Daniela Moreno Arciniegas  new_releases

I work at the intersection of growth, strategy, and go-to-market, always from real operating contexts: businesses that already exist, already sell, have teams, pressure, and decisions that can no longer be postponed. Throughout my career, I’ve worked with B2B companies, SaaS, technology services, and growing organizations, both in internal roles and closely embedded with teams. I’ve been involved in key moments such as GTM definition, priority realignment, value proposition refinement, cross-team alignment (marketing, sales, product), and building structures that allow companies to grow without depending on a single person. My background combines: - strategic thinking (what to do, for whom, and why), - a holistic understanding of the full funnel, - and enough proximity to operations to know when a decision is realistic and when it’s not. I’ve collaborated with early-stage and growth-stage startups, services companies, regional businesses, and distributed teams, mainly across Latin America and international markets. In many cases, the real work wasn’t about growing faster, but about bringing order before scaling. I’m interested in environments where: - decisions matter, - growth is a consequence of solid foundations, - and judgment matters more than trends.