Performance Marketing Manager with over 10 years of experience specializing in data-driven digital campaigns, conversion optimization, and ROI enhancement. Expert in managing high-budget PPC and multi-channel campaigns using advanced analytics tools (Google Analytics, Power BI) and A/B testing strategies. Proven success in remote work environments by leading cross-functional teams, optimizing digital assets, and implementing CRM automation (HubSpot) to drive lead generation and customer retention. Adept at leveraging emerging technologies and marketing automation to stay ahead in an evolving digital landscape.
Core Competencies
- Performance Marketing & PPC: Expert in Google Ads (Search, Display, Video, Shopping/Performance Max), Meta Ads, and TikTok Ads; advanced in Google Analytics and Tag Manager.
- Data Analytics & Optimization: Proficient in A/B testing and CRO strategies; leverages advanced analytics for real-time insights.
- Digital Strategy & Lead Generation: Skilled in SEO/SEM and CRM automation (HubSpot) to drive high-quality leads and conversions.
- Media Buying & Budget Management: Managed over $1.3M annual budgets and executed multi-channel campaigns to maximize ROI.
- Marketing Automation & Programmatic Advertising: Expert in marketing automation (HubSpot, Salesforce) and programmatic platforms; applies AI-driven targeting.
- Team Leadership & Cross-Functional Coordination: Proven leader in directing creative teams and collaborating with cross-functional stakeholders; strong in supplier and stakeholder management.
- UX/UI & Digital Product Management: Experienced in user-centric design and strategic digital product roadmaps to enhance customer experience.
