Digital Marketing & E-commerce Manager
Merit Manufacturing | Golden Grooming Co.
Feb 2018 - Current (8 years 2 months)
As a Digital Marketing & E-commerce Manager, I was responsible for writing engaging social media posts, creating compelling content, listing new products, and designing product labels to enhance brand visibility. My role encompassed managing e-commerce marketing across platforms such as Amazon, Walmart, Shopify, and Mercado Libre, while also overseeing ad campaigns to achieve target CPA. I designed, built, and maintained a robust social media presence, leading marketing campaigns on platforms including Facebook, LinkedIn, Twitter, Instagram, and TikTok. My expertise in SEO and SEM analysis, along with managing PPC profiles on Google AdWords, contributed to optimizing our online visibility. I also integrated ERP systems with Shopify to strea