Diana Rendon

Diana Rendon

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Digital Marketing Lead and Content Strategist
Antioquia, Colombia

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work
Job
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Education

Résumé


Jobs verified_user 0% verified
  • B
    E-commerce & Marketing Lead public Remote experience
    Bikerz.cl
    Jul 2024 - Current (2 years)
    Leading the launch and expansion of the B2C E-commerce channel in Chile, adapting communication and SEO - GEO to the local context to maximize conversion. Directing the "Lifestyle" brand strategy, creating a visual narrative on YouTube and Instagram that emotionally connects with the biker community, moving away from cold technical selling. Leading Paid Media and User Experience (UX) optimization on Shopify to drive direct sales.
  • A
    Expert Advisor in Digital Marketing - APPS.CO - MinTIC
    APPS.CO - MinTic
    Sep 2022 - Dec 2022 (4 months)
    As an Expert Advisor in Digital Marketing in the APPS.CO Call under the Ministry of Information Technology and Communications (MinTIC), my role involved: Strategic Guidance Training and Capacity Building Consultative Support Evaluation and Feedback Networking and Collaboration
  • D
    Digital Marketing Director for Political Marketing
    Diputado de Risaralda
    Apr 2022 - Oct 2022 (7 months)
    As a Digital Marketing Director for Political Marketing, I assumed a leadership role overseeing digital strategies and initiatives within the political landscape. Key responsibilities included: Strategic Planning Online Brand Management Campaign Development and Execution Social Media Engagement Digital Advertising Online Reputation Management Budget Management Data Analytics and Reporting
  • Nibi
    Marketing Director
    Nibi
    Aug 2021 - Jul 2022 (1 year)
    As a Marketing Director, I held a leadership role overseeing and directing all aspects of marketing activities within the organization. Key responsibilities included: Strategic Planning Brand Management Campaign Development and Execution Digital Marketing Digital Product Launches Budget Management Analytics and Reporting
  • A
    Expert Advisor in Digital Marketing - APPS.CO - MinTIC
    APPS.CO - MinTic
    Oct 2020 - Dec 2020 (3 months)
    As an Expert Advisor in Digital Marketing in the APPS.CO Call under the Ministry of Information Technology and Communications (MinTIC), my role involved: Strategic Guidance Training and Capacity Building Consultative Support Evaluation and Feedback Networking and Collaboration
  • S
    Director of Digital Marketing
    SUGO Sexlogos
    Mar 2020 - Nov 2023 (3 years 9 months)
    As a Director of Digital Marketing, I held a leadership position overseeing the entire digital marketing domain, integrating functions such as CRM management (Active Campaign), automations, digital advertising on platforms like Google Ads and Facebook Ads, implementation Inbound Marketing methodology, and content management for digital media. Key skills and responsibilities included: Strategic Leadership CRM Management Digital Advertising Inbound Marketing Methodology Content Management
  • D
    Digital Marketing Consultant
    Oct 2018 - Current (7 years 9 months)
    - Client Consultation - Strategic Planning - Execution and Implementation - CRM management and implementation - Performance Analysis - SEO and Content Optimization - Paid Advertising - Client Education - Freelance Collaboration
  • C
    Account Director and Community Manager
    Creare Consultores
    Aug 2018 - Aug 2019 (1 year 1 month)
    As a Community Manager and Account Director, I held a dual role focused on effective community engagement and strategic account management. Key responsibilities included: Community Management in Social Media Content Creation and Curation Audience Growth Account Directorship Campaign Planning and Execution Analytics and Reporting Client Consultation
  • c
    Service Representative - Happy At Work
    choosemycompanycom
    Aug 2018 - Jan 2019 (6 months)
    In the role of Service Representative at Happy At Work, my responsibilities encompassed a variety of service-oriented tasks. Key duties included: Client Relationship Management Service Delivery Problem Resolution Documentation and Reporting
  • Compudemano
    Cloud Services Specialist - G Suite
    Compudemano
    Oct 2017 - Jul 2018 (10 months)
    As a Cloud Services Specialist specializing in G Suite, my role was focused on the effective management and optimization of cloud-based services, specifically within the G Suite ecosystem. Key responsibilities included: Administration and Configuration Migration and Integration Training and Support Collaboration and Communication
  • D
    Social Media Marketing
    Dr Oscar Meja
    Sep 2017 - Oct 2017 (2 months)
    I specialized in Social Media Marketing, focusing on the design and implementation of comprehensive marketing plans for social media platforms and digital presence. Key skills and responsibilities included: Marketing Plan Design Digital Image Creation Content Strategy Audience Engagement
Education verified_user 0% verified
  • English Path
    General English - B2 level
    English Path
    Oct 2023 - Jan 2024 (4 months)
  • IEBS
    Máster en Marketing and digital business, Marketing/Gestión de marketing, general
    IEBS
    Jan 2019 - Jan 2020 (1 year 1 month)
  • Unitecnica
    Marketing digital, Mercadeo
    Unitecnica
    Jan 2017
  • Universidad Tecnolgica de Pereira
    Lic. Comunicación e informática educativas, Comunicación educativa
    Universidad Tecnolgica de Pereira
    Feb 2012 - Aug 2017 (5 years 7 months)
  • U
    Ciencias de la comunicación
    Universidad Autnoma Metropolitana