D

Diana guzman

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Bogotá, Colombia

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Résumé


Jobs verified_user 0% verified
  • D
    Customer Success Manager (CSM).
    Datavail
    Jul 2023 - Current (2 years 11 months)
    • Serve as a strategic liaison between clients and internal teams to ensure alignment of expectations, delivery of value, and achievement of business outcomes. • Drive customer adoption of Datavail's solutions to meet key performance and operational objectives. • Promote revenue growth by identifying upsell opportunities and ensuring contract renewals and account expansion. • Monitor and enhance customer satisfaction through continuous service quality improvements.
  • CleverTap
    Customer Success Manager (CSM).
    CleverTap
    Mar 2022 - Jun 2023 (1 year 4 months)
    • Managed key client relationships, ensuring product alignment with business goals and maintaining customer satisfaction. • Led consultative engagements to assess customer health, evaluate KPIs, and implement optimization strategies. • Utilized CRM tools for detailed account tracking and issue resolution. • Focused on customer retention and upsell initiatives across assigned accounts.
  • Aivo
    Customer Success Manager (CSM).
    Aivo
    Mar 2021 - Mar 2022 (1 year 1 month)
    • Designed and implemented AI-driven digital communication strategies (e.g., chatbots) to enhance customer experience and operational efficiency. • Mitigated churn risks by addressing early warning signs and delivering proactive support. • Supported revenue growth and retention by identifying and capitalizing on business opportunities.
  • iSource Marketing
    Marketing Coordinator
    iSource Marketing
    Jul 2020 - Dec 2020 (6 months)
    • Coordinated digital marketing campaigns and strategy alignment for North American clients.
  • I
    Customer Success Manager (CSM).
    INTERNATIONAL BUSINESS PARTNER SAS
    Oct 2019 - Jul 2020 (10 months)
    • Managed strategic relationships with high-value clients in national and international markets to support digital transformation. • Developed and executed high-impact digital marketing strategies to boost client engagement and commercial performance. • Oversaw CRM and social media operations aligned with business strategy. • Met and exceeded sales KPIs through targeted sales enablement and market expansion strategies.
  • C
    Marketing & New Business Development Coordinator
    CERCA TECHNOLOGY SAS
    Feb 2016 - Oct 2018 (2 years 9 months)
    • Led marketing and business development initiatives for the SOLA/NOLA region. • Executed integrated marketing plans covering demand generation, brand positioning, and customer retention. • Directed go-to-market strategies, managed advertising agencies, and conducted performance analysis through KPIs. • Oversaw Salesforce administration and organized large-scale executive events. • Managed MDF funds and partner relationships to maximize marketing ROI.
  • C
    Regional Marketing Director
    CognosOnline Solutions S.A
    Jan 2013 - Dec 2015 (3 years)
    • Directed the regional marketing, design, and customer service teams across 5 countries. • Developed and executed multi-country marketing strategies, digital campaigns, and social media initiatives. • Managed Salesforce, analyzed KPIs, and led high-level customer events. • Maintained strong vendor relationships and ensured proper utilization of marketing funds.
  • L
    National Marketing & Communications Manager
    LINALCA INFORMÁTICA S.A
    Feb 2012 - Nov 2012 (10 months)
    • Oversaw marketing strategy for all business units and established a national customer service center. • Managed marketing budgets, SAP systems, and vendor relationships. • Directed corporate events, social media strategies, and KPI reporting for business performance.
  • I
    Head of Marketing
    Intcomex Colombia Ltda
    Dec 2009 - Nov 2011 (2 years)
    • Established the marketing department and developed comprehensive plans for represented brands. • Led demand generation, brand awareness, and loyalty initiatives. • Managed CRM tools, commercial auditing, internal/external communications, and event planning. • Oversaw MDF fund execution with manufacturing partners.
  • P
    National Marketing & Communications Manager
    Passport Academics Llc
    Oct 2008 - May 2009 (8 months)
    • Led the development of corporate identity and marketing strategy across the organization. • Organized marketing events and created strategic alliances with SMEs. • Established a national Call Center to support sales and customer service.
  • Hewlett Packard Colombia
    TSG – Marketing & Communications Coordinator
    Hewlett Packard Colombia
    Dec 2007 - Oct 2008 (11 months)
    • Executed positioning and demand generation strategies targeting enterprise and SMB segments. • Organized high-profile customer events and evaluated partnership opportunities. • Supported local account programs and coordinated partner/vendor-led initiatives.
  • Hewlett Packard Colombia
    PSG – Marketing Operations Coordinator
    Hewlett Packard Colombia
    Jul 2006 - Dec 2007 (1 year 6 months)
    • Spearheaded marketing initiatives across Central America, the Caribbean, and Puerto Rico. • Managed marketing funds (MDF) for partner campaigns and developed regional marketing materials. • Supported distribution channels and oversaw advertising agency relationships.
  • T
    Marketing
    TUPON S.A.S.
Education verified_user 0% verified
  • O
    English Language Programs
    Orange Entertainment Institute
  • Universidad Católica de Colombia
    Bachelor of Science
    Universidad Católica de Colombia
  • Universidad Piloto de Colombia
    Postgraduate Specialization
    Universidad Piloto de Colombia
  • E
    English – Advanced (B1
  • Universidad Católica de Colombia
    Test of English Proficiency
    Universidad Católica de Colombia
Projects (professional or personal) verified_user 0% verified
  • D
    Development and Implementation of Urban Management Centers
    Jun 2009 - Aug 2009 (3 months)