Diego Barrera Digital Marketer / Creative Lead

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Art Director

Newrich Network

Jan 2024 - Jan 2025 (1 year 1 month)

• Led the full rebranding of Newrich Network and its flagship product, WickedApps, increasing perceived credibility and user engagement. • Directed front-end web design and digital communications across platforms. • Integrated Meta and Google ads strategy with visual design to improve lead quality and lower acquisition costs.
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Art Director

The Nursha Project

Jan 2022 - Jan 2024 (2 years 1 month)

• Oversaw creative strategy and brand communications for U.S.-based nonprofits. • Collaborated with developers and content teams to ensure cohesive brand expression.
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Art Director

República

Jan 2018 - Jan 2024 (6 years 1 month)

• Created distinctive branding systems for 130+ LATAM-based startups in fintech, edtech, and retail sectors. • Played a pivotal role in successful launches by aligning identity design with go-to-market strategies.
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Head of Marketing

Óptica Infinito

Jan 2017 - Jan 2021 (4 years 1 month)

• Drove regional growth through strategic marketing initiatives in the B2B PPE space. • Managed campaign development, media planning, and customer engagement initiatives.
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Digital Marketing Director

SYNTAGMA BRANDING

Jan 2015 - Jan 2017 (2 years 1 month)

• Founded and led the digital department for a top-tier Mexican ad agency (AMAP affiliate) • Developed and executed digital strategies for real estate and hospitality clients, increasing traffic and conversions.

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Diego Barrera