention yielding better results. All this and more in real time.

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Business Development Representative

Umbra3D Studio

Apr 2021 - Jul 2021 (4 months)

Exhibición de herramientas digitales hiperrealistas para la venta de proyectos inmobiliarios y arquitectónicos las cuales que generan impacto y experiencias positivas en los clientes. Desarrollo de módulos interactivos que fortalecen la visualización, exploración, información y toma de decisiones en el proceso de venta. Obtención de data relevante y estadísticas en tiempo real de los prospectos y su interacción con los proyectos en venta, la cual puede ser usada como un insumo valioso para la toma decisiones respecto de estrategias de comunicación, marketing y ventas en la empresa.

Advocate Sales Partner

SiteMinder

Nov 2020 - Current (5 years 6 months)

As an Advocate Sales Partner, I was responsible for driving sales and prequalifying hotels for the leading SaaS solution, "Little Hotelier / Siteminder Channel Manager," which specializes in managing reservations and marketing channels in the cloud. My role included managing the Sales Hub and extending invitations to hotel owners, managers, and administrators to attend company seminars focused on the hospitality industry. I facilitated participation in live demonstrations of various tools, including Frontdesk PMS, Revenue Management, Booking Engine, Channel Manager for online sales (OTAs, Google Hotel Ads), and website creation platforms tailored for hotels. Additionally, I conducted benchmarking analyses of small hotels to assess their sui

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Business Developer & Key Account Manager

Brand Media Digital, Grupo RED

Oct 2019 - Feb 2022 (2 years 5 months)

As a Business Developer & Key Account Manager, I specialized in corporate consultative sales, managing tailored sales and lead generation strategies for B2B companies. I excelled in overseeing sales pipelines and implementing effective inside sales techniques, utilizing Lead Gen tools and LinkedIn for targeted outreach and segmentation. My approach involved thorough research to identify decision makers and prospects, ensuring a strategic focus on high-value targets. I orchestrated email and InMail campaigns, leveraging automation onboarding tools for enhanced efficiency, while adeptly managing CRM systems to nurture leads effectively. My expertise extended to web development sales, where I conducted comprehensive website diagnostics, implem

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Cofounder & Corporate Sales

E-MOBTIONS S.A.S

Jan 2019 - Mar 2020 (1 year 3 months)

Como Cofundador y responsable de Ventas Corporativas, generé estrategias digitales adaptadas a diversas empresas, incluyendo negocios B2B y B2B2C. Proporcioné asesoramiento en marketing utilizando herramientas y plataformas de publicidad digital, y realicé consultorías de rendimiento enfocadas en la consecución de prospectos y leads, aplicando hipersegmentación de usuarios a través de Sales Navigator® y plataformas de Big Data y Data Science. Implementé mensajería corporativa utilizando bases de datos propias y mensajería georeferenciada, colaborando con la base de datos del operador Telefónica Movistar. Además, gestioné equipos de implementadores, diseñadores, analistas y personal de operaciones, asegurando una colaboración efectiva y el c

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General manager. (Adhoc Operations).

Bethel Bio Luxury Hotel. Tatacoa Desert

May 2018 - Nov 2018 (7 months)

As General Manager (Adhoc Operations), I was responsible for the implementation of a change management strategy, developing a reengineering project that optimized internal processes to enhance customer satisfaction. My role included managing guest relations and overseeing the reception of PQRs, ensuring that all complaints and claims were addressed promptly to maintain high performance in customer service. I oversaw operations in the development and innovation of A&B areas and new rooms, while also managing new construction projects. Additionally, I established KPIs for daily operations and trained staff in service excellence, focusing on direct sales of new value experiences. My experience in handling inbound calls was crucial, as it allow

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Managing Director.

Comfamiliar Huila-Timanco Hotel.

Oct 2014 - Sep 2015 (1 year)

Como Director General, fui responsable de definir estrategias de marketing y planificar actividades para promover el hotel, desarrollando un programa de posicionamiento de marca que incluía una nueva imagen corporativa y su impacto en el embudo de conversión. Gestioné las operaciones diarias del hotel, asegurando una experiencia excepcional para los clientes a través de un servicio al cliente de alta calidad. Además, mantuve una comunicación constante con clientes corporativos y partes interesadas, lo que fortaleció nuestras relaciones comerciales. Implementé mejoras en procesos críticos que afectaban el rendimiento del personal, optimizando así la gestión de equipos y la eficiencia operativa. Aunque la gestión de logística no era un enfoqu

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Onsite. Colombia & Dominican Republic. Independent Advisor and Consultant.

Establishment, operation, commercialization and marketing of hotel, gastronomic and tourism companies.

Sep 2003 - Aug 2014 (11 years)

National and international consultancy for the establishment of bars and restaurants, food production and manufacturing plants, marketing and sales strategies for gastronomic companies, hotels and receptive tourism companies. Lecturer in various programmes of Hospitality, Gastronomy and Mixology in educational institutions such as the Mariano Moreno Institute, Gato Dumas Institute, Verde Oliva Gastronomic Academy, University Foundation of the Andean Region and as Dean of the Faculty of Hospitality, Gastronomy and Tourism at the International Polytechnic Institute in Bogotá D.C.

Edgar Tenjo Estévez

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