Diego López

Diego López

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Project Management, Data, Media & Advertising
Bogota, Colombia

Contact Diego regarding: 
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Full-time jobs
Starting at USD4k/month

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Résumé


Jobs verified_user 0% verified
  • RTB House
    Account Manager LATAM public Remote experience
    RTB House
    Feb 2024 - Jun 2026 (2 years 5 months)
    Managed a diverse regional client portfolio executing always-on paid media campaigns to consistently achieve performance-driven metrics (ROAS, CPA, and quality traffic). Delivering internal company growth through account expansion, upsell strategies, and meeting revenue targets. Handled all aspects of campaign success through a consultative approach to client relationships, strategic planning, continuous results reporting, quarterly business reviews, and leading negotiations. Collaborated closely with multiple regional teams on a variety of tasks: from creative design and asset development, to more technical aspects, like process automations, custom developments, and multi-source data integrations. Oversaw administrative and finance-rela
  • Anchor Worldwide
    Senior Media Account Manager public Remote experience
    Anchor Worldwide
    Sep 2022 - Nov 2023 (1 year 3 months)
    Led client management and day-to-day operations for Spotify’s global content and creative strategy across multiple social handles, including Advertising (B2B) and Charts, as part of their partnered agency, both located in New York City. Executed paid media campaigns and generated comprehensive performance reports and strategic plans for US, LATAM, and European accounts across both paid and organic channels. Implemented a standardized, agency-wide operational process to unify project management and facilitate cross-departmental collaboration. • Notable Clients: Spotify Global - Advertising and Charts, BMW, Kayak
  • Buentipo Anchor
    Lead Account & Paid Media Manager
    Buentipo Anchor
    May 2019 - Aug 2022 (3 years 4 months)
    Served as the primary point of contact for key regional accounts, executing and adapting multi-channel paid media campaigns for the brand in the latam market (mainly MX), reporting to global HQ in the US. Managed media budgets (Tens of $M USD yearly) securing three consecutive years of market growth. Led a team of 7+ professionals working on the performance and analytics for the account. Maintained a successful always-on eCommerce strategy that consistently delivered a competitive return on investment, as well as larger branding campaigns - while navigating internal and market-wide operational changes and challenges. Implemented numerous process standards for the continued operation of the account including close client collaboration, aut
Education verified_user 0% verified
  • Universidad de Bogotá Jorge Tadeo Lozano
    B.A. in Advertising
    Universidad de Bogotá Jorge Tadeo Lozano
    Jan 2019
    Honorary Mentions & Student Awards // GPA: 4.5 | Final Essay: “BioShock: A Case Study on Advertising and Art Direction in Video Games"