Doménica Febres-Cordero Account Growth Manager

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Sr Biz Dev & Alliances Specialist

PeiGo

May 2023 - Sep 2023 (5 months)

- Spearheaded development and execution of the strategy for acquiring and retaining tarjeta Debito Visa peiGo users, driving significant growth in adoption and usage. - Implemented impactful marketing campaigns and partnerships, resulting in a 60% in tarjeta Debito Visa peiGo activations and transactions. - Analyzed user data and market trends to continuously refine acquisition and retention strategies, maximizing ROI. - Negotiated win-win agreements that secured attractive incentives for users and maximized revenue for partner brands. - Built strong relationships and fostered collaboration with key partners, ensuring mutually beneficial long-term partnerships.

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Sr. Growth Analyst

PeiGo

May 2022 - Sep 2023 (1 year 5 months)

Develop strategy for website and blog to launch them • • • • Product marketing and benchmark Email marketing strategy Special projects management

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Sr Growth Analyst

PeiGo

May 2022 - May 2023 (1 year 1 month)

- Led the design and optimization of the company website www.peigo.com.ec - Oversaw the content strategy for the website and blog, developing high-quality articles, landing pages, and other content that drove organic traffic and leads. - Analyzed website data and user behavior to identify areas for improvement and implement data-driven optimization strategies. - Partnered closely with product teams to develop and execute go-to-market strategies for new products and features. - Created compelling marketing materials, including product sheets, white papers, and presentations, that effectively communicated the value proposition of new offerings. - Leveraged data and insights from user research and market trends to inform product roadmaps and m

Account Growth Manager

Rappi

Nov 2020 - Mar 2022 (1 year 5 months)

- Connected with key business executives (in its vast majority Corporate Accounts) and built relationships upon their necessities and improvement opportunities - Liaised with cross-functional teams (Growth Marketing, Operations, Courier Operations, Legal, Partnerships) to improve the entire customer experience - Collaborated with sales team to identify and grow opportunities within territory - Negotiated contracts and closed agreements to maximize profits - Ensured the timely and successful delivery of our solutions according to customer needs and objectives - Forecasted and tracked key account metrics (KPIs-OKRs) - Prepared reports to partners on account status - Assisted with challenging client requests or issue escalations as needed

Account Growth Manager

Rappi

Nov 2019 - Mar 2022 (2 years 5 months)

Forecast and track key account metrics (KPIs-OKRs) • • • • Collaborate with sales team to identify and grow opportunities within territory Liase with cross-functional teams to improve the entire customer experience Prepare reports to partners on account status

Key Account Manager

Rappi

Nov 2019 - Nov 2020 (1 year 1 month)

Skills: Sales and Marketing · Client Relations · Strategic Partnerships

Key Account Manager

Glovo

Aug 2018 - Nov 2019 (1 year 4 months)

Boost city launched (Guayaquil) in terms of new businesses, sales development • • • Negotiate with AAA, AA, A Allies to sign contracts tailored to their needs Coordinate with cross teams to bring the best deals to the company

Sales Specialist

Glovo

Aug 2018 - Nov 2019 (1 year 4 months)

- Boosted city launched (Guayaquil) in terms of new businesses, sales development - Created strong relationships with major partners - Brought AAA, AA, A Allies to the company - Fulfilled the sales funnel

Growth Executive

Cabify

Apr 2018 - Jul 2018 (4 months)

- Created base of potencial allies - Developed the base of potential allies to make cold calls, sent business presentations, coordinated virtual o presencial meetings - Followed up with every client in Salesforce - Fulfilled each phase of the sales funnel - Created/presented reports with peers to direct report

Sales Executive

Cabify

May 2017 - Apr 2018 (1 year)

Skills: Business-to-Business (B2B) · Sales and Marketing · Client Relations · Strategic Partnerships

Account Executive B2B

Cabify

Apr 2017 - Jul 2018 (1 year 4 months)

Generate qualified leads (Small, Medium and Big/enterprise Companies) • • • • Negotiate the best terms to sign contrat Keep track of partners' sales and trips Motivate allies to keep using the mobility platform

Customer Support Executive

Banco Bolivariano

Oct 2016 - Apr 2017 (7 months)

Customer Support Representative

Banco Bolivariano

Sep 2016 - Apr 2017 (8 months)

• Attend customer needs

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Sales Representative

Contiviajes

Jan 2016 - Sep 2016 (9 months)

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Flights and Cruises Executive

Contiviajes

Jan 2016 - Sep 2016 (9 months)

• Location Manage flights, tours and cruises for top executives

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Intern

Villa Gardenia

Sep 2015 - Nov 2015 (3 months)

Doménica Febres-Cordero

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