James Roland Dyer Kerlegand
James Roland Dyer Kerlegand

James Roland Dyer Kerlegand

About

Detail

Marketing, Branding & Advertisement Executive, Business Developer, Project Manager, Executive & Broadcast Producer
Mexico City, Mexico

Timeline


work
Job
school
Education
2003
Today

Résumé


Jobs verified_user 0% verified
  • W
    Creative Brand Solutions PL
    Warner Bros. Discovery
    Jun 2023 - Current (2 years 1 month)
    - Part of the commercial team responsible for developing branding strategies for commercial partners within existing shows and IPs Or content and shows specifically created for companies and brands.
  • H
    Executive Producer & Head of Operations
    Huinca Cine, International Production Company;
    Nov 2021 - Jun 2023 (1 year 8 months)
    - Responsible for developing the new offices in Mexico since 2021, overlooking budgets a n d all projects done by the company.
    Breakeven within the first ful year of operations (2022),with a revenue of over 2 million USD at an 18.7% profit margin.
  • VMLY&R
    Senior Broadcast Producer
    VMLY&R
    Jan 2019 - Apr 2020 (1 year 4 months)
    - Production of ATL and Digital campaigns with budgets of US$200,000 - US$400,000 for brands such as Movistar, Sam's Club, Sanofi & Banco Azteca, among others.
  • DDB
    Senior Broadcast Producer
    DDB
    Jan 2016 - Dec 2018 (3 years)
    - Development and execution of ATL and Digital campaigns for brands such as Volkswagen, Bridgestone, Movistar, Casa Cuervo &Unilever's Ice- cream division as part of the agency's production department.
  • P
    Co-Founder / Director & Head of Operations
    Passport Studio, Digital Agency & Production Company
    Jan 2016 - Oct 2021 (5 years 10 months)
    - Head of the commercial and business development areas, budget control, a n d supervision of quality control of the projects.
    Development of the advertising ATL and Digital B2B strategies of 37% of the clients & production services for the other 63%.
  • C
    Senior Broadcast Producer
    COMMONWEALTH // MCCANN
    May 2012 - Jun 2015 (3 years 2 months)
    - Member of the agency's founding team as part of McCann Worldgroup, challenged with maintaining Chevrolet's communication throughout a global restructuring for the agency and the brand through its first two years of restructured operation.
  • I
    Head of Production & Content
    In Productions
    Oct 2010 - May 2012 (1 year 8 months)
    - Head of the production and content departments for the sports journal Diario Record and magazines H para Hombres and TV Notas, generating over US$150.000 monthly in revenue from their content creation.
  • P
    Senior Broadcast Producer
    Producer, La Doble Vida;
    Feb 2009 - Oct 2010 (1 year 9 months)
    - Senior Broadcast Producer of the ATL and Digital Media campaigns for Telcel, Banamex, Agua Ciel, Chivas Regal, Fundación Domecq & Jugos Del Valle.
Education verified_user 0% verified
  • EUDE European Business School
    Master in Internet Business
    EUDE European Business School
    Aug 2021 - Sep 2022 (1 year 2 months)
  • Centro de Estudios en Ciencias de la Comunicación
    Mayor in Advertisement
    Centro de Estudios en Ciencias de la Comunicación
    Aug 2003 - Aug 2007 (4 years 1 month)