Diego Pineros Montoya
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Digital Coordinator - Paid Media Manager Sr. - Media Buyer Sr.
Bogotá, Bogota, Colombia
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Jobs
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- FFreelance public Remote experienceFeb 2023 - Current (2 years 6 months)• Developed and optimized call-based conversion campaigns for health-focused mid-sized and large enterprises using Google Ads. Built search structures that effectively targeted key demographics, iterating to understand and reduce the cost per conversion, resulting in more efficient budget utilization. • Leveraged Meta Ads to create and refine Custom Audiences specifically for new users. Crafted differentiated campaigns for engagers and implemented sophisticated remarketing strategies, particularly in the e-commerce sector, which significantly increased ROAS by driving high-quality traffic and conversions. • Conducted thorough data analysis to identify audience behavior and preferences, continuously improving campaign performance through ite
- QPaid Media Manager public Remote experienceQuePlan.clAug 2020 - Apr 2023 (2 years 9 months)- Create search structures in Google Ads to achieve the lowest possible cost per conversion. - Generate custom audiences based on sources such as website visitors and content interactions. - Create campaigns to acquire potential customers by tailoring the message for each audience type: new audiences, engagers, remarketing. - Conduct A/B testing on landing pages, creatives, and copy to improve the conversion funnel and identify key actions for efficient budget utilization.
Digital account coordinatorTender Service GroupJun 2019 - Mar 2020 (10 months)- Manage the digital operation of 17 countries between Europe and Latin America in campaigns with performance targeting, ensuring lead acquisition and monthly ROI. - Identify and take key actions to increase the average revenue per user (ARPU), crossing key data between platforms such as Google Ads, Google Analytics and CRM. - Optimize the content and structure of each landing page looking to increase organic traffic and conversion rate to customer, by optimizing html texts, creating new pages.- Media planner SrAriadna Communications GroupOct 2017 - Jan 2019 (1 year 4 months)- In charge of the trafficking, data and reporting teams, coordinate the correct execution, implementation and optimization that to achieve ROI on campaigns with target performance. - Daily-weekly fronting on digital campaigns, solving problems within the operation and ensuring compliance with objectives within the objectives within the agreed deadlines. - Coordinate the strategy and communication with the different partners, teams and agencies in order to achieve the best results in terms of management indicators. management indicators, maintaining communication at each stage of the campaign.
- Media planner JrHavas Media GroupDec 2016 - May 2017 (6 months)- Hold for the first time monthly and weekly meetings with customers. Since the implementation, optimization and presentation of results towards the end of the month. - Be responsible for the whole process: Landing client objectives to digital campaigns, build a digital media plan per channel including KPIs to achieve. Optimize campaigns day by day, present weekly reports to client. - Accurately present the invoiced monthly report, regarding the profit obtained according to the commission and negotiation established by the agencies.
- TDigital planner JrTxT AgencyFeb 2016 - Dec 2016 (11 months)- Being the digital strategist for brands like Abinveb, including all types of beers. - For the first time having a team of people in charge, passing on knowledge and overseeing that tasks were performed according to the given instruction. - Be responsible for managing the annual digital budget of 1,200k USD for the whole Latin American market.
- Ad OperatorMediaComApr 2015 - Dec 2015 (9 months)- Implement campaigns focused on branding, for all Latin American markets, maintaining engagement rate and reach and frequency. - Prepare weekly and monthly reports for Mediacom Miami, highlighting the objectives achieved and suggesting changes that can improve each campaign. - Optimize the mix of interests and behaviors to achieve the lowest cost per result.
Education
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- Business administratrorPontificia Universidad JaverianaJun 2008 - Jun 2014 (6 years 1 month)
- ABachelorAntonio Nariño Military SchoolFeb 1994 - Nov 2004 (10 years 10 months)