Daniel Sol Sánchez Creative Lead

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Marketing Creative Lead

Vallen North America

Sep 2024 - May 2025 (9 months)

As the Marketing Creative Lead for the Brand & Design Team across the US, Canada, and Mexico, I manage creative teams to deliver impactful marketing solutions. My experience spans both B2C and B2B sectors, with a strong focus on digital content, branding, visual identity systems, and retail communications. I am responsible for managing work agendas to ensure timely project delivery. I provide creative direction for internal teams while coordinating effectively with advertising agencies and suppliers. Additionally, I leverage customer service skills to address client communication challenges, fostering a shopper and consumer needs mindset within my teams. This approach is essential for understanding and designing effective campaigns that res

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Marketing Creative Art Lead

PepsiCo Foods North America

Mar 2024 - Jul 2024 (5 months)

As the Marketing Creative Art Lead and Shopper Marketing Strategist for the Content Development Team at PepsiCo Foods US & Canada, I spearheaded initiatives across four business units, including Positive Choice, Shopper Marketing (encompassing DX, Walmart, and Sam's), Sales, and Canada Foods. My focus was on retail and omnichannel communications, go-to-market projects, shopper marketing, digital content, branding, VIS identity systems, and packaging. Leading a team of 7 design managers and 25 designers, I emphasized the importance of understanding customer needs. By fostering a shopper and consumer mindset within my teams, I effectively addressed client communication challenges, ensuring the design of impactful campaigns that resonate with

Head of Art

Augusto Elias

Jul 2022 - Nov 2023 (1 year 5 months)

- As the Head of Art, I provided creative and art direction for special projects, overseeing the management of work schedules and guiding the creative team in their endeavors. - I developed integral campaigns, including OOH advertising, TV spots, packaging, and POS materials for McCormick, notably creating the brand's first campaign utilizing AI. - Additionally, I led campaigns for store openings for Grupo La Comer and crafted digital campaigns and brand experiences for the gaming division of Little Caesars. - Leveraged my customer service skills to address client communication challenges, fostering a shopper and consumer needs mindset within my team to ensure the design of effective and impactful campaigns. - Utilized Canva to crea

Creative Director. Head of Art & Design Director

Kingdom

Aug 2018 - May 2022 (3 years 10 months)

As the Creative Director and Head of Art & Design, I led a dynamic creative team responsible for a wide range of branding and design initiatives. - Developed a comprehensive Branding and Visual Identity System for Knorr, which included innovative packaging and naming creation, while conducting product innovation workshops for both local and regional markets. - Designed impactful packaging for Hellmann's, ensuring alignment with brand values and consumer expectations. - Executed the Precision Marketing Campaign and point-of-sale (POS) campaigns for Magnum, with a strong focus on shopper marketing strategies. - Created engaging POS communication, out-of-home (OOH) advertising, and social media content for The North Face, enhancing brand v

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Founder. Creative Director, Design Director

Elástica

Dec 2016 - Current (9 years 5 months)

- As the Founder & Creative Director, I coordinated work agendas and managed budgets while overseeing relationships with suppliers and production companies. - Developed comprehensive branding strategies, packaging, POS communications, VIS Identity Systems, brand identity guides, promotional materials, shopper marketing strategies, regional shopper marketing toolkits, BTL, OOH advertising, and social media content. - Notable brands I collaborated with include Gruppo Saviola in Italy, Europe, and Latin America; PepsiCo in the Caribbean and South Cone; L'Oreal; Uber Eats in Mexico; and Applebee's in the USA. - Leveraged customer service skills to address client communication challenges, fostering a shopper and consumer needs mindset within

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Creative Director / Planning Shopper Mkt

La Sociedad CDMX

Feb 2015 - Dec 2016 (1 year 11 months)

- As the Head of the Creative Department at the Mexico City Office, I successfully opened the office and expanded the team to 15 members within two years. - I oversee Creative Direction for both the local creative team and remote team members based in Monterrey, ensuring alignment and collaboration across projects. - Developed and executed omnichannel point-of-sale (POS) campaigns and strategies, as well as eCommerce, social media content, and promotions for renowned brands such as Pantene, Head & Shoulders, Downy, Gillette, and Old Spice, specifically targeting the Mexican and Latin American markets. - Conducted innovative packaging and product workshops for Pizza Hut and Helados Nestlé, enhancing brand visibility and consumer engage

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Creative Director

Havas Worldwide México

Jan 2013 - Jun 2013 (6 months)

As the Creative Director for Audi, I led a dynamic creative team responsible for launching integral campaigns across various channels, including OOH, print, radio, retail, and promotions. I adapted global campaigns and managed project approvals for social media initiatives developed by Element Digital Agency, ensuring alignment with Audi's brand identity and marketing objectives. My role involved overseeing the creative process, from concept development to execution, while fostering team leadership and collaboration. Additionally, I utilized 3D rendering techniques to create compelling visual proposals for retail communications, enhancing our integrated marketing efforts and driving engagement across all platforms. My expertise in campaign

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Creative Director / Senior Art Director

Visual latina Global Argentina

Mar 2009 - Jun 2012 (3 years 4 months)

As a Creative Director / Senior Art Director, I led a dynamic creative team responsible for executing impactful campaigns targeting both the global and US Hispanic markets. My focus areas included point-of-sale (POS) communications, brand identity, visual identity systems, packaging design, and below-the-line (BTL) activations. Key projects encompassed campaigns for renowned brands such as Coca-Cola, Powerade, Sprite, Fanta, and Jugos del Valle, where I developed core creative ideas for global, regional, and local initiatives. My experience extends to creating engaging POS communications, brand experiences, promotional materials, and social media content for Buchanan’s, Budweiser, and Bud Light, specifically tailored for the US Hispanic mar

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Creative Director / Senior Art Director

Visual latina Global Argentina

Apr 2006 - Feb 2009 (2 years 11 months)

As the Creative Director / Senior Art Director, I led the Creative Team in establishing a new division dedicated to regional and global projects, positioning our agency as the sole collaborator with the entire Coca-Cola Company portfolio in Mexico. My role encompassed overseeing the development of specialized POS communication, brand identity, packaging, and BTL strategies, as well as designing regional implementation toolkits for renowned brands such as Coca-Cola, Powerade, Sprite, Fanta, Ciel, Nestea, and Jugos del Valle, effectively serving markets across Mexico, Latin America, and globally. Additionally, I utilized my experience in 3D rendering to manage industrial designers in creating impactful POS materials and packaging designs, enh

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Director de Arte Sr

Publicis Dialog

Mar 2006 - Feb 2007 (1 year)

Creación de activaciones y experiencias de marca para Tequila 100 años, Tequila Sauza, Courvoisier, y Pert Plus.

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Sr Art Director

Publicis Dialog

Mar 2005 - Apr 2006 (1 year 2 months)

.Integral campaign, BTL activations, POS communication, Packaging and Brand Identity. Beam Brands, Tequila Sauza, Hamilton Beach, Pert Plus.

Daniel Sol Sánchez

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