Diana Milena Chaves

Diana Milena Chaves  new_releases

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Accounts and Events Administrative Manager | Corporate Communications | Corporate Events | Marketing and Communications
Bogota D.C., Colombia

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Flexible work

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Résumé


Jobs verified_user 0% verified
  • U
    Accounts and Events Administrative Manager - Founder
    Upside Events
    Apr 2014 - Aug 2024 (10 years 5 months)
    - Successfully led the agency's development and growth for over 10 years through efficient budget management and the implementation of innovative strategies, fostering its expansion and sustainability. - Selected, trained, and coordinated interdisciplinary teams of over 15 people who organized events for up to 1,000 participants in different cities across the country for service and FMCG brands. (Bavaria (AB InBev), ETB, AON, and British American Tobacco). - Supervised daily operations, ensuring proper execution, optimizing the company’s operational processes. - Managed a mass consumption brand’s participation with a disruptive activation, achieving a 67% effectiveness in trials among the brand’s target audience, even in a space exclusive t
  • GE Healthcare
    Marketing and Communications Executive
    GE Healthcare
    May 2013 - Dec 2013 (8 months)
    - Responsible for supporting and implementing internal and external communication campaigns, according to the company’s strategic provisions, achieving product positioning. - Developed the Marketing and Communications plan for Europe, strategically implementing the budget and meeting proposed KPIs by 113%. - Directed the strategy and implementation of GE's participation in the European Society of Cardiology congress in 2014.
  • Leo Burnett Colombia
    Account Executive
    Leo Burnett Colombia
    Dec 2008 - May 2012 (3 years 6 months)
    - Responsible for planning and executing events and brand activations according to the agency's various clients' requirements, such as Alpina, McDonald's, Directv, and Philip Morris. - Directed the execution and supported the strategy for the L&M brand launch for Philip Morris in Colombia, through 360º activations, rated by the client as "A strategy with impeccable execution and excellent results”. - For Alpina, Bimbo, and Zenú, developed and implemented a cross-category strategy, achieving a 30% increase in sales for the three products. (Bimbo Bread, Zenú Ideal Ham, and Alpina Sabana Cheese)
Education verified_user 0% verified
  • Berkeley school
    Digital Marketing
    Berkeley school
    Jul 2022 - Sep 2022 (3 months)
  • Rennes School of Business
    MSc Marketing
    Rennes School of Business
    Sep 2013 - Dec 2014 (1 year 4 months)
  • Pontificia Universidad Javeriana
    Social Communications and Advertisement
    Pontificia Universidad Javeriana
    Jul 2004 - Jul 2009 (5 years 1 month)